{"id":242243,"date":"2017-02-14T00:00:00","date_gmt":"2017-02-14T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/commentary-from-the-new-general-manager\/"},"modified":"2021-11-05T18:30:31","modified_gmt":"2021-11-05T18:30:31","slug":"commentary-from-the-new-general-manager","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/commentary-from-the-new-general-manager\/","title":{"rendered":"Commentaire du nouveau directeur g\u00e9n\u00e9ral"},"content":{"rendered":"<p><strong>L'un des r\u00f4les cl\u00e9s de Pro Carton est de promouvoir les avantages des cartons et du carton et nous ne pourrions pas avoir de meilleures r\u00e9f\u00e9rences environnementales. Je crois cependant que nous devons \u00eatre plus francs dans la communication de notre message \u00e0 tous nos march\u00e9s cibles cl\u00e9s.<\/strong><br \/>\n<strong>L'ann\u00e9e derni\u00e8re, nous avons lanc\u00e9 en Allemagne une nouvelle campagne de relations publiques bas\u00e9e sur le principe \"Les cartons ne cr\u00e9ent pas de d\u00e9chets plastiques\", qui a b\u00e9n\u00e9fici\u00e9 d'une importante couverture m\u00e9diatique. C'est ce genre de message un peu plus provocateur que nous devons faire passer, \u00e0 mon avis.<\/strong><\/p>\n<p>Je me souviens avoir entendu l'ann\u00e9e derni\u00e8re John Kerry, le secr\u00e9taire d'\u00c9tat am\u00e9ricain, faire un discours vid\u00e9o allant dans le m\u00eame sens, il disait \"Nous avons besoin de votre aide. En tant que consommateurs, nous devrions acheter des produits dans des emballages recycl\u00e9s (recyclables) et r\u00e9duire la quantit\u00e9 de plastique que nous utilisons dans notre empreinte carbone globale\". Bien que le plastique ait sa place dans la soci\u00e9t\u00e9 moderne, je pense qu'il ne devrait jamais \u00eatre utilis\u00e9 comme emballage lorsqu'un mat\u00e9riau plus durable, tel que le carton, peut \u00eatre utilis\u00e9 \u00e0 la place.<\/p>\n<p>A ce propos, avez-vous vu l'article paru dans le journal The Times (UK) le mois dernier ? Le titre \u00e9tait tout simplement \"J'ai vu l'avenir et il est rempli de bo\u00eetes\" et, bien qu'il soit principalement consacr\u00e9 au carton ondul\u00e9, il d\u00e9fendait avec force, en g\u00e9n\u00e9ral, les \"bo\u00eetes en carton\", comme l'auteur les appelait ; elle allait m\u00eame jusqu'\u00e0 dire que \"si j'avais \u00e0 nouveau le temps, je chercherais \u00e0 faire carri\u00e8re dans la conception de produits, en me sp\u00e9cialisant dans l'emballage\" !<\/p>\n<p>Elle n'est pas un mauvais juge.<\/p>\n<p>Les cartons - des emballages pour un monde meilleur.<\/p>\n<p><em><a href=\"mailto:hitchin@procarton.com\">TONY HITCHIN Directeur g\u00e9n\u00e9ral, Pro Carton<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>L'un des r\u00f4les cl\u00e9s de Pro Carton est de promouvoir les avantages des cartons et du carton et nous ne pourrions pas avoir de meilleures r\u00e9f\u00e9rences environnementales. Je crois cependant que nous devons \u00eatre plus francs dans la communication de notre message \u00e0 tous nos march\u00e9s cibles cl\u00e9s. L'ann\u00e9e derni\u00e8re, nous avons lanc\u00e9 une nouvelle campagne de relations publiques en Allemagne, bas\u00e9e sur le principe \"Les cartons ne cr\u00e9ent pas de d\u00e9chets plastiques\", qui a b\u00e9n\u00e9fici\u00e9 d'une importante couverture m\u00e9diatique. C'est ce genre de message un peu plus provocateur que nous devons faire passer, \u00e0 mon avis.<\/p>","protected":false},"author":1,"featured_media":242244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,242],"tags":[45],"class_list":["post-242243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-procarton","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Commentary from the new General Manager - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/commentary-from-the-new-general-manager\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commentary from the new General Manager - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"One of the key roles of Pro Carton is to promote the benefits of cartons &amp; cartonboard and we could hardly have better environmental credentials. 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