{"id":242000,"date":"2013-08-22T00:00:00","date_gmt":"2013-08-21T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/pro-carton-ecma-award-2013\/"},"modified":"2021-11-07T16:27:56","modified_gmt":"2021-11-07T16:27:56","slug":"pro-carton-ecma-award-2013","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/pro-carton-ecma-award-2013\/","title":{"rendered":"Pro Carton\/ECMA Award 2013"},"content":{"rendered":"

\"information<\/p>\n\n\n\n\n\n\n
22 ao\u00fbt 2013 \/ www.procarton.com<\/a><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Pro Carton\/ECMA Award 2013 - les finalistes !<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Le 17. Pro Carton\/ECMA Award a \u00e9t\u00e9 un succ\u00e8s exceptionnel : L'int\u00e9r\u00eat pour les nouvelles id\u00e9es dans les domaines du carton et des cartonnages a augment\u00e9 de mani\u00e8re significative, comme l'indique le nombre croissant de candidatures : pr\u00e8s d'un tiers des entreprises ont particip\u00e9 pour la premi\u00e8re fois - nous n'avons jamais eu autant de nouveaux venus pour notre Award. Le 19 septembre, les laur\u00e9ats seront pr\u00e9sent\u00e9s lors du congr\u00e8s de l'ECMA \u00e0 Dubrovnik. Qui sont vos favoris ?<\/td>\nPour le t\u00e9l\u00e9chargement en qualit\u00e9 d'impression, veuillez cliquer sur la photo.<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
L'excellent travail du jury a largement contribu\u00e9 au succ\u00e8s du Award. Pour Pro Carton, il est important que tous les partenaires de la cha\u00eene logistique de l'emballage soient repr\u00e9sent\u00e9s au sein du jury : les candidatures doivent \u00eatre jug\u00e9es par des experts qui prennent des d\u00e9cisions durables dans la pratique.<\/p>\n

 <\/p>\n

Comme pr\u00e9c\u00e9demment, Satkar Gidda de SiebertHead a pr\u00e9sid\u00e9 le jury. Son point fort est le design, et il est habilement soutenu par des repr\u00e9sentants de grandes marques et un d\u00e9taillant de renom. Wilfried Duivenvoorden d'Unilever et Anne Harding de Marks & Spencer ont rejoint le jury pour la premi\u00e8re fois, tandis que Stan Akkermans de Mars en \u00e9tait \u00e0 sa deuxi\u00e8me participation. Et comme toujours, Peter Klein Sprokkelhorst a mis en perspective les subtilit\u00e9s techniques des candidatures.<\/p>\n

 <\/p>\n

Voici un aper\u00e7u des finalistes dans les huit cat\u00e9gories principales, parmi lesquelles seront d\u00e9sign\u00e9s les gagnants des cat\u00e9gories \"Carton of the Year\" et Awards \"Plus innovant\" et \"Durabilit\u00e9\". Des images et de br\u00e8ves informations sur tous les finalistes sont disponibles sur www.procartonecmaaward.com :<\/p>\n

 <\/p>\n

Beaut\u00e9 et cosm\u00e9tiques<\/strong>
\nUne beaut\u00e9 convaincante : Box Femme Fatale eau de parfum
\nLa beaut\u00e9 en quelques secondes : Endocare One Second
\nPlus de chiffre d'affaires : ampoule de promotion
\nUne impulsion puissante : Skin Experts par Judith Williams Cosmetics<\/a><\/p>\n

 <\/p>\n

Boissons<\/strong>
\nL'intelligence \u00e9motionnelle : Gin Bierc\u00e9e
\nUn exemple brillant : Emballage lumineux de \"Bombay Sapphire\".
\nDiamant scintillant : Bo\u00eete scintillante
\nSex Appeal : Sac de V\u00e9nus<\/a><\/p>\n

 <\/p>\n

Confiserie<\/strong>
\n\u00c0 savourer ensemble : ChocOl\u00e9
\nUne harmonie parfaite : Hofbauer Marc de Schlumberger Tr\u00fcffel
\nParfaitement arrondis : L'\u0153uf de P\u00e2ques de Manner
\nArtisanat raffin\u00e9 : Bo\u00eete \u00e0 noix
\nNoblesse naturelle : Bo\u00eete de chocolat durable
\nDark temptation : La s\u00e9rie Travel Trade<\/a><\/p>\n

