{"id":242135,"date":"2015-09-11T00:00:00","date_gmt":"2015-09-10T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/pro-carton-ecma-award-here-are-the-winners\/"},"modified":"2021-11-07T16:00:29","modified_gmt":"2021-11-07T16:00:29","slug":"pro-carton-ecma-award-here-are-the-winners","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/pro-carton-ecma-award-here-are-the-winners\/","title":{"rendered":"Pro Carton ECMA Award : voici les gagnants !"},"content":{"rendered":"

Plus d'une centaine d'inscriptions, dont de nombreuses innovations fantastiques, ont ravi le jury du Pro Carton ECMA Award cette ann\u00e9e. L'accent a \u00e9t\u00e9 mis sur la durabilit\u00e9 unique du carton : de nombreux concepts innovants ont \u00e9t\u00e9 consacr\u00e9s au carton en tant que substitut d'autres mat\u00e9riaux afin de trouver des solutions d'emballage plus durables pour l'avenir.<\/strong><\/p>\n

Le gala festif Award du 10 septembre 2015 \u00e9tait le moment fort tr\u00e8s attendu du congr\u00e8s de l'ECMA \u00e0 Bucarest. La salle du couronnement de l'ancien palais royal, aujourd'hui mus\u00e9e national, a constitu\u00e9 une toile de fond \u00e9l\u00e9gante. La soir\u00e9e s'est achev\u00e9e par des pr\u00e9sentations de folklore roumain.<\/p>\n

Les finalistes ont d\u00e9j\u00e0 \u00e9t\u00e9 annonc\u00e9s en ao\u00fbt. Les Awards ont \u00e9t\u00e9 pr\u00e9sent\u00e9s dans les sept cat\u00e9gories ainsi que les trois prix principaux : \"Carton of the Year\", \"Plus innovant\" et \"Durabilit\u00e9\". Les certificats et les troph\u00e9es ont \u00e9t\u00e9 remis par Roland Rex, pr\u00e9sident de Pro Carton, Dr. Andreas Blaschke, pr\u00e9sident de l'ECMA, et Satkar Gidda, pr\u00e9sident du jury.<\/p>\n

Le titre de \"Carton of the Year\" a \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 l'emballage cosm\u00e9tique d'\"Ambuja\" : peu de solutions d'emballage expriment aussi instantan\u00e9ment la valeur du contenu - avec une \u00e9l\u00e9gance exceptionnelle en termes de conception des couleurs ainsi qu'une chor\u00e9graphie parfaite entre l'ouverture et la fermeture. Un clic audible lors de la fermeture souligne le sentiment unique de tenir un produit de valeur entre ses mains.<\/p>\n

Le prix \"le plus innovant\" Award a \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 un emballage d'\u0153ufs novateur : \"Garc\u00eda Puente free-range eggs\". Il s'agit d'une r\u00e9flexion totalement nouvelle pour un produit classique. L'emballage est original et cr\u00e9atif et combine pourtant tous les avantages d'un emballage classique. La s\u00e9curit\u00e9 et la simplicit\u00e9 ont dict\u00e9 le design. Pour le client, ce fut un coup de foudre.<\/p>\n

Cette fois, la durabilit\u00e9 maximale a \u00e9t\u00e9 attribu\u00e9e \u00e0 \"Fazer Alku new mill products\", qui a remport\u00e9 le prix de la Sustainability Award. Cette solution enti\u00e8rement nouvelle dans ce segment de produits t\u00e9moigne d'un progr\u00e8s d\u00e9cisif : adieu le sac en plastique irritant \u00e0 l'int\u00e9rieur de l'emballage, qui avait un impact n\u00e9gatif tant sur la commodit\u00e9 que sur la perception de la valeur du produit. La refermabilit\u00e9 de l'emballage est une autre merveilleuse solution.<\/p>\n

Comme toujours, le jury repr\u00e9sentait tous les secteurs de la cha\u00eene logistique de l'emballage : Satkar Gidda (pr\u00e9sident du jury) \u00e9tait responsable du design et du marketing - avec Susanne Lippitsch, Stan Akkermans (Mars) et Wilfried Duivenvoorden (Unilever) repr\u00e9sentant les marques, Lotte Krekels (Carrefour) a ajout\u00e9 la perspective du d\u00e9taillant et Peter Klein Sprokkelhorst a servi de consultant technique au jury, se concentrant sur les am\u00e9liorations techniques des emballages soumis.<\/p>\n

