{"id":242221,"date":"2016-09-16T00:00:00","date_gmt":"2016-09-15T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/pro-carton-ecma-award-2016-the-winners\/"},"modified":"2021-11-05T18:31:03","modified_gmt":"2021-11-05T18:31:03","slug":"pro-carton-ecma-award-2016-the-winners","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/pro-carton-ecma-award-2016-the-winners\/","title":{"rendered":"Pro Carton ECMA Award 2016 : les laur\u00e9ats"},"content":{"rendered":"<p><strong>Le 20e Pro Carton ECMA Award a trust\u00e9 un nouveau record : plus de participants, de plus de pays, et encore plus d'entr\u00e9es. Le 15 septembre 2016, les prix ont \u00e9t\u00e9 remis dans un cadre festif lors du congr\u00e8s de l'ECMA \u00e0 Cannes - devant un public compos\u00e9 de personnalit\u00e9s de premier plan de l'industrie europ\u00e9enne du carton et du carton.<\/strong><\/p>\n<p>Le mod\u00e9rateur Tony Hitchin a guid\u00e9 les invit\u00e9s \u00e0 travers un superbe spectacle ayant pour toile de fond le magnifique Palm Beach Casino de Cannes. Il est apparu clairement que l'importance de l'emballage en tant qu'instrument de marketing ne cesse de cro\u00eetre et que la durabilit\u00e9 fait partie int\u00e9grante de l'identit\u00e9 de la marque. En outre, les cartons<\/p>\n<ul>\n<li>deviennent plus intelligents et d\u00e9veloppent des int\u00e9rieurs hautement am\u00e9lior\u00e9s : ils abordent des sujets tels que les fermetures de s\u00e9curit\u00e9, l'agencement des produits ou la pr\u00e9sentation,<\/li>\n<li>offrent des alternatives plus durables que d'autres mat\u00e9riaux d'emballage - en particulier en ce qui concerne les emballages en plastique qui sont impopulaires aupr\u00e8s des consommateurs,<\/li>\n<li>deviennent un outil de marketing d\u00e9lib\u00e9r\u00e9ment utilis\u00e9 et un instrument de vente active \u00e0 l'\u00e8re de la communication multicanal,<\/li>\n<li>soulignent les aspects de durabilit\u00e9 de la gestion des marques et sont d\u00e9lib\u00e9r\u00e9ment utilis\u00e9s \u00e0 cette fin,<\/li>\n<li>sont un \"d\u00e9lice\" sur le point de vente : non seulement par leurs couleurs \"vives\", mais de plus en plus par leur conception structurelle.<\/li>\n<\/ul>\n<p>Les finalistes avaient d\u00e9j\u00e0 \u00e9t\u00e9 annonc\u00e9s en ao\u00fbt. Les prix \u00e9taient r\u00e9partis en sept cat\u00e9gories ainsi que trois prix majeurs : \"Carton of the Year\", \"Plus innovant\" et \"Durabilit\u00e9\". Les certificats et les troph\u00e9es ont \u00e9t\u00e9 remis par Roland Rex, pr\u00e9sident de Pro Carton, et Dr. Andreas Blaschke, pr\u00e9sident de l'ECMA.<\/p>\n<p>Le titre de \"Carton of the Year\" a \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 l'emballage des e-cigarettes : <a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/carton-of-the-year\/\">\"Mon. Von Erl\"<\/a>My.Von Erl : extr\u00eamement \u00e9l\u00e9gant, My.Von Erl cr\u00e9e un effet de surprise absolu \u00e0 l'ouverture. Sans utiliser d'autres mat\u00e9riaux que le carton, l'emballage englobe tous les \u00e9l\u00e9ments et accessoires. Le gagnant de la cat\u00e9gorie \"Durabilit\u00e9\" est le \"<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/sustainability-award\/\">Bo\u00eete \u00e0 poutres<\/a>\"de Varta : tr\u00e8s attrayant, durable, innovant et pratique, ce carton de forme triangulaire a tout ce qu'il faut pour un bon emballage. Le prix \"Most Innovative\" Award a \u00e9t\u00e9 attribu\u00e9 \u00e0 la solution \u00e0 la fois simple et frappante \"<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/most-innovative\/\">Jus de fruits Pago : Promotion Miel-Mangue<\/a>\"L'ex\u00e9cution tr\u00e8s cr\u00e9ative permet d'ajouter une bouteille suppl\u00e9mentaire \u00e0 l'emballage, soit comme un bonus, soit pour introduire une nouvelle saveur.