 <\/p>\n

Pharma<\/span>
\nClart\u00e9 distingu\u00e9e : Basica\u00ae Intensiv-Kur
\nLa force avec le carton : Boost Buddy
\nForme et fonction : Duphafral
\nEconomique et \u00e0 l'\u00e9preuve des enfants : Nicorette Pandora Box<\/a><\/p>\n

 <\/p>\n

Pr\u00eat \u00e0 \u00eatre mis en rayon<\/span>
\nUn stimulus puissant : CODE VLM - Mascara Volumisant Allongeant
\nPhotos d'une exposition : Exposition d'\u00e9chantillons de Coverit<\/a><\/p>\n

 <\/p>\n

Alimentation<\/span>
\nUn emballage app\u00e9tissant : C\u00f4t\u00e9 Sushi
\nUn souvenir durable : Marenda Box
\nLe carton de f\u00eate : Emballage des biscuits adorables
\nSubtil et classique : Riz basmati Tilda Vintage 500 g<\/a><\/p>\n

 <\/p>\n

Non alimentaire<\/span><\/p>\n

Prise en main durable : Deltaclip International B.V.
\nNouvelle arme : Sealantgun
\nUne coupe parfaite : Sloggi Men Match
\nBlue stimulus : Totally Wicked Odyssey\u2122
\nPolissage puriste : Bo\u00eete cadeau Victorinox<\/a><\/p>\n

 <\/p>\n

March\u00e9 en volume<\/span>
\nLe moins est (beaucoup) plus : Pack \"Slim\" pour mouchoirs en papier Kleenex
\nS\u00e9ducteur astucieux : VIP de Playboy, pour lui, pour elle
\nDynamique vitale : Puma Sync 11 pour elle, pour lui
\nPouvoir de marketing : Sp\u00e9cial. Plateau \u00e0 capsules T<\/a><\/p>\n

 <\/p>\n

Cette ann\u00e9e, les nombreux concepts coh\u00e9rents pour les points de vente ont \u00e9t\u00e9 les plus impressionnants. Le pr\u00e9sident du jury, Satkar Gidda, a d\u00e9clar\u00e9 : \"Nous avons vu une r\u00e9flexion totalement int\u00e9gr\u00e9e, par exemple en transposant les caract\u00e9ristiques du produit sur l'emballage, qui sert parfaitement \u00e0 communiquer les valeurs et les qualit\u00e9s de la marque. Il s'agit d'une r\u00e9flexion qui va au-del\u00e0 du simple emballage d'un produit. C'est ce niveau de branding holistique qui montre vraiment ce que les cartons peuvent faire pour les marques.\"<\/p>\n

 <\/p>\n

Un programme complet de relations publiques et de marketing garantit qu'un grand nombre de m\u00e9dias europ\u00e9ens rendront compte des laur\u00e9ats et des finalistes. Le concept est d\u00e9ploy\u00e9 \u00e0 l'\u00e9chelle europ\u00e9enne, les outils sont \u00e0 la disposition de tous les laur\u00e9ats et finalistes pour soutenir leur propre marketing. L'emballage prim\u00e9 et les finalistes seront \u00e0 nouveau en tourn\u00e9e - dans le cadre d'un road show dans divers salons et \u00e9v\u00e9nements \u00e0 travers l'Europe. En 2014, ils seront pr\u00e9sent\u00e9s au salon Interpack.<\/p>\n

 <\/p>\n

Faites-nous part de vos coups de c\u0153ur : il suffit d'envoyer un e-mail \u00e0 mcewen@procarton.com<\/a>. Trois originaux de la \"Carton of the Year\" avec son contenu seront tir\u00e9s au sort parmi toutes les inscriptions correctes !<\/p>\n

 <\/p>\n

Les finalistes sont actuellement document\u00e9s sur le site web de Pro Carton\/ECMA Awards (www.procartonecmaaward.com<\/a>), et apr\u00e8s le 19 septembre, les laur\u00e9ats : avec de courtes vid\u00e9os et des discussions du jury sur les diff\u00e9rentes cat\u00e9gories, avec des photos pr\u00eates \u00e0 \u00eatre imprim\u00e9es, des commentaires du jury et des exemples de r\u00e9ussite.<\/p>\n<\/td>\n

