{"id":242406,"date":"2018-12-04T00:00:00","date_gmt":"2018-12-04T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/so-what-do-shoppers-really-think\/"},"modified":"2021-11-05T18:09:11","modified_gmt":"2021-11-05T18:09:11","slug":"so-what-do-shoppers-really-think","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/so-what-do-shoppers-really-think\/","title":{"rendered":"Alors, qu'en pensent vraiment les acheteurs ?"},"content":{"rendered":"<p><strong>Les r\u00e9sultats de l'enqu\u00eate de Pro Carton <a href=\"https:\/\/www.procarton.com\/publications-news\/publications\/?publication_type=studies\">\u00c9tude sur la perception des emballages par les consommateurs europ\u00e9ens<\/a> ont \u00e9t\u00e9 pr\u00e9sent\u00e9s en avant-premi\u00e8re dans la derni\u00e8re \u00e9dition de la revue <a href=\"https:\/\/www.procarton.com\/publications-news\/publications\/?publication_type=pro-carton-magazine\">Magazine Pro Carton<\/a> et au congr\u00e8s de l'ECMA en septembre. Le rapport de recherche imprim\u00e9 a maintenant \u00e9t\u00e9 publi\u00e9 et peut \u00e9galement \u00eatre t\u00e9l\u00e9charg\u00e9 sur notre site web. L'\u00e9tude a clairement montr\u00e9 l'importance \u00e9norme que les consommateurs accordent aux emballages \u00e9cologiques et l'envie de changement. Si le rapport couvre les principales conclusions de l'\u00e9tude, je souhaitais \u00e9galement partager certaines statistiques qui n'ont pas \u00e9t\u00e9 retenues dans la version finale.<\/strong><\/p>\n<p>Pour ceux qui ne connaissent pas l'\u00e9tude, elle a \u00e9t\u00e9 men\u00e9e par Coleman Parkes Research au cours de l'\u00e9t\u00e9 aupr\u00e8s de 7 000 personnes r\u00e9parties \u00e9galement dans sept pays : France, Allemagne, Italie, Pologne, Espagne, Turquie et Royaume-Uni.<\/p>\n<p>La premi\u00e8re chose qui m'a frapp\u00e9, c'est la similitude des r\u00e9sultats dans chaque pays. La question de l'environnement a clairement retenu l'attention des consommateurs europ\u00e9ens, les r\u00e9sultats obtenus dans la partie orientale de l'Europe \u00e9tant largement conformes \u00e0 ceux de l'Ouest. Le monde, pour le meilleur ou pour le pire, devient de plus en plus un lieu homog\u00e8ne.<\/p>\n<p>L'un des r\u00e9sultats les plus frappants est le nombre consid\u00e9rable de personnes qui se disent pr\u00eates \u00e0 payer davantage pour des produits dont l'emballage est plus respectueux de l'environnement. Pr\u00e8s de 4 consommateurs sur 5 se disent pr\u00eats \u00e0 payer plus cher si l'emballage ne nuit pas \u00e0 l'environnement, la Pologne \u00e9tant le pays le plus dispos\u00e9 \u00e0 payer davantage. Bien s\u00fbr, il y a une diff\u00e9rence entre le comportement et l'attitude, mais j'ai \u00e9t\u00e9 surpris par ce chiffre, qui d\u00e9montre clairement la force du sentiment.<a href=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/grafik-1-EN-1-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-200639\" src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/grafik-1-EN-1-scaled.jpg\" alt=\"\" width=\"4300\" height=\"3700\" \/><\/a><\/p>\n<p><em><strong>Combien paieriez-vous en plus pour un produit si cela signifiait que l'emballage du produit que vous d\u00e9sirez a moins d'impact sur l'environnement ? 77% paierait plus !<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Les consommateurs sont \u00e9galement pr\u00e9occup\u00e9s par le rythme du changement ou plut\u00f4t par son absence. 64% pensent que les d\u00e9taillants et les marques ne font pas assez pour introduire des emballages respectueux de l'environnement, les consommateurs britanniques \u00e9tant les plus critiques.<a href=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/grafik-2-EN-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-200575\" src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/grafik-2-EN-scaled.jpg\" alt=\"\" width=\"3000\" height=\"3200\" \/><\/a><\/p>\n<p><em><strong>\u00c0 votre avis, les d\u00e9taillants et les marques en font-ils assez pour introduire des formes d'emballage respectueuses de l'environnement ?<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Ce qui m'a surpris, c'est que les bo\u00eetes de conserve sont consid\u00e9r\u00e9es comme le mat\u00e9riau le moins recyclable et le moins respectueux de l'environnement, m\u00eame apr\u00e8s le plastique. Il est clair que Metal Packaging Europe (l'association professionnelle de l'industrie des bo\u00eetes de boisson et des emballages m\u00e9talliques) a un gros travail \u00e0 faire. Il est encourageant de constater que le carton est consid\u00e9r\u00e9 comme le mat\u00e9riau le plus respectueux de l'environnement, et de loin.