{"id":241625,"date":"2014-07-21T00:00:00","date_gmt":"2014-07-20T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/global-food-trends\/"},"modified":"2021-11-07T16:03:30","modified_gmt":"2021-11-07T16:03:30","slug":"global-food-trends","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/fr\/global-food-trends\/","title":{"rendered":"Tendances alimentaires mondiales"},"content":{"rendered":"

Dans le cadre d'un tour du monde \"World Tour by SIAL\" du salon fran\u00e7ais de l'alimentation SIAL, 28 m\u00e9dias du monde entier ont d\u00e9termin\u00e9 trois tendances alimentaires dans leurs r\u00e9gions. A partir de celles-ci, l'expert fran\u00e7ais de la distribution, Olivier Dauvers, a distill\u00e9 huit tendances mondiales d'innovation dans le secteur alimentaire. Pro Carton a le privil\u00e8ge de les pr\u00e9senter ici.<\/strong><\/p>\n

Le commerce de d\u00e9tail se d\u00e9veloppe \u00e0 un rythme effr\u00e9n\u00e9. Le syst\u00e8me Click & Collect, qui consiste \u00e0 commander sur Internet et \u00e0 venir chercher les produits \u00e0 un endroit pr\u00e9d\u00e9termin\u00e9, se d\u00e9veloppe rapidement au Royaume-Uni et en France et est test\u00e9 dans le monde entier. Les supermarch\u00e9s sont \u00e0 la recherche de lignes de produits pour attirer les clients dans leurs locaux. Les fournisseurs de services logistiques tels qu'\"Amazon Fresh\" font monter la pression. La guerre des prix est extr\u00eame car les clients peuvent comparer les prix sur place via leurs smartphones.<\/p>\n

C'est un jeu qui ne peut \u00eatre gagn\u00e9 que par ceux qui offrent une valeur ajout\u00e9e. Il n'est donc pas surprenant que le secteur alimentaire mondial soit \u00e0 la recherche de nouvelles opportunit\u00e9s cr\u00e9atives offrant des avantages concurrentiels. Malgr\u00e9 toutes les diff\u00e9rences locales et les pond\u00e9rations diff\u00e9rentes, huit tendances mondiales semblent se d\u00e9gager. Certaines sont de \"vieilles connaissances\", comme Convenience, Health, Premium, d'autres sont relativement jeunes, comme Magical Ingredients, Home Cooking ou Easy Way to Exotism.<\/p>\n

Tendance 1 : la commodit\u00e9<\/strong>
\nNous avons de moins en moins de temps pour nos repas, et pourtant nos exigences ne cessent d'augmenter. C'est l\u00e0 que les fabricants pourraient marquer des points : ils augmentent la valeur de leurs produits en rendant la pr\u00e9paration plus pratique, ce qui permet de gagner du temps.<\/p>\n

Tendance 2 : Sant\u00e9 et nutrition<\/strong>
\nCette tendance r\u00e9pond aux inqui\u00e9tudes de nombreux consommateurs quant \u00e0 la qualit\u00e9 de leurs aliments. \u00c0 cela s'ajoute le d\u00e9sir d'\u00eatre mince, en bonne sant\u00e9 et jeune.<\/p>\n

Tendance 3 : Made Local<\/strong>
\nLes consommateurs l'ont appris : ce qui est produit dans la r\u00e9gion est plus frais et donc plus sain, cela consomme \u00e9galement moins de ressources et favorise la cha\u00eene de valeur locale.<\/p>\n

Tendance 4 : Ingr\u00e9dients magiques<\/strong>
\nLes additifs aux propri\u00e9t\u00e9s \"magiques\" se multiplient : de l'huile d'olive qui permet d'atteindre la vieillesse, en passant par les additifs \"Low carb\" et les vitamines ou prot\u00e9ines qui favorisent la r\u00e9sistance et l'endurance, jusqu'\u00e0 la substitution de substances mal tol\u00e9r\u00e9es, comme le lactate ou le gluten.<\/p>\n