\n\n\n\n\n
\"Beaut\u00e9<\/a><\/td>\n<\/tr>\n
Beaut\u00e9<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Beaut\u00e9<\/a><\/td>\n<\/tr>\n
Beaut\u00e9<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Boissons<\/a><\/td>\n<\/tr>\n
Boissons<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Confiserie<\/a><\/td>\n<\/tr>\n
Confiserie<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Confiserie<\/a><\/td>\n<\/tr>\n
Confiserie<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Nourriture<\/a><\/td>\n<\/tr>\n
Alimentation<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Non<\/a><\/td>\n<\/tr>\n
Non alimentaire<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Non-Food<\/a><\/td>\n<\/tr>\n
Non alimentaire<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Pharma<\/a><\/td>\n<\/tr>\n
Pharma<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Pr\u00eat<\/a><\/td>\n<\/tr>\n
Pr\u00eat \u00e0 \u00eatre mis en rayon<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"March\u00e9s<\/a><\/td>\n<\/tr>\n
March\u00e9s de volume<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

 <\/td>\n

\n\n\n\n\n
\"Beaut\u00e9<\/a><\/td>\n<\/tr>\n
Beaut\u00e9<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Boissons<\/a><\/td>\n<\/tr>\n
Beaut\u00e9<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Boissons<\/a><\/td>\n<\/tr>\n
Boissons<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Confiserie<\/a><\/td>\n<\/tr>\n
Confiserie<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Confiserie<\/a><\/td>\n<\/tr>\n
Confiserie<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Alimentation<\/a><\/td>\n<\/tr>\n
Alimentation<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Non-alimentaire<\/a><\/td>\n<\/tr>\n
Non alimentaire<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Non<\/a><\/td>\n<\/tr>\n
Non alimentaire<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Pharma<\/a><\/td>\n<\/tr>\n
Pharma<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Pr\u00eat<\/a><\/td>\n<\/tr>\n
Pr\u00eat \u00e0 \u00eatre mis en rayon<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"March\u00e9s<\/a><\/td>\n<\/tr>\n
March\u00e9s de volume<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/td>\n

\n\n\n\n\n
\"Beaut\u00e9<\/a><\/td>\n<\/tr>\n
Beaut\u00e9<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Boissons<\/a><\/td>\n<\/tr>\n
Boissons<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Confiserie<\/a><\/td>\n<\/tr>\n
Confiserie<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Confiserie<\/a><\/td>\n<\/tr>\n
Confiserie<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Nourriture<\/a><\/td>\n<\/tr>\n
Alimentation<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Aliments<\/a><\/td>\n<\/tr>\n
Alimentation<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Non<\/a><\/td>\n<\/tr>\n
Non alimentaire<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Pharma<\/a><\/td>\n<\/tr>\n
Pharmacie : Basica\u00ae.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"Pharma<\/a><\/td>\n<\/tr>\n
Pharma<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n
\"March\u00e9s<\/a><\/td>\n<\/tr>\n
March\u00e9s de volume<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n\n\n\n\n
\"March\u00e9s<\/a><\/td>\n<\/tr>\n
March\u00e9s de volume<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/td>\n<\/tr>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Suzanne McEwen +43 1 218 6918 mcewen@procarton.com<\/a><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Pro Carton est l'association europ\u00e9enne des fabricants de cartonnages et carton. Son objectif principal est de promouvoir l'utilisation de cartonnages aupr\u00e8s des propri\u00e9taires de marques, du commerce, des designers, des m\u00e9dias et des politiciens en tant que support d'emballage \u00e9conomiquement et \u00e9cologiquement \u00e9quilibr\u00e9.<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"

Le 17. Pro Carton\/ECMA Award a \u00e9t\u00e9 un succ\u00e8s exceptionnel : L'int\u00e9r\u00eat pour les nouvelles id\u00e9es dans les domaines du carton et des cartonnages a augment\u00e9 de mani\u00e8re significative, comme l'indique le nombre croissant de candidatures : pr\u00e8s d'un tiers des entreprises ont particip\u00e9 pour la premi\u00e8re fois - nous n'avons jamais eu autant de nouveaux venus pour notre Award. Le 19 septembre, les laur\u00e9ats seront pr\u00e9sent\u00e9s lors du congr\u00e8s de l'ECMA \u00e0 Dubrovnik. Qui sont vos favoris ?<\/p>","protected":false},"author":1,"featured_media":242034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-242000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards"],"yoast_head":"\nPro Carton\/ECMA Award 2013 - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/pro-carton-ecma-award-2013\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro Carton\/ECMA Award 2013 - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"The 17. Pro Carton\/ECMA Award has been an outstanding success: The interest in new ideas in the fields of cartonboard and cartons has increased significantly, as indicated by the growing number of entries: nearly a third of companies have participated for the first time \u2013 we have never had that many newcomers for our Award. On 19 September, the award winners will be presented at the ECMA Congress in Dubrovnik. 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