<a href=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/grafik-3-EN-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-200607\" src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/grafik-3-EN-scaled.jpg\" alt=\"\" width=\"2800\" height=\"2600\" \/><\/a><\/p>\n<p><em><strong>Quelle est la forme d'emballage la plus recyclable ? Le carton, bien s\u00fbr.<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Voici maintenant quelques \u00e9l\u00e9ments que vous ne trouverez pas dans le rapport mais qui restent int\u00e9ressants, notamment pour ceux qui travaillent dans l'industrie du carton.<\/p>\n<p>Alors que 71% des personnes interrog\u00e9es se sont d\u00e9clar\u00e9es pr\u00e9occup\u00e9es par l'impact environnemental des emballages en plastique, 41% avaient des pr\u00e9occupations similaires concernant les cartons\/cartons. Cette situation semble principalement due \u00e0 une id\u00e9e fausse sur la d\u00e9forestation en Europe. Les lecteurs savent que ces derni\u00e8res ann\u00e9es, les for\u00eats europ\u00e9ennes se sont \u00e9tendues \u00e0 un rythme \u00e9quivalent \u00e0 1 500 terrains de football par jour, mais le message doit \u00eatre renforc\u00e9. D'apr\u00e8s l'\u00e9tude, la plupart des consommateurs comprennent toutefois que les cartons sont biod\u00e9gradables et qu'ils font bon usage des mat\u00e9riaux recycl\u00e9s.<\/p>\n<p>L'une des questions o\u00f9 l'on observe une diff\u00e9rence d'opinion marqu\u00e9e selon la nationalit\u00e9 est celle de savoir s'il faut instaurer une taxe pour obliger les marques et les d\u00e9taillants \u00e0 adopter des formes d'emballage plus respectueuses de l'environnement. En Italie, 74% de la population sont d'accord avec cette affirmation et 49% sont tout \u00e0 fait d'accord - presque deux fois plus que dans les autres pays. Ce n'est probablement pas une co\u00efncidence si, en octobre de cette ann\u00e9e, les ministres du gouvernement italien ont appel\u00e9 \u00e0 un nouveau mod\u00e8le \u00e9conomique vert qui ne soit pas ax\u00e9 sur la maximisation des profits.<\/p>\n<p>Le ministre italien de l'environnement, Sergio Costa, a d\u00e9clar\u00e9 qu'en donnant \u00e0 son minist\u00e8re la comp\u00e9tence en mati\u00e8re d'\u00e9conomie circulaire, le gouvernement a montr\u00e9 qu'il \"a vraiment compris que l'avenir de la plan\u00e8te ne peut pas \u00eatre bas\u00e9 sur la maximisation du profit\".<\/p>\n<p>Il a ajout\u00e9 : \"Ceux qui sont en charge de l'\u00e9conomie doivent penser \u00e0 un principe, pas \u00e0 une augmentation du profit comme point de r\u00e9f\u00e9rence principal, mais au bon gain, au bon profit. Il y a une grande, grande diff\u00e9rence.\" Une approche tr\u00e8s diff\u00e9rente du commerce et de l'\u00e9conomie et qui, semble-t-il, est en phase avec les consommateurs italiens.<\/p>\n<p>L'\u00e2ge des personnes interrog\u00e9es, comme on pouvait s'y attendre, a fait appara\u00eetre certaines diff\u00e9rences d'attitude. La plus pr\u00e9occupante concerne peut-\u00eatre la question de la d\u00e9forestation, les consommateurs plus \u00e2g\u00e9s \u00e9tant bien mieux inform\u00e9s que les plus jeunes. Alors que moins d'un tiers des plus de 60 ans pensent que les cartons provoquent la d\u00e9forestation, 47% des 19-29 ans sont de cet avis. Il est clair que l'industrie doit communiquer avec les jeunes consommateurs, ce qui fait que des activit\u00e9s telles que le nouveau programme d'\u00e9ducation scolaire de Pro Carton (<a href=\"https:\/\/www.procarton.com\/sustainability\/ticcit\/\">TICCIT - Des arbres en cartons, des cartons en arbres<\/a>), le <a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-young-designers-award\/2019\/\">Pro Carton Young Designers Award<\/a> et notre pr\u00e9sence croissante sur Facebook, LinkedIn et autres, encore plus pertinente et importante. Votre soutien \u00e0 ces activit\u00e9s et \u00e0 d'autres est essentiel, alors encouragez votre famille et vos coll\u00e8gues \u00e0 nous \"suivre\", \"partager\" et \"aimer\" sur les m\u00e9dias sociaux et contribuez \u00e0 diffuser le message du carton - renouvelable, recyclable, biod\u00e9gradable, v\u00e9ritablement durable - \u00e0 la jeune g\u00e9n\u00e9ration.<\/p>\n<p>Si je vous ai mis en app\u00e9tit, vous pouvez lire la suite dans <a href=\"https:\/\/www.procarton.com\/publications-news\/publications\/?publication_type=studies\">le rapport<\/a>. Il est disponible en plusieurs langues, de m\u00eame que les <a href=\"https:\/\/www.procarton.com\/publications-news\/publications\/\">Infographies<\/a> qui peuvent \u00eatre utilis\u00e9s dans vos pr\u00e9sentations.