{"id":242123,"date":"2015-05-11T00:00:00","date_gmt":"2015-05-10T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/the-retail-trade-wants-cartons\/"},"modified":"2021-11-07T16:01:22","modified_gmt":"2021-11-07T16:01:22","slug":"the-retail-trade-wants-cartons","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/the-retail-trade-wants-cartons\/","title":{"rendered":"Le commerce de d\u00e9tail veut des cartonnages"},"content":{"rendered":"<p><strong>Le multicanal modifie les structures du commerce de d\u00e9tail - et cela concerne \u00e9galement l'emballage. En cons\u00e9quence, Pro Carton a charg\u00e9 l'Institut du commerce de d\u00e9tail de l'EHI de r\u00e9aliser l'\u00e9tude suivante : \"Multi-canal : exigences, tendances et potentiels pour les emballages de produits dans le commerce \u00e9lectronique\". 80 % du commerce de d\u00e9tail consid\u00e8rent la brique comme l'emballage de choix. Un synopsis sous forme de brochure est disponible d\u00e8s \u00e0 pr\u00e9sent aupr\u00e8s de Pro Carton et est gratuit.<\/strong><\/p>\n<p>De tous les membres de la cha\u00eene logistique de l'emballage, le commerce de d\u00e9tail est le plus proche des consommateurs. Il est le premier \u00e0 savoir quelles solutions sont bien accept\u00e9es par les clients. Une r\u00e9flexion permanente est d\u00e9j\u00e0 men\u00e9e sur la meilleure utilisation des options num\u00e9riques pour construire un nouveau syst\u00e8me de distribution parfait.<\/p>\n<p>L'\u00e9tude a \u00e9t\u00e9 men\u00e9e aupr\u00e8s des principaux d\u00e9taillants multicanaux ainsi que des propri\u00e9taires de marques et donne une premi\u00e8re impression de l'avenir entre le commerce de d\u00e9tail et l'emballage. Les cartons ont un \u00e9norme potentiel : en r\u00e9ponse \u00e0 la question \"Quel emballage de produit r\u00e9pond particuli\u00e8rement bien aux exigences de l'exp\u00e9dition ?\", les cartons arrivent clairement en t\u00eate du classement avec 80 pour cent.<\/p>\n<p>Les personnes interrog\u00e9es ont \u00e9num\u00e9r\u00e9 les domaines cl\u00e9s suivants qui sont essentiels pour l'emballage dans la distribution multicanal :<\/p>\n<ul>\n<li>Affichage dans la boutique en ligne<\/li>\n<li>Conception adapt\u00e9e \u00e0 la marque de l'emballage du produit pour la distribution<\/li>\n<li>Emballage cadeau<\/li>\n<li>Exp\u00e9dition et retours<\/li>\n<\/ul>\n<p>La plupart du temps, le commerce de d\u00e9tail souhaite \u00e9viter les emballages diff\u00e9rents pour les diff\u00e9rents canaux de vente. N\u00e9anmoins, l'\u00e9tude montre qu'il existe une demande pour un certain nombre de solutions d'emballage innovantes :<\/p>\n<ul>\n<li>Volumes d'emballage sur mesure<\/li>\n<li>Des emballages-cadeaux attrayants et adapt\u00e9s \u00e0 la marque, qui peuvent \u00eatre manipul\u00e9s efficacement et de mani\u00e8re standardis\u00e9e.<\/li>\n<li>Des solutions d'emballage qui offrent une bonne protection aux marchandises sensibles pendant le transport<\/li>\n<li>Emballage de produits qui peut \u00e9galement servir d'emballage pour l'exp\u00e9dition<\/li>\n<li>Des solutions d'emballage, intelligemment con\u00e7ues, qui conviennent aussi bien aux applications B2B qu'aux applications B2C.<\/li>\n<\/ul>\n<p>Voici le commentaire d'un d\u00e9taillant multicanal concernant l'exp\u00e9dition : \"Les fabricants ainsi que le commerce doivent repenser l'emballage des produits qui, auparavant, n'\u00e9tait que \"B2B\", mais aussi \"B2C\". Par principe, la fonction B2C devrait \u00eatre ajout\u00e9e \u00e0 chaque produit, ce qui aurait pour effet d'am\u00e9liorer l'emballage des produits. Les acteurs de la cha\u00eene d'approvisionnement ont beaucoup de pain sur la planche...\"<\/p>\n<p>Les personnes interrog\u00e9es \u00e9taient g\u00e9n\u00e9ralement d'avis que les cartons seraient les mieux \u00e0 m\u00eame de relever ces nouveaux d\u00e9fis :<\/p>\n<ul>\n<li>L'affichage \u00e0 360 degr\u00e9s et les contours graphiques clairs font des cartons un excellent choix pour l'affichage sur Internet.<\/li>\n<li>Les cartons offrent une protection du produit de qualit\u00e9 \u00e9gale pour diff\u00e9rentes tailles et un poids r\u00e9duit.<\/li>\n<li>Outre l'emballage cadeau classique, les cartons sont largement utilis\u00e9s pour l'emballage de cadeaux de haute qualit\u00e9.<\/li>\n<li>En termes de forme et de r\u00e9sistance, il est donc parfaitement adapt\u00e9 \u00e0 diff\u00e9rentes tailles et offre des possibilit\u00e9s de solutions nouvelles et modulaires.<\/li>\n<\/ul>\n<p>Les t\u00e2ches de l'industrie sont claires : le d\u00e9veloppement minutieux d'un nouvel emballage, diff\u00e9renci\u00e9 par produit, qui permette de commander de nouvelles quantit\u00e9s sur Internet et de relever les d\u00e9fis visuels et logistiques.<\/p>\n<p><em>Une brochure reprenant tous les r\u00e9sultats importants est disponible ci-dessous au format PDF ou gratuitement sous forme imprim\u00e9e aupr\u00e8s de :<\/em><\/p>\n<p><em>Suzanne E. McEwen, Pro Carton<\/em><br \/>\n<em><a href=\"mailto:mcewen@procarton.com\" target=\"_blank\" rel=\"noopener\">mcewen@procarton.com<\/a><\/em><br \/>\n<em>0043 676 4244 637<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Le multicanal modifie les structures du commerce de d\u00e9tail - et cela concerne \u00e9galement l'emballage. En cons\u00e9quence, Pro Carton a demand\u00e9 \u00e0 l'Institut du commerce de d\u00e9tail de l'EHI de r\u00e9aliser l'\u00e9tude suivante.<\/p>","protected":false},"author":1,"featured_media":242124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[51],"class_list":["post-242123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The retail trade wants cartons - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/the-retail-trade-wants-cartons\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The retail trade wants cartons - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Multi-channel is changing retail structures \u2013 and this also affects packaging. 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