{"id":241744,"date":"2012-08-29T00:00:00","date_gmt":"2012-08-28T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/digital-is-out\/"},"modified":"2021-11-07T16:09:49","modified_gmt":"2021-11-07T16:09:49","slug":"digital-is-out","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/digital-is-out\/","title":{"rendered":"Le num\u00e9rique est sorti ? !"},"content":{"rendered":"<p>Quiconque utilise le mot \"num\u00e9rique\" aujourd'hui pourrait \u00eatre consid\u00e9r\u00e9 comme une personne d'hier. Le num\u00e9rique est devenu la norme. Le num\u00e9rique est la \"nouvelle normalit\u00e9\", comme le dit Peter Hinssen dans son nouveau livre \"The New Normal\". Et cela a des cons\u00e9quences consid\u00e9rables sur l'ensemble de notre syst\u00e8me commercial. Roland Rex, pr\u00e9sident de Pro Carton, remarque : \"L'emballage assume de nouvelles t\u00e2ches dans le dialogue avec les consommateurs. Gr\u00e2ce aux diff\u00e9rents m\u00e9canismes de r\u00e9ponse, l'emballage passe d'un simple support d'information \u00e0 un support de dialogue, tant sur le point de vente qu'\u00e0 la maison.\"<\/p>\n<p><a href='https:\/\/www.procarton.com\/files\/file_manager\/press_0812\/p_0812_nn_e.html' target='_blank' rel=\"noopener\">Plus ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Quiconque utilise le mot \"num\u00e9rique\" aujourd'hui pourrait \u00eatre consid\u00e9r\u00e9 comme une personne d'hier. Le num\u00e9rique est devenu la norme. Le num\u00e9rique est la \"nouvelle normalit\u00e9\", comme le dit Peter Hinssen dans son nouveau livre \"The New Normal\". Et cela a des cons\u00e9quences consid\u00e9rables sur l'ensemble de notre syst\u00e8me commercial. Roland Rex, pr\u00e9sident de Pro Carton, remarque : \"L'emballage assume de nouvelles t\u00e2ches dans le dialogue avec les consommateurs. Gr\u00e2ce aux diff\u00e9rents m\u00e9canismes de r\u00e9ponse, l'emballage passe d'un simple support d'information \u00e0 un support de dialogue, tant sur le point de vente qu'\u00e0 la maison.\"<\/p>\n<p><a href='https:\/\/www.procarton.com\/files\/file_manager\/press_0812\/p_0812_nn_e.html' target='_blank' rel=\"noopener\">Plus ...<\/a><\/p>","protected":false},"author":1,"featured_media":241745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[51],"class_list":["post-241744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital is out?! - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/digital-is-out\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital is out?! - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Anyone using the word &quot;digital&quot; today could be regarded as being a yesterday person. Digital has become normality. Digital is the &quot;New Normality&quot; which is what Peter Hinssen tells us in his new book &quot;The New Normal&quot;. And this has far-reaching consequences for our entire business system. Roland Rex, President of Pro Carton, remarks: &quot;Packaging is taking on new tasks in the dialogue with consumers. Using the various response mechanisms packaging is changing from a pure information to a dialogue medium, both at the point-of-sale and at home.&quot;More ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/fr\/digital-is-out\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-28T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-07T16:09:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/nn_m.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/digital-is-out\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/digital-is-out\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"Digital is out?!\",\"datePublished\":\"2012-08-28T23:00:00+00:00\",\"dateModified\":\"2021-11-07T16:09:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/digital-is-out\\\/\"},\"wordCount\":92,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/digital-is-out\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/nn_m.jpg\",\"keywords\":[\"Studies\"],\"articleSection\":[\"Marketing Trends\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/digital-is-out\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/digital-is-out\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/digital-is-out\\\/\",\"name\":\"Digital is out?! 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