{"id":241756,"date":"2012-04-27T00:00:00","date_gmt":"2012-04-26T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/packaging-a-medium-in-the-digital-age\/"},"modified":"2021-11-07T16:10:32","modified_gmt":"2021-11-07T16:10:32","slug":"packaging-a-medium-in-the-digital-age","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/packaging-a-medium-in-the-digital-age\/","title":{"rendered":"L'emballage : un m\u00e9dia \u00e0 l'\u00e8re num\u00e9rique"},"content":{"rendered":"<p>Le 9e Pro Carton Congress a fait le plein de nouvelles connaissances : l'emballage gagne encore en importance \u00e0 l'\u00e8re du num\u00e9rique. Les clients veulent voir l'emballage - m\u00eame s'ils ach\u00e8tent par Internet - et le sentir ! Et presque tous ceux qui poss\u00e8dent un smartphone veulent scanner les informations sur le produit. L'offre derri\u00e8re le scan varie, selon le secteur d'activit\u00e9 et le produit. Mais une bonne campagne peut augmenter les ventes de mani\u00e8re significative.<\/p>\n<p><a href='\/files\/file_manager\/press_0412\/p_0412_co_e.htm' target='_blank' rel=\"noopener\">Plus ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Le 9e Pro Carton Congress a fait le plein de nouvelles connaissances : l'emballage gagne encore en importance \u00e0 l'\u00e8re du num\u00e9rique. Les clients veulent voir l'emballage - m\u00eame s'ils ach\u00e8tent par Internet - et le sentir ! Et presque tous ceux qui poss\u00e8dent un smartphone veulent scanner les informations sur le produit. L'offre derri\u00e8re le scan varie, selon le secteur d'activit\u00e9 et le produit. Mais une bonne campagne peut augmenter les ventes de mani\u00e8re significative.<\/p>\n<p><a href='\/files\/file_manager\/press_0412\/p_0412_co_e.htm' target='_blank' rel=\"noopener\">Plus ...<\/a><\/p>","protected":false},"author":1,"featured_media":241757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[37],"class_list":["post-241756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-events-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging: a medium in the digital age - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/packaging-a-medium-in-the-digital-age\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging: a medium in the digital age - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"The 9. Pro Carton Congress presented a fill of new knowledge: packaging is gaining even more importance in the digital age. Customers want to see the packaging \u2013 even if they buy via the Internet \u2013 and feel it! And nearly everyone with a smartphone wants to scan information on the product. The offer behind the scanned varies, depending on the business sector and the product. 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