Plus ...<\/a><\/p>","protected":false},"excerpt":{"rendered":"\"L'emballage doit agir comme un spot publicitaire en rayon, on parle donc de Packvertising. 80 pour cent des produits dans les supermarch\u00e9s ne sont pas soutenus par la t\u00e9l\u00e9vision, les affiches ou les publicit\u00e9s en termes de communication. C'est l\u00e0 que l'emballage doit fournir les r\u00e9compenses pertinentes et distinctives\", explique le Dr Christian Scheier, directeur g\u00e9n\u00e9ral de decode Marketingberatung. Pro Carton l'a interview\u00e9.<\/p>\n
Plus ...<\/a><\/p>","protected":false},"author":1,"featured_media":241737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[45],"class_list":["post-241736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-experts-it"],"yoast_head":"\nStrategic packaging with Packvertising - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/strategic-packaging-with-packvertising\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategic packaging with Packvertising - Pro Carton\" \/>\n<meta property=\"og:description\" content=\""Packaging needs to act as an advertising spot on the shelf, we therefore speak of Packvertising. 80 per cent of products in supermarkets are not supported by TV, posters or ads in terms of communication. This is where packaging has to provide the relevant and distinguishing rewards", says Dr. Christian Scheier, Managing Director, decode Marketingberatung. Pro Carton interviewed him.More ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/fr\/strategic-packaging-with-packvertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-30T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-07T16:09:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/042aj_m1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"201\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"esterling@admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"esterling@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/strategic-packaging-with-packvertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/strategic-packaging-with-packvertising\\\/\"},\"author\":{\"name\":\"esterling@admin\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\"},\"headline\":\"Strategic packaging with Packvertising\",\"datePublished\":\"2012-10-30T00:00:00+00:00\",\"dateModified\":\"2021-11-07T16:09:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/strategic-packaging-with-packvertising\\\/\"},\"wordCount\":63,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/strategic-packaging-with-packvertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/042aj_m1.jpg\",\"keywords\":[\"Experts\"],\"articleSection\":[\"Awards\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/strategic-packaging-with-packvertising\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/strategic-packaging-with-packvertising\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/strategic-packaging-with-packvertising\\\/\",\"name\":\"Strategic packaging with Packvertising - Pro Carton\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/strategic-packaging-with-packvertising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/strategic-packaging-with-packvertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/042aj_m1.jpg\",\"datePublished\":\"2012-10-30T00:00:00+00:00\",\"dateModified\":\"2021-11-07T16:09:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/strategic-packaging-with-packvertising\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/es\\\/strategic-packaging-with-packvertising\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/strategic-packaging-with-packvertising\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/042aj_m1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/042aj_m1.jpg\",\"width\":201,\"height\":200},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/strategic-packaging-with-packvertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.procarton.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Strategic packaging with Packvertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"name\":\"Pro Carton\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\",\"name\":\"ProCarton\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"width\":422,\"height\":519,\"caption\":\"ProCarton\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/procartondesignaward\\\/\",\"https:\\\/\\\/x.com\\\/pro_carton\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/872a075145d2c38578ff4eed7d481251\",\"name\":\"esterling@admin\",\"sameAs\":[\"https:\\\/\\\/www.procarton.com\"],\"url\":\"https:\\\/\\\/www.procarton.com\\\/fr\\\/author\\\/esterlingadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Emballage strat\u00e9gique avec Packvertising - Pro Carton","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.procarton.com\/fr\/strategic-packaging-with-packvertising\/","og_locale":"fr_FR","og_type":"article","og_title":"Strategic packaging with Packvertising - Pro Carton","og_description":"\"Packaging needs to act as an advertising spot on the shelf, we therefore speak of Packvertising. 