{"id":242321,"date":"2018-03-13T00:00:00","date_gmt":"2018-03-13T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/the-new-ecma-president-speaks\/"},"modified":"2021-11-05T18:11:17","modified_gmt":"2021-11-05T18:11:17","slug":"the-new-ecma-president-speaks","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/the-new-ecma-president-speaks\/","title":{"rendered":"Le nouveau pr\u00e9sident de l'ECMA s'exprime"},"content":{"rendered":"<p><strong>Pro Carton a organis\u00e9 une interview avec le nouveau pr\u00e9sident de l'ECMA pour un article dans Folding Carton Industry. Jean-Fran\u00e7ois Roche est vice-pr\u00e9sident des ventes, Consumer Packaging Europe, chez Graphic Packaging International. C'est un Fran\u00e7ais exub\u00e9rant qui a une vision claire pour mener l'ECMA vers la prochaine d\u00e9cennie. Voici une version abr\u00e9g\u00e9e de ce que Jean-Fran\u00e7ois avait \u00e0 dire :<\/strong><\/p>\n<p>\"L'ECMA repr\u00e9sente 500 producteurs de carton dans l'ensemble de l'EEE, soit environ 70% du march\u00e9 europ\u00e9en total du carton en volume et un effectif actuel d'environ 45 000 personnes.<br \/>\nL'ECMA est tr\u00e8s optimiste quant \u00e0 la sant\u00e9 actuelle et \u00e0 court terme de l'industrie europ\u00e9enne du carton. La demande croissante des consommateurs pour des solutions d'emballage durables place les fabricants de carton en position de force, ce qui acc\u00e9l\u00e8re \u00e0 son tour l'innovation dans le d\u00e9veloppement des emballages.<\/p>\n<p>L'industrie a \u00e9t\u00e9 stable en 2015 et 2016, suivie d'une croissance encourageante d'environ 2,5% dans tout le secteur en 2017. Celle-ci ne montre aucun signe de ralentissement en 2018 et semble m\u00eame s'acc\u00e9l\u00e9rer, de nombreux utilisateurs finaux envisageant de passer au carton pour soutenir les initiatives de durabilit\u00e9. Les secteurs affichant la plus forte croissance de la demande de carton comprennent l'alimentation \u00e0 emporter, les produits frais et la sant\u00e9 et la beaut\u00e9.<\/p>\n<p>Cependant, pour cimenter un succ\u00e8s \u00e0 long terme, en particulier \u00e0 la lumi\u00e8re de l'attention croissante port\u00e9e aux emballages et de leur position en tant que ressource pr\u00e9cieuse dans les m\u00e9dias, les fabricants doivent travailler aux c\u00f4t\u00e9s du gouvernement et de l'industrie du recyclage pour \u00e9duquer le public sur les emballages et encourager les investissements dans des infrastructures am\u00e9lior\u00e9es de retraitement des d\u00e9chets.<\/p>\n<p>Fondamentalement, l'emballage en g\u00e9n\u00e9ral est sous les feux de la rampe. Nous devons donc nous assurer que nous racontons clairement l'histoire positive de notre industrie. Cela signifie que plusieurs activit\u00e9s doivent \u00eatre entreprises ; nous devons assurer notre soutien \u00e0 la collecte s\u00e9lective des d\u00e9chets, l'\u00e9ducation des jeunes \u00e0 la valeur de l'emballage et du carton et la fourniture de directives pour la conception et l'utilisation des cartons.<\/p>\n<p>La durabilit\u00e9 va bien au-del\u00e0 de la recyclabilit\u00e9 ; plut\u00f4t que d'essayer de remplacer un mat\u00e9riau par un autre, l'accent devrait \u00eatre mis sur l'am\u00e9lioration de l'infrastructure de retraitement des d\u00e9chets et l'utilisation des bons substrats pour les bons emplois. Une meilleure \u00e9ducation du public et des m\u00e9dias sur ces questions est essentielle au succ\u00e8s des initiatives de durabilit\u00e9.<\/p>\n<p>La collaboration entre les fabricants de tous les mat\u00e9riaux de l'industrie de l'emballage, le gouvernement et l'industrie du recyclage est \u00e9galement importante pour am\u00e9liorer la situation de la durabilit\u00e9 en Europe dans son ensemble, en cr\u00e9ant une voix combin\u00e9e forte pour faire pression en faveur des investissements dans les infrastructures.<\/p>\n<p>Je voudrais que mon h\u00e9ritage avec l'ECMA soit d'aider le carton \u00e0 devenir le champion de l'emballage durable, en offrant un choix positif aux consommateurs plut\u00f4t que \"l'option la moins n\u00e9gative\". Je m'engage \u00e9galement \u00e0 faire en sorte que l'ECMA soit l\u00e0 pour tous les fabricants de carton et que les voix des membres indirects locaux soient \u00e9cout\u00e9es. \"<\/p>","protected":false},"excerpt":{"rendered":"<p>Jean-Fran\u00e7ois Roche est vice-pr\u00e9sident des ventes, Consumer Packaging Europe, chez Graphic Packaging International. C'est un Fran\u00e7ais exub\u00e9rant qui a une vision claire pour mener l'ECMA vers la prochaine d\u00e9cennie.<\/p>","protected":false},"author":1,"featured_media":242322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-242321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The New ECMA President speaks - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/the-new-ecma-president-speaks\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New ECMA President speaks - 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