{"id":241863,"date":"2010-08-29T00:00:00","date_gmt":"2010-08-29T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/the-customer-as-driving-force\/"},"modified":"2021-11-07T16:31:59","modified_gmt":"2021-11-07T16:31:59","slug":"the-customer-as-driving-force","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/the-customer-as-driving-force\/","title":{"rendered":"Le client comme force motrice"},"content":{"rendered":"<p>Entretien avec Virginia R. McLain, directrice g\u00e9n\u00e9rale pour l'Europe, sur la situation actuelle de MeadWestvaco, l'\u00e9conomie mondiale en g\u00e9n\u00e9ral et l'industrie de l'emballage en particulier. Son r\u00e9sum\u00e9 : \"Le d\u00e9fi important est la capacit\u00e9 de d\u00e9finir l'innovation \u00e0 travers le prisme de son client. Pour \u00eatre comp\u00e9titif dans l'environnement actuel, il faut rester flexible et disposer de ressources \u00e9tendues et approfondies.\"<br \/>\n<a href=\"\/files\/file_manager\/press_0810\/p_0810_mcl_e.htm \" target=\"_blank\" rel=\"noopener\">Plus ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Entretien avec Virginia R. McLain, directrice g\u00e9n\u00e9rale pour l'Europe, sur la situation actuelle de MeadWestvaco, l'\u00e9conomie mondiale en g\u00e9n\u00e9ral et l'industrie de l'emballage en particulier. Son r\u00e9sum\u00e9 : \"Le d\u00e9fi important est la capacit\u00e9 de d\u00e9finir l'innovation \u00e0 travers le prisme de son client. Pour \u00eatre comp\u00e9titif dans l'environnement actuel, il faut rester flexible et disposer de ressources \u00e9tendues et approfondies.\"<br \/><a href='\/files\/file_manager\/press_0810\/p_0810_mcl_e.htm ' target='_blank' rel=\"noopener\">Plus ...<\/a><\/p>","protected":false},"author":1,"featured_media":241864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79],"tags":[45],"class_list":["post-241863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The customer as driving force - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/the-customer-as-driving-force\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The customer as driving force - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Interview with Virginia R. McLain, Managing Director Europe, on the current status at MeadWestvaco, global economics in general and the packaging industry in specific. Her summary: \u201cThe important challenge is the ability to define Innovation through the lens of one\u2019s customer. 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