{"id":242290,"date":"2017-11-07T00:00:00","date_gmt":"2017-11-07T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/why-packaging-matters-to-millennials\/"},"modified":"2021-11-22T10:42:24","modified_gmt":"2021-11-22T10:42:24","slug":"why-packaging-matters-to-millennials","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/why-packaging-matters-to-millennials\/","title":{"rendered":"Pourquoi l'emballage est important pour les mill\u00e9niaux"},"content":{"rendered":"<p>Les mill\u00e9niaux ont d\u00e9pass\u00e9 les baby-boomers en tant que groupe de consommateurs le plus important. Comment cela affecte-t-il l'emballage ?<\/p>\n<p><a href=\"http:\/\/info.billerudkorsnas.com\/lets-not-forget-the-millennials\" target=\"_blank\" rel=\"noopener noreferrer\">Regarder Jon Haag<\/a>Directeur Consumer Insights chez BillerudKorsn\u00e4s, il explique comment les propri\u00e9taires de marques utilisent les emballages pour attirer les consommateurs du mill\u00e9naire.<\/p>\n<p>Les id\u00e9es de Jon sont bas\u00e9es sur le <a href=\"http:\/\/info.billerudkorsnas.com\/lets-not-forget-the-millennials\" target=\"_blank\" rel=\"noopener noreferrer\">Rapport 2017 du panel de consommateurs BillerudKorn\u00e4s<\/a>qui montrent que :<\/p>\n<ul>\n<li>Les emballages recyclables sont une priorit\u00e9 pour les Millennials<\/li>\n<li>Les Millennials sont plus conscients de ce qu'ils ach\u00e8tent<\/li>\n<li>Les Millennials sont int\u00e9ress\u00e9s par la personnalisation des emballages<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Millennials have surpassed the baby boomers as the largest consumer group. How does that effect packaging? Watch Jon Haag, Director Consumer Insights at BillerudKorsn\u00e4s, as he explores how brand owners use packaging to attract millennial consumers. Jon\u2019s insights are based on the BillerudKorn\u00e4s Consumer Panel 2017 report, which show that: Recyclable packaging is high on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":263321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-242290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-member-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why packaging matters to millennials - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/why-packaging-matters-to-millennials\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why packaging matters to millennials - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Millennials have surpassed the baby boomers as the largest consumer group. How does that effect packaging? Watch Jon Haag, Director Consumer Insights at BillerudKorsn\u00e4s, as he explores how brand owners use packaging to attract millennial consumers. 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