{"id":241774,"date":"2012-01-30T00:00:00","date_gmt":"2012-01-30T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/scenario-2012\/"},"modified":"2021-11-07T16:12:00","modified_gmt":"2021-11-07T16:12:00","slug":"scenario-2012","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/scenario-2012\/","title":{"rendered":"Sc\u00e9nario 2012"},"content":{"rendered":"<p>Une m\u00e9gatendance a domin\u00e9 cette d\u00e9cennie : la num\u00e9risation des communications marketing. \u00c0 l'heure actuelle, de nombreuses applications sont encore autonomes, mais elles pourraient bien \u00eatre reli\u00e9es entre elles \u00e0 l'avenir. Outre la num\u00e9risation, les deux autres grandes tendances de 2012 seront : les remises et la durabilit\u00e9. Sc\u00e9nario 2012 pour l'industrie de l'emballage, \u00e9tabli par Pro Carton.<\/p>\n<p><a href='\/files\/file_manager\/press_0112\/p_0112_scn_e.html' target='_blank' rel=\"noopener\">Plus ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Une m\u00e9gatendance a domin\u00e9 cette d\u00e9cennie : la num\u00e9risation des communications marketing. \u00c0 l'heure actuelle, de nombreuses applications sont encore autonomes, mais elles pourraient bien \u00eatre reli\u00e9es entre elles \u00e0 l'avenir. Outre la num\u00e9risation, les deux autres grandes tendances de 2012 seront : les remises et la durabilit\u00e9. Sc\u00e9nario 2012 pour l'industrie de l'emballage, \u00e9tabli par Pro Carton.<\/p>\n<p><a href='\/files\/file_manager\/press_0112\/p_0112_scn_e.html' target='_blank' rel=\"noopener\">Plus ...<\/a><\/p>","protected":false},"author":1,"featured_media":241775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[45],"class_list":["post-241774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scenario 2012 - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/scenario-2012\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scenario 2012 - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"One megatrend has dominated this decade: the digitalisation of marketing communications. At present many of the applications are still stand-alone, but they may well be linked in future. In addition to digitalisation, the other two major trends in 2012 will be: discounts and sustainability. 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