{"id":242133,"date":"2015-08-17T00:00:00","date_gmt":"2015-08-16T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/pro-carton-ecma-award-2015-the-finalists\/"},"modified":"2022-01-11T16:26:48","modified_gmt":"2022-01-11T16:26:48","slug":"pro-carton-ecma-award-2015-the-finalists","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/pro-carton-ecma-award-2015-the-finalists\/","title":{"rendered":"Pro Carton ECMA Award 2015 - les finalistes !"},"content":{"rendered":"

Un concours fantastique entre dans sa phase finale : cette ann\u00e9e, le jury a \u00e9t\u00e9 subjugu\u00e9 par la qualit\u00e9 des contributions. Une attention particuli\u00e8re a \u00e9t\u00e9 accord\u00e9e au r\u00f4le du carton comme le plus durable des mat\u00e9riaux d'emballage. Les cartons ont non seulement excell\u00e9 par leur design, mais aussi par leur commodit\u00e9 et leur interaction parfaite avec le marketing et le message de la marque. Le Awards 2015 sera pr\u00e9sent\u00e9 le 10. septembre dans le cadre du gala festif Award au congr\u00e8s de l'ECMA \u00e0 Bucarest.<\/strong><\/p>\n

De nombreux participants ont soulign\u00e9 comment d'autres mat\u00e9riaux pouvaient \u00eatre remplac\u00e9s par le carton. Certains d\u00e9veloppements en mati\u00e8re de conception structurelle ont \u00e9t\u00e9 particuli\u00e8rement frappants, ouvrant de nouveaux domaines d'utilisation et segments de march\u00e9. De nombreux emballages pr\u00e9sent\u00e9s favorisaient l'interaction - fonctionnelle, ludique, communicative.<\/p>\n

Sous la pr\u00e9sidence de Satkar Gidda (SiebertHead, Design), le jury a accueilli deux nouveaux juges de haut niveau : Lotte Krekels de Carrefour et son exp\u00e9rience dans le commerce de d\u00e9tail, et Susanne Lippitsch qui a ajout\u00e9 son expertise dans la conception structurelle. Le jury a \u00e9t\u00e9 compl\u00e9t\u00e9 par deux repr\u00e9sentants de l'industrie des produits de marque - Stan Akkermans (Mars) et Wilfried Duivenvoorden (Unilever). Peter Klein Sprokkelhorst a agi en tant que consultant du jury pour le raffinement technique des candidatures.<\/p>\n

Le jury a \u00e9t\u00e9 particuli\u00e8rement impressionn\u00e9 par les contributions dans les cat\u00e9gories \"Beaut\u00e9 et cosm\u00e9tiques\" et \"Alimentation\", ainsi que par des id\u00e9es convaincantes dans d'autres cat\u00e9gories qui n'avaient jamais \u00e9t\u00e9 vues sous cette forme. De nombreux exemples r\u00e9ussis ont d\u00e9montr\u00e9 qu'un bon design ne doit pas n\u00e9cessairement \u00eatre compliqu\u00e9. \"Si un concept exceptionnel est en harmonie avec les besoins de la production, de la distribution, du commerce et, surtout, du consommateur, alors nous voyons des solutions vraiment puissantes\", a d\u00e9clar\u00e9 le pr\u00e9sident Satkar Gidda.<\/p>\n

Voici un aper\u00e7u des finalistes dans les sept cat\u00e9gories principales parmi lesquelles seront choisis les gagnants des cat\u00e9gories, ainsi que le \"Carton of the Year\" et les prix \"Plus innovant\" et \"Durabilit\u00e9\". Des images et de br\u00e8ves informations sur tous les finalistes sont disponibles \u00e0 l'adresse suivante www.procarton.com <\/a>:<\/p>\n

Beaut\u00e9 et cosm\u00e9tiques<\/strong>
\nLuxe naturel : ambuja<\/a>
\nUne apparence \u00e9l\u00e9gante : La s\u00e9rie de cosm\u00e9tiques HYALURON<\/a>
\nDouble message : K.T.K Skincare<\/a>
\nRaffinement complexe : Bo\u00eete de roses en dentelle<\/a>
\nTout est rond : Mouchoirs en papier M\u00fcller Soft Star<\/a><\/p>\n

