{"id":241844,"date":"2010-11-29T00:00:00","date_gmt":"2010-11-29T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/packaging-and-the-media-mix\/"},"modified":"2021-11-07T16:16:43","modified_gmt":"2021-11-07T16:16:43","slug":"packaging-and-the-media-mix","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/packaging-and-the-media-mix\/","title":{"rendered":"L'emballage et le mix m\u00e9dia"},"content":{"rendered":"<p>Le paysage m\u00e9diatique a consid\u00e9rablement chang\u00e9, tout comme le r\u00f4le des consultants en m\u00e9dias. Il ne s'agit plus seulement de placer des publicit\u00e9s. Dans un monde apparemment sans fin de m\u00e9dias classiques et nouveaux, le consultant en m\u00e9dias devient un partenaire indispensable qui d\u00e9cide de la pond\u00e9ration et de l'utilisation des diff\u00e9rents canaux de communication. Et l'un de ces canaux est l'emballage, sauf que tout le monde n'en est pas encore conscient.<\/p>\n<p><a href='\/files\/file_manager\/press_1110\/p_1110_med_e.html ' target='_blank' rel=\"noopener\">Plus ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Le paysage m\u00e9diatique a consid\u00e9rablement chang\u00e9, tout comme le r\u00f4le des consultants en m\u00e9dias. Il ne s'agit plus seulement de placer des publicit\u00e9s. Dans un monde apparemment sans fin de m\u00e9dias classiques et nouveaux, le consultant en m\u00e9dias devient un partenaire indispensable qui d\u00e9cide de la pond\u00e9ration et de l'utilisation des diff\u00e9rents canaux de communication. Et l'un de ces canaux est l'emballage, sauf que tout le monde n'en est pas encore conscient.<\/p>\n<p><a href='\/files\/file_manager\/press_1110\/p_1110_med_e.html ' target='_blank' rel=\"noopener\">Plus ...<\/a><\/p>","protected":false},"author":1,"featured_media":241845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[45],"class_list":["post-241844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging and the Media Mix - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/packaging-and-the-media-mix\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging and the Media Mix - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"The media landscape has changed considerably \u2013 as has the role of media consultants. It is no longer just a case of placing advertisements. In a seemingly endless world of classical and new media, the media consultant advances to become an indispensable partner who decides on weighting and use of the different communication channels. 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