80 per cent of products in supermarkets are not supported by TV, posters or ads in terms of communication. This is where packaging has to provide the relevant and distinguishing rewards\", says Dr. Christian Scheier, Managing Director, decode Marketingberatung. Pro Carton interviewed him.More ...","og_url":"https:\/\/www.procarton.com\/fr\/strategic-packaging-with-packvertising\/","og_site_name":"Pro Carton","article_publisher":"https:\/\/www.facebook.com\/procartondesignaward\/","article_published_time":"2012-10-30T00:00:00+00:00","article_modified_time":"2021-11-07T16:09:18+00:00","og_image":[{"width":201,"height":200,"url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/042aj_m1.jpg","type":"image\/jpeg"}],"author":"esterling@admin","twitter_card":"summary_large_image","twitter_creator":"@pro_carton","twitter_site":"@pro_carton","twitter_misc":{"\u00c9crit par":"esterling@admin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.procarton.com\/es\/strategic-packaging-with-packvertising\/#article","isPartOf":{"@id":"https:\/\/www.procarton.com\/es\/strategic-packaging-with-packvertising\/"},"author":{"name":"esterling@admin","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/872a075145d2c38578ff4eed7d481251"},"headline":"Strategic packaging with Packvertising","datePublished":"2012-10-30T00:00:00+00:00","dateModified":"2021-11-07T16:09:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.procarton.com\/es\/strategic-packaging-with-packvertising\/"},"wordCount":63,"commentCount":0,"publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"image":{"@id":"https:\/\/www.procarton.com\/es\/strategic-packaging-with-packvertising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/042aj_m1.jpg","keywords":["Experts"],"articleSection":["Awards"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.procarton.com\/es\/strategic-packaging-with-packvertising\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.procarton.com\/es\/strategic-packaging-with-packvertising\/","url":"https:\/\/www.procarton.com\/es\/strategic-packaging-with-packvertising\/","name":"Emballage strat\u00e9gique avec Packvertising - Pro Carton","isPartOf":{"@id":"https:\/\/www.procarton.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.procarton.com\/es\/strategic-packaging-with-packvertising\/#primaryimage"},"image":{"@id":"https:\/\/www.procarton.com\/es\/strategic-packaging-with-packvertising\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/042aj_m1.jpg","datePublished":"2012-10-30T00:00:00+00:00","dateModified":"2021-11-07T16:09:18+00:00","breadcrumb":{"@id":"https:\/\/www.procarton.com\/es\/strategic-packaging-with-packvertising\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.procarton.com\/es\/strategic-packaging-with-packvertising\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.procarton.com\/es\/strategic-packaging-with-packvertising\/#primaryimage","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/042aj_m1.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/042aj_m1.jpg","width":201,"height":200},{"@type":"BreadcrumbList","@id":"https:\/\/www.procarton.com\/es\/strategic-packaging-with-packvertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.procarton.com\/"},{"@type":"ListItem","position":2,"name":"Strategic packaging with Packvertising"}]},{"@type":"WebSite","@id":"https:\/\/www.procarton.com\/es\/#website","url":"https:\/\/www.procarton.com\/es\/","name":"Pro Carton","description":"","publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.procarton.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.procarton.com\/es\/#organization","name":"ProCarton","url":"https:\/\/www.procarton.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","width":422,"height":519,"caption":"ProCarton"},"image":{"@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/procartondesignaward\/","https:\/\/x.com\/pro_carton"]},{"@type":"Person","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/872a075145d2c38578ff4eed7d481251","name":"esterling@admin","sameAs":["https:\/\/www.procarton.com"],"url":"https:\/\/www.procarton.com\/fr\/author\/esterlingadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/posts\/241736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/comments?post=241736"}],"version-history":[{"count":1,"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/posts\/241736\/revisions"}],"predecessor-version":[{"id":266217,"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/posts\/241736\/revisions\/266217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/media\/241737"}],"wp:attachment":[{"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/media?parent=241736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/categories?post=241736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.procarton.com\/fr\/wp-json\/wp\/v2\/tags?post=241736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}