Boissons<\/strong>
\nNouvelle image de marque : Beermats fantaisie<\/a>
\nNo\u00ebl avec un \"wow\" : Glenmorangie Festive Year-End-Carton<\/a>
\nUne qualit\u00e9 \u00e9l\u00e9gante : Nardini Grappa e Distillati<\/a>
\nLien familial : Manche de carton de sirop YO<\/a><\/p>\n

Confiserie<\/strong>
\nTradition et modernit\u00e9 : Heroes & Roses de Cadbury<\/a>
\nCarton ludique : Pack de jeu Gems<\/a>
\nPlaisir combin\u00e9 : Collection Hofbauer & Schlumberger<\/a>
\nPour ces heures sp\u00e9ciales : K\u00e4gi Classic Minis<\/a><\/p>\n

Soins de sant\u00e9 et produits pharmaceutiques<\/strong>
\nPr\u00e9fection holistique : Endocare Tensage Concentr\u00e9 +<\/a>
\nValeurs int\u00e9rieures : Multipack pour les essais cliniques<\/a>
\nAmusement pour enfants sans limites : tetesept<\/a>
\nS\u00e9curit\u00e9 \u00e9l\u00e9gante : Zeramex<\/a><\/p>\n

Alimentation<\/strong>
\nUn plaisir l\u00e9ger : Apetit Ruoka<\/a>
\nUne \u00e9l\u00e9gance saisissante : Boffard Intenso<\/a>
\nApp\u00e9tissant : Les nouveaux produits du moulin Fazer Alku<\/a>
\nNouvelle r\u00e9flexion : Les \u0153ufs de poules \u00e9lev\u00e9es en plein air Garc\u00eda Puente<\/a>
\nGrand effet : Plat principal Knorr<\/a>
\nMince et sain : Les fruits croquants de Spar Vital<\/a><\/p>\n

Non alimentaire<\/strong>
\nArt de vivre : Davidoff Black GlideTec (pour l'Arm\u00e9nie)<\/a>
\nLe facteur bien-\u00eatre : ITEM m6<\/a>
\nUn look naturel : Emballage de pr\u00e9sentation Para'Kito\u2122 <\/a>
\nProfil clair : Emballage de pomme de douche, Emballage de kit de pomme de douche de bain<\/a><\/p>\n

March\u00e9s de volume<\/strong>
\nUne connexion parfaite : Hybric Tray - salades Auchan<\/a>
\nCroustillant classique : C'est juste ... Ma bo\u00eete de Great British Fish & Chips<\/a>
\nCommodit\u00e9 compacte : Bo\u00eete de menu pour les lignes a\u00e9riennes<\/a>
\nLa nature \u00e0 l'\u00e9tat pur : Vario-Tray pour les fruits ronds<\/a><\/p>\n

Les gagnants seront annonc\u00e9s et c\u00e9l\u00e9br\u00e9s lors du gala Award le 10 septembre au congr\u00e8s de l'ECMA \u00e0 Bucarest. \u00c0 minuit, tous les r\u00e9sultats seront publi\u00e9s sur www.procarton.com<\/a>: avec de courtes vid\u00e9os des discussions du jury sur les diff\u00e9rentes cat\u00e9gories, avec des images pr\u00eates \u00e0 \u00eatre imprim\u00e9es et les commentaires du jury ainsi que les exemples de r\u00e9ussite.<\/p>\n

Faites-nous part de vos coups de c\u0153ur concernant le Pro Carton ECMA Award : envoyez simplement un e-mail \u00e0 mcewen@procarton.com<\/a>. Trois gagnants seront tir\u00e9s au sort parmi toutes les participations correctes et recevront le carton, contenu compris !<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Un concours fantastique entre dans sa phase finale : cette ann\u00e9e, le jury a \u00e9t\u00e9 submerg\u00e9 par la qualit\u00e9 des candidatures.<\/p>","protected":false},"author":1,"featured_media":242134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[37],"class_list":["post-242133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-events-fr"],"yoast_head":"\nPro Carton ECMA Award 2015 \u2013 the finalists! - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/pro-carton-ecma-award-2015-the-finalists\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro Carton ECMA Award 2015 \u2013 the finalists! 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