<\/p>\n<p>Les juges, issus de tous les secteurs de la cha\u00eene d'approvisionnement, ont \u00e9t\u00e9 impressionn\u00e9s par les id\u00e9es surprenantes et convaincantes : Satkar Gidda (<a href=\"http:\/\/www.sieberthead.com\/\" target=\"_blank\" rel=\"noopener\">SiebertHead<\/a>pr\u00e9sident du jury) \u00e9tait responsable de la conception et du marketing - avec Susanne Lippitsch (<a href=\"http:\/\/www.sl-design.at\/\" target=\"_blank\" rel=\"noopener\">SL Design<\/a>), Wilfried Duivenvoorden (<a href=\"http:\/\/www.unilever.com\/\" target=\"_blank\" rel=\"noopener\">Unilever<\/a>) pour les marques. Lotte Krekels (<a href=\"http:\/\/carrefour.com\/\" target=\"_blank\" rel=\"noopener\">Carrefour<\/a>) a pr\u00e9sent\u00e9 les perspectives du commerce de d\u00e9tail, Peter Strahlendorf (<a href=\"http:\/\/carrefour.com\/\" target=\"_blank\" rel=\"noopener\">\"Nouvelles affaires\"<\/a> \u00e9diteur) repr\u00e9sentait le march\u00e9 et les consommateurs. Peter Klein Sprokkelhorst a agi en tant que consultant du jury en ce qui concerne la finesse technique des candidatures.<\/p>\n<p>La nouveaut\u00e9 de cette ann\u00e9e a \u00e9t\u00e9 la pr\u00e9sence sur les principales plateformes de m\u00e9dias sociaux : partage, \"liking\" et commentaires sur les photos, textes et vid\u00e9os des finalistes et des laur\u00e9ats \u00e0 l'adresse suivante <a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/\">www.procarton.com<\/a>.<\/p>\n<p>Les gagnants :<\/p>\n<p>PRIX DE L'ECMA POUR PRO CARTON<br \/>\nCARTON OF THE YEAR<br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/carton-of-the-year\/\">La beaut\u00e9 de l'int\u00e9rieur : Mon. Von Erl<\/a><\/p>\n<p>DURABILIT\u00c9<br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/sustainability-award\/\">Du carton sur toute la ligne : Beam-Box<\/a><\/p>\n<p>LA CONCEPTION LA PLUS INNOVANTE<br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/most-innovative\/\">Une pure joie de vivre : Jus de fruits Pago : Promotion Miel-Mangue<\/a><\/p>\n<p>BEAUT\u00c9 ET COSM\u00c9TIQUES<br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/beauty-cosmetics\/\">Carton sexy : Collection Flormar All Eyes on Me<\/a><\/p>\n<p>BOISSONS<br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/beverages\/\">Noble par nature : Polz Brandy XO<\/a><\/p>\n<p>CONFECTIONERIE<br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/confectionery\/\">De jolies poulettes : BO\u00ceTE \u00c0 \u0152UFS<\/a><\/p>\n<p>SOINS DE SANT\u00c9 ET PRODUITS PHARMACEUTIQUES<br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/healthcare-pharmaceuticals\/\">Il suffit d'appuyer sur un bouton : Orion Pharma Oy SILEO<\/a><\/p>\n<p>ALIMENTATION<br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/food\/\">Un look cool : Capsules \u00e0 caf\u00e9<\/a><\/p>\n<p>NON-FOOD<br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/non-food\/\">C'est tr\u00e8s masculin : Camacho Cigar Packaging sur le march\u00e9 am\u00e9ricain.<\/a><\/p>\n<p>MARCH\u00c9 DU VOLUME<br \/>\n<a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/volume-markets\/\">Un pour tous : Reload, le mini-spray de parfum<\/a><\/p>\n<p><em>L'\u00e9norme succ\u00e8s du concours se poursuivra l'ann\u00e9e prochaine : comme toujours, les d\u00e9tails du prix seront annonc\u00e9s en f\u00e9vrier 2017, la date limite pour les inscriptions est le 25 mai 2017. Nous attendons avec impatience un grand nombre de nouvelles id\u00e9es !<\/em><\/p>\n<p><em>Des informations d\u00e9taill\u00e9es ainsi que des \u00e9tudes de cas sur les gagnants et des images pr\u00eates \u00e0 \u00eatre imprim\u00e9es ainsi que des vid\u00e9os sont disponibles \u00e0 l'adresse suivante <a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-ecma-award\/2016\/categories\/\">www.procarton.com.<\/a><\/em><br \/>\n<em>Des brochures imprim\u00e9es en anglais sont disponibles aupr\u00e8s de Pro Carton via Suzanne E. McEwen, mcewen@procarton.com.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>La 20e \u00e9dition du Pro Carton ECMA Award a battu un nouveau record : plus de participants, de plus de pays, et encore plus de candidatures.<\/p>","protected":false},"author":1,"featured_media":242222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[37],"class_list":["post-242221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-events-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pro Carton ECMA Award 2016: the winners - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/pro-carton-ecma-award-2016-the-winners\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro Carton ECMA Award 2016: the winners - 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