Le pr\u00e9sident du jury, Satkar Gidda, a d\u00e9clar\u00e9 : \"Le fait que deux membres repr\u00e9sentent le point de vue des clients a constitu\u00e9 un v\u00e9ritable atout pour les discussions, qui \u00e9taient d\u00e9j\u00e0 tr\u00e8s intenses en raison de la qualit\u00e9 des contributions. Une d\u00e9claration fr\u00e9quente des membres du jury \u00e9tait \"jamais vu auparavant\". De nombreux dossiers ont suscit\u00e9 l'interaction. Certaines conceptions structurelles \u00e9taient vraiment fantastiques. En outre, il n'est pas n\u00e9cessaire que le design soit compliqu\u00e9. Si un excellent concept est en harmonie avec les exigences de la production, de la distribution, de la vente au d\u00e9tail et, en particulier, du client, alors cela donne quelque chose de vraiment puissant\".<\/p>\n

\"Et les gagnants sont\" :<\/h3>\n

PRIX DE L'ECMA POUR PRO CARTON<\/a>
\nCARTON OF THE YEAR<\/a>
\nLuxe naturel : ambuja<\/a><\/p>\n

DURABILIT\u00c9<\/a>
\nTr\u00e8s app\u00e9tissant : Les nouveaux produits du moulin Fazer Alku<\/a><\/p>\n

LA CONCEPTION LA PLUS INNOVANTE<\/a>
\nNouvelle r\u00e9flexion : Les \u0153ufs de poules \u00e9lev\u00e9es en plein air Garc\u00eda Puente<\/a><\/p>\n

BEAUT\u00c9 ET COSM\u00c9TIQUES<\/a>
\nUne affaire ronde : M\u00fcller Soft Star Tissue<\/a><\/p>\n

BOISSONS<\/a>
\nLes connexions pour enfants : Manchon de carton de sirop YO<\/a><\/p>\n

CONFECTIONERIE<\/a>
\nPour ces moments sp\u00e9ciaux : K\u00e4gi Classic Minis<\/a><\/p>\n

SOINS DE SANT\u00c9 ET PRODUITS PHARMACEUTIQUES<\/a>
\nValeurs int\u00e9rieures : Multipack pour les essais cliniques<\/a><\/p>\n

ALIMENTATION<\/a>
\nUne \u00e9l\u00e9gance saisissante : Boffard Intenso<\/a><\/p>\n

NON-FOOD<\/a>
\nL'art de vivre : Davidoff Black GlideTec (pour l'Arm\u00e9nie)<\/a><\/p>\n

MARCH\u00c9 DU VOLUME<\/a>
\nUne connexion parfaite : Hybric Tray - salades Auchan<\/a><\/p>\n

Tous les partenaires de la cha\u00eene logistique de l'emballage - les concepteurs, les propri\u00e9taires de marques, les d\u00e9taillants ainsi que l'industrie du carton et du carton - sont cordialement invit\u00e9s \u00e0 participer avec des inscriptions (encore) l'ann\u00e9e prochaine. Comme toujours, la date des soumissions commence \u00e0 la fin du mois de f\u00e9vrier et la date limite est le 26 mai 2016.<\/p>\n

Des informations d\u00e9taill\u00e9es avec des \u00e9tudes de cas sur les gagnants et des images en qualit\u00e9 d'impression sont disponibles sur www.procarton.com.<\/em>
\nDes brochures imprim\u00e9es en anglais sont disponibles aupr\u00e8s de Pro Carton via Suzanne E. McEwen, mcewen@procarton.com<\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

Plus de cent candidatures, dont de nombreuses innovations fantastiques, ont ravi le jury du Pro Carton ECMA Award cette ann\u00e9e.<\/p>","protected":false},"author":1,"featured_media":242136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[37],"class_list":["post-242135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-events-fr"],"yoast_head":"\nPro Carton ECMA Award: here are the winners! - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/pro-carton-ecma-award-here-are-the-winners\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro Carton ECMA Award: here are the winners! 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