Plus ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"Lors de la journ\u00e9e d'information de l'ECR (\"Efficient Consumer Response\") le 11. Matthias Karmasin, de l'universit\u00e9 Alpen Adria de Klagenfurt, a r\u00e9sum\u00e9 l'\u00e9volution de la communication par un triple constat : les nouveaux m\u00e9dias changent le monde, la nouvelle communication change la consommation et la nouvelle consommation exige un changement de marketing. Et l'emballage est lui aussi soumis \u00e0 de nouvelles t\u00e2ches, qui peuvent \u00eatre mat\u00e9rialis\u00e9es au mieux par l'utilisation du carton.<\/p>\n
Plus ...<\/a><\/p>","protected":false},"author":1,"featured_media":241841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[45],"class_list":["post-241840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-experts-it"],"yoast_head":"\nIntegrity amid an ocean of information - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/integrity-amid-an-ocean-of-information\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integrity amid an ocean of information - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"At the info day of the ECR (\u201eEfficient Consumer Response\u201c) on 11. 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