{"id":242121,"date":"2015-05-11T00:00:00","date_gmt":"2015-05-10T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/pharma-in-motion\/"},"modified":"2021-11-07T16:01:14","modified_gmt":"2021-11-07T16:01:14","slug":"pharma-in-motion","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/pharma-in-motion\/","title":{"rendered":"Pharma en mouvement"},"content":{"rendered":"

La demande de soins de sant\u00e9 est \u00e9norme et conna\u00eet une croissance rapide. N\u00e9anmoins, l'industrie pharmaceutique est confront\u00e9e \u00e0 des d\u00e9fis majeurs. David Swift, ancien responsable mondial de l'approvisionnement en emballages chez Novartis, s'est entretenu avec Pro Carton des \u00e9volutions actuelles et futures.<\/strong><\/p>\n

Le march\u00e9 pharmaceutique est en pleine croissance, mais il conna\u00eetra des changements importants au cours des prochaines ann\u00e9es. Cela est d\u00fb aux co\u00fbts \u00e9lev\u00e9s, \u00e0 l'expiration des brevets, \u00e0 la croissance du march\u00e9 des produits g\u00e9n\u00e9riques, \u00e0 une r\u00e9glementation excessive consid\u00e9rable ainsi qu'\u00e0 des mesures de contr\u00f4le des co\u00fbts dans les d\u00e9penses publiques. Que peut faire l'industrie pharmaceutique ?<\/p>\n

\"Outre les fusions et les acquisitions, d'autres moyens sont la r\u00e9duction des co\u00fbts, la concentration sur les march\u00e9s \u00e9mergents, la transition du mod\u00e8le du blockbuster vers des produits de niche et la modification du mod\u00e8le de distribution pharmaceutique. Certaines entreprises ont \u00e9galement d\u00e9localis\u00e9 des activit\u00e9s qui ne sont pas n\u00e9cessairement r\u00e9alis\u00e9es en Europe\", explique David Swift.<\/p>\n

La croissance en Europe est aliment\u00e9e par le vieillissement de la population. \"Les plus grands march\u00e9s de croissance sont la Chine et les \u00c9tats-Unis, et, fait int\u00e9ressant, l'Allemagne, suivis par le Br\u00e9sil et la Russie. Sur les march\u00e9s d\u00e9velopp\u00e9s, 71 % des revenus proviennent des m\u00e9dicaments sp\u00e9cialis\u00e9s. C'est important, car la mani\u00e8re dont ces m\u00e9dicaments sont conditionn\u00e9s et vendus est diff\u00e9rente. Les emballages vont donc changer eux aussi.\"<\/p>\n

Le changement le plus important dans la distribution est le mod\u00e8le de vente directe aux pharmacies que certaines soci\u00e9t\u00e9s pharmaceutiques emploient maintenant. \"Soit ils se passent compl\u00e8tement du grossiste, soit ils pr\u00e9f\u00e8rent un mod\u00e8le o\u00f9 ils n'utilisent qu'un ou deux grossistes. La relation entre le producteur de m\u00e9dicaments et les pharmaciens est donc beaucoup plus \u00e9troite.\"<\/p>\n

Des m\u00e9dicaments diff\u00e9rents vont vers des canaux diff\u00e9rents, il y a une segmentation. \"Certains vont directement \u00e0 la pharmacie, d'autres aux patients, d'autres encore aux h\u00f4pitaux, d'autres au grossiste - tout un tas de voies diff\u00e9rentes. Les grossistes s'int\u00e8grent aussi verticalement et montent et descendent la cha\u00eene de valeur.\"<\/p>\n

 <\/p>\n

Implications pour l'emballage pharmaceutique<\/h3>\n

\"En ce qui concerne les pipelines, l'accent est mis de plus en plus sur les domaines th\u00e9rapeutiques \u00e0 forte valeur ajout\u00e9e tels que l'oncologie, l'immunologie, les antiviraux et le syst\u00e8me nerveux central. En ce qui concerne les types de m\u00e9dicaments, les seringues pr\u00e9-remplies, les auto-injecteurs\/stylos et les dispositifs combin\u00e9s vont conna\u00eetre une croissance. Les produits biologiques continueront de d\u00e9passer la croissance globale des d\u00e9penses pharmaceutiques et devraient repr\u00e9senter 19-20 % de la valeur totale du march\u00e9 d'ici 2017.\"<\/p>\n

De l'avis de Pro Carton, cela laisse pr\u00e9sager un certain nombre de nouveaux d\u00e9veloppements en mati\u00e8re d'emballage :<\/p>\n

    \n
  1. Les emballages doivent devenir plus attrayants pour que les produits de marque restent commercialisables apr\u00e8s l'expiration du brevet. Ils doivent transmettre le message de la marque.<\/li>\n
  2. Le conditionnement doit cr\u00e9er des stimuli d'achat plus forts, car les m\u00e9decins et les patients joueront un r\u00f4le beaucoup plus important dans la d\u00e9cision d'achat qu'\u00e0 ce jour, et l'influence des grossistes diminue.<\/li>\n
  3. Cela vaut d'autant plus pour les produits qui doivent s'imposer sur un march\u00e9 de la sant\u00e9 plus vaste : leur emballage doit renforcer la fid\u00e9lit\u00e9 des clients sous tous les aspects et stimuler le r\u00e9achat du produit.<\/li>\n
  4. Les emballages refl\u00e9teront les produits de grande valeur et la valeur des nouveaux produits sp\u00e9ciaux, dont l'importance augmentera notamment en Europe.<\/li>\n
  5. Le conditionnement deviendra nettement plus complexe en raison des produits biologiques et des seringues, ainsi que des th\u00e9rapies avec diff\u00e9rents m\u00e9dicaments.<\/li>\n
  6. Les fabricants d'emballages doivent donc accorder une grande importance \u00e0 la commodit\u00e9 lorsque des emballages complexes r\u00e9pondent aux besoins d'une population vieillissante en Europe.<\/li>\n
  7. Les emballages deviendront certainement plus intelligents en termes d'informations et de liens vers l'Internet : cela fournira de nombreuses informations suppl\u00e9mentaires sur leur mode d'action et leur efficacit\u00e9.<\/li>\n<\/ol>\n

    Le march\u00e9 de l'emballage pharmaceutique s'est d\u00e9j\u00e0 distingu\u00e9 par des solutions exigeantes. Le d\u00e9veloppement dynamique du march\u00e9 offre d\u00e9sormais \u00e0 tous les partenaires de la cha\u00eene d'approvisionnement la possibilit\u00e9 mutuelle de d\u00e9velopper de nouveaux concepts cr\u00e9atifs.<\/p>","protected":false},"excerpt":{"rendered":"

    La demande de soins de sant\u00e9 est \u00e9norme et conna\u00eet une croissance rapide. N\u00e9anmoins, l'industrie pharmaceutique est confront\u00e9e \u00e0 des d\u00e9fis majeurs.<\/p>","protected":false},"author":1,"featured_media":242122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79],"tags":[45],"class_list":["post-242121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","tag-experts-it"],"yoast_head":"\nPharma in motion - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/pharma-in-motion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma in motion - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"There is a huge demand for health care, and it\u2019s growing rapidly. 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