Plus ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"Une \u00e9tude r\u00e9cemment achev\u00e9e, intitul\u00e9e \"L'emballage : un m\u00e9dia au pouvoir consid\u00e9rable\", compare l'efficacit\u00e9 et la port\u00e9e de 23 canaux de communication. L'\u00e9tude a \u00e9t\u00e9 command\u00e9e par Pro Carton et FFI et r\u00e9alis\u00e9e par Pointlogic International Media Consultants. Pour la premi\u00e8re fois, les chiffres sont r\u00e9els : les cartons ne sont pas seulement un emballage, mais un instrument de marketing \u00e0 part enti\u00e8re et un canal publicitaire au m\u00eame titre que la t\u00e9l\u00e9vision, la presse \u00e9crite ou l'Internet.<\/p>\n
Plus ...<\/a><\/p>","protected":false},"author":1,"featured_media":241747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[51],"class_list":["post-241746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-studies"],"yoast_head":"\nPackaging: a medium with considerable power - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/packaging-a-medium-with-considerable-power\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging: a medium with considerable power - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"A recently completed study "Packaging: a medium with considerable power" compares the efficacy and reach of 23 communication channels. 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