<\/p>\n<p><em>Tony Hitchin, directeur g\u00e9n\u00e9ral de Pro Carton<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>The results of Pro Carton\u2019s European Consumer Packaging Perceptions study were first previewed in the latest edition of the Pro Carton magazine and at the ECMA Congress back in September. The printed research report now has been published and is also available for download from our website. The research clearly showed the enormous importance that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":242410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,52],"tags":[45],"class_list":["post-242406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-sustainability","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>So what do shoppers really think? - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/so-what-do-shoppers-really-think\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"So what do shoppers really think? - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"The results of Pro Carton\u2019s European Consumer Packaging Perceptions study were first previewed in the latest edition of the Pro Carton magazine and at the ECMA Congress back in September. The printed research report now has been published and is also available for download from our website. The research clearly showed the enormous importance that [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/fr\/so-what-do-shoppers-really-think\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-04T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-05T18:09:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/study-cover-EN.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/so-what-do-shoppers-really-think\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/so-what-do-shoppers-really-think\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"So what do shoppers really think?\",\"datePublished\":\"2018-12-04T00:00:00+00:00\",\"dateModified\":\"2021-11-05T18:09:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/so-what-do-shoppers-really-think\\\/\"},\"wordCount\":882,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/so-what-do-shoppers-really-think\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/study-cover-EN.jpg\",\"keywords\":[\"Experts\"],\"articleSection\":[\"Brands &amp; Markets\",\"Sustainability\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/so-what-do-shoppers-really-think\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/so-what-do-shoppers-really-think\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/so-what-do-shoppers-really-think\\\/\",\"name\":\"So what do shoppers really think? - Pro Carton\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/so-what-do-shoppers-really-think\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/so-what-do-shoppers-really-think\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/study-cover-EN.jpg\",\"datePublished\":\"2018-12-04T00:00:00+00:00\",\"dateModified\":\"2021-11-05T18:09:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/so-what-do-shoppers-really-think\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/so-what-do-shoppers-really-think\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/so-what-do-shoppers-really-think\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/study-cover-EN.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/study-cover-EN.jpg\",\"width\":600,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/so-what-do-shoppers-really-think\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.procarton.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"So what do shoppers really think?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"name\":\"Pro Carton\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\",\"name\":\"ProCarton\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"width\":422,\"height\":519,\"caption\":\"ProCarton\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/procartondesignaward\\\/\",\"https:\\\/\\\/x.com\\\/pro_carton\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\",\"name\":\"esterling@admin\",\"sameAs\":[\"https:\\\/\\\/www.procarton.com\"],\"url\":\"https:\\\/\\\/www.procarton.com\\\/fr\\\/author\\\/esterlingadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alors, qu'en pensent vraiment les acheteurs ? - Pro Carton","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.procarton.com\/fr\/so-what-do-shoppers-really-think\/","og_locale":"fr_FR","og_type":"article","og_title":"So what do shoppers really think? - Pro Carton","og_description":"The results of Pro Carton\u2019s European Consumer Packaging Perceptions study were first previewed in the latest edition of the Pro Carton magazine and at the ECMA Congress back