{"id":242311,"date":"2018-03-13T00:00:00","date_gmt":"2018-03-13T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/from-the-gms-desk\/"},"modified":"2021-11-05T18:10:48","modified_gmt":"2021-11-05T18:10:48","slug":"from-the-gms-desk","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/from-the-gms-desk\/","title":{"rendered":"Du bureau du GM"},"content":{"rendered":"

Les mois qui se sont \u00e9coul\u00e9s depuis notre bulletin de No\u00ebl ont \u00e9t\u00e9 riches en \u00e9v\u00e9nements. La lutte contre les d\u00e9chets plastiques se poursuit sans rel\u00e2che et, en cons\u00e9quence, semble avoir un effet positif sur le march\u00e9 du carton, les propri\u00e9taires de marques et les d\u00e9taillants cherchant \u00e0 revoir leurs choix d'emballage. J'esp\u00e8re que tous nos membres directs et indirects en voient les b\u00e9n\u00e9fices. Bien entendu, nous avons assist\u00e9 \u00e0 une s\u00e9rie de d\u00e9clarations et de d\u00e9cisions politiques de la part des gouvernements et des d\u00e9taillants, la promesse d'Iceland Frozen Foods de supprimer compl\u00e8tement le plastique de sa gamme de produits \u00e0 marque propre \u00e9tant peut-\u00eatre la plus spectaculaire. Nous avons \u00e9galement assist\u00e9 \u00e0 la mise en place de la premi\u00e8re all\u00e9e sans plastique aux Pays-Bas et je suis s\u00fbr que d'autres initiatives sont \u00e0 venir.
\nIl est toutefois important pour nous de continuer \u00e0 promouvoir les avantages du carton, car il existe encore une certaine ignorance parmi certains groupes de consommateurs. Une \u00e9tude, r\u00e9alis\u00e9e au Royaume-Uni o\u00f9 la compr\u00e9hension du d\u00e9veloppement durable est probablement plus faible que dans d'autres pays, a montr\u00e9 qu'un nombre inqui\u00e9tant de personnes pensaient encore que les emballages en papier entra\u00eenaient une r\u00e9duction des for\u00eats. Comme la plupart des lecteurs le savent, les for\u00eats europ\u00e9ennes s'\u00e9tendent chaque jour de l'\u00e9quivalent de 1 500 terrains de football !
\nLes inscriptions pour le concours Pro Carton Young Designers Award ont \u00e9t\u00e9 ouvertes il y a quelques semaines et nous avons d\u00e9j\u00e0 re\u00e7u pr\u00e8s de 100 inscriptions, bien plus que jamais \u00e0 ce stade. Cette ann\u00e9e, nous avons doubl\u00e9 le nombre de gagnants, de sorte que quatre jeunes designers chanceux auront la possibilit\u00e9 de visiter l'usine ultramoderne de Mets\u00e4 Board en Finlande ainsi que le premier convertisseur de carton d'Europe, Mayr Melnhof Packaging, en Autriche. Nous remercions les deux organisations pour leur g\u00e9n\u00e9reux parrainage.
\nDans le cadre du concours Carton Excellence Awards, nous avons modifi\u00e9 certaines cat\u00e9gories afin de refl\u00e9ter plus fid\u00e8lement la r\u00e9partition du tonnage sur le march\u00e9 et d'encourager, nous l'esp\u00e9rons, la participation du grand public. S'il est bon de c\u00e9l\u00e9brer les finitions et les effets de haute qualit\u00e9 utilis\u00e9s dans le segment haut de gamme du march\u00e9, nous devons \u00e9galement reconna\u00eetre l'innovation structurelle qui se manifeste dans les produits plus quotidiens et nous esp\u00e9rons que les nouvelles cat\u00e9gories nous aideront \u00e0 le faire.
\nEnfin, nous \u00e9crirons s\u00e9par\u00e9ment sur le nouveau GDPR (General Data Protection Regulation) qui entrera en vigueur le 25 mai.th<\/sup>. Veillez \u00e0 confirmer positivement que vous souhaitez continuer \u00e0 recevoir nos courriers, sinon la nouvelle l\u00e9gislation nous oblige \u00e0 vous radier, et ce serait dommage.
\nMeilleurs v\u0153ux<\/p>\n

Tony Hitchin<\/em><\/a>
\nDirecteur g\u00e9n\u00e9ral<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Les mois qui se sont \u00e9coul\u00e9s depuis notre bulletin de No\u00ebl ont \u00e9t\u00e9 riches en \u00e9v\u00e9nements. La lutte contre les d\u00e9chets plastiques se poursuit sans rel\u00e2che et, en cons\u00e9quence, semble avoir un effet positif sur le march\u00e9 du carton, les propri\u00e9taires de marques et les d\u00e9taillants cherchant \u00e0 revoir leurs choix d'emballage.<\/p>","protected":false},"author":1,"featured_media":242303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,44],"tags":[],"class_list":["post-242311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-marketing-trends"],"yoast_head":"\nFrom the GM\u2019s desk - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/from-the-gms-desk\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From the GM\u2019s desk - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"It\u2019s been an eventful few months since our Christmas newsletter. 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