in September. The printed research report now has been published and is also available for download from our website. The research clearly showed the enormous importance that [&hellip;]","og_url":"https:\/\/www.procarton.com\/fr\/so-what-do-shoppers-really-think\/","og_site_name":"Pro Carton","article_publisher":"https:\/\/www.facebook.com\/procartondesignaward\/","article_published_time":"2018-12-04T00:00:00+00:00","article_modified_time":"2021-11-05T18:09:11+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/study-cover-EN.jpg","type":"image\/jpeg"}],"author":"esterling@admin","twitter_card":"summary_large_image","twitter_creator":"@pro_carton","twitter_site":"@pro_carton","twitter_misc":{"\u00c9crit par":"esterling@admin","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.procarton.com\/es\/so-what-do-shoppers-really-think\/#article","isPartOf":{"@id":"https:\/\/www.procarton.com\/es\/so-what-do-shoppers-really-think\/"},"author":{"name":"esterling@admin","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/872a075145d2c38578ff4eed7d481251"},"headline":"So what do shoppers really think?","datePublished":"2018-12-04T00:00:00+00:00","dateModified":"2021-11-05T18:09:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.procarton.com\/es\/so-what-do-shoppers-really-think\/"},"wordCount":882,"commentCount":0,"publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"image":{"@id":"https:\/\/www.procarton.com\/es\/so-what-do-shoppers-really-think\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/study-cover-EN.jpg","keywords":["Experts"],"articleSection":["Brands &amp; Markets","Sustainability"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.procarton.com\/es\/so-what-do-shoppers-really-think\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.procarton.com\/es\/so-what-do-shoppers-really-think\/","url":"https:\/\/www.procarton.com\/es\/so-what-do-shoppers-really-think\/","name":"Alors, qu'en pensent vraiment les acheteurs ? - Pro Carton","isPartOf":{"@id":"https:\/\/www.procarton.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.procarton.com\/es\/so-what-do-shoppers-really-think\/#primaryimage"},"image":{"@id":"https:\/\/www.procarton.com\/es\/so-what-do-shoppers-really-think\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/study-cover-EN.jpg","datePublished":"2018-12-04T00:00:00+00:00","dateModified":"2021-11-05T18:09:11+00:00","breadcrumb":{"@id":"https:\/\/www.procarton.com\/es\/so-what-do-shoppers-really-think\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.procarton.com\/es\/so-what-do-shoppers-really-think\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.procarton.com\/es\/so-what-do-shoppers-really-think\/#primaryimage","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/study-cover-EN.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/study-cover-EN.jpg","width":600,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.procarton.com\/es\/so-what-do-shoppers-really-think\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.procarton.com\/"},{"@type":"ListItem","position":2,"name":"So what do shoppers really think?"}]},{"@type":"WebSite","@id":"https:\/\/www.procarton.com\/es\/#website","url":"https:\/\/www.procarton.com\/es\/","name":"Pro Carton","description":"","publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.procarton.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.procarton.com\/es\/#organization","name":"ProCarton","url":"https:\/\/www.procarton.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","width":422,"height":519,"caption":"ProCarton"},"image":{"@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/procartondesignaward\/","https:\/\/x.com\/pro_carton"]},{"@type":"Person","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/872a075145d2c38578ff4eed7d481251","name":"esterling@admin","sameAs":["https:\/\/www.procarton.com"],"url":"https:\/\/www.procarton.com\/fr\/author\/esterlingadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/posts\/242406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/comments?post=242406"}],"version-history":[{"count":1,"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/posts\/242406\/revisions"}],"predecessor-version":[{"id":265860,"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/posts\/242406\/revisions\/265860"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/media\/242410"}],"wp:attachment":[{"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/media?parent=242406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/categories?post=242406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/tags?post=242406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}