Tendance 5 : Premium<\/strong>
\nSur des march\u00e9s satur\u00e9s, il y a un d\u00e9sir pour ce petit quelque chose en plus, ce petit luxe \u00e0 s'offrir, m\u00eame s'il est un peu moins raisonnable pour une fois, et qu'il est \u00e9galement abordable pour les petites bourses.<\/p>\n

Tendance 6 : cuisiner \u00e0 la maison<\/strong>
\nCuisiner \u00e0 la maison n'est pas n\u00e9cessairement moins cher, mais les gens veulent savoir exactement ce qu'ils mangent. Il est \u00e9galement plut\u00f4t chic d'imiter le cuisinier vedette de la t\u00e9l\u00e9vision et d'impressionner les autres.<\/p>\n

Tendance 7 : l'exotisme en toute simplicit\u00e9<\/strong>
\nNotre recherche permanente de nouveaut\u00e9s nous am\u00e8ne \u00e0 exp\u00e9rimenter diff\u00e9rentes choses, mais nous nous heurtons vite \u00e0 des limites car les ingr\u00e9dients pour des plats inhabituels ne sont pas toujours faciles \u00e0 trouver. Les m\u00e9langes d'\u00e9pices et les plats cuisin\u00e9s pr\u00eats \u00e0 l'emploi font entrer le go\u00fbt du monde dans nos salons.<\/p>\n

Tendance 8 : Dimensionnement<\/strong>
\nL'exp\u00e9rimentation de la taille des plats est actuellement en vogue : petits paquets pour les m\u00e9nages individuels, portions parfaites pour manger au bureau, sur le banc du parc, dans la salle d'attente, mais aussi grands paquets pour les consommateurs soucieux des co\u00fbts.<\/p>\n

Qu'est-ce que cela signifie pour l'emballage ?<\/strong>
\nL'emballage est d\u00e9terminant pour le succ\u00e8s des nouvelles tendances et des produits correspondants. Les cartons offrent d\u00e9j\u00e0 une grande vari\u00e9t\u00e9 d'options. \"Cela s'applique aux domaines fonctionnels tels que ToGo, rescellage, portionnement, cong\u00e9lation, cuisson au four \u00e0 micro-ondes, etc., et cela s'applique aux diff\u00e9rentes tailles d'emballage, des grands paquets pour une logistique facile aux petits volumes pour les m\u00e9nages individuels\", d\u00e9clare Roland Rex, pr\u00e9sident de Pro Carton.<\/p>\n

\"En outre, chaque innovation est li\u00e9e \u00e0 un plus d'information, un service qui peut \u00eatre mis en \u0153uvre au mieux par l'emballage carton. Une grande \u00e9tude de Pro Carton a montr\u00e9 que l'emballage est devenu le support d'information et de communication le plus important pour de plus en plus de produits. Aujourd'hui, les produits doivent plus souvent se vendre sans le point de vente classique - c'est pourquoi il est encore plus important de mettre parfaitement en valeur l'emballage sur Internet pour soutenir le \"Moment de V\u00e9rit\u00e9\" dans les foyers.\"<\/p>","protected":false},"excerpt":{"rendered":"

Dans le cadre d'un tour du monde \"World Tour by SIAL\" du salon fran\u00e7ais de l'alimentation SIAL, 28 m\u00e9dias du monde entier ont d\u00e9termin\u00e9 trois tendances alimentaires dans leurs r\u00e9gions. A partir de celles-ci, l'expert fran\u00e7ais de la distribution, Olivier Dauvers, a distill\u00e9 huit tendances mondiales d'innovation dans le secteur alimentaire. Pro Carton a le privil\u00e8ge de les pr\u00e9senter ici.<\/p>","protected":false},"author":1,"featured_media":241626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[45],"class_list":["post-241625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-trends","tag-experts-it"],"yoast_head":"\nGlobal Food Trends - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/global-food-trends\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Food Trends - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"As part of a world tour "World Tour by SIAL\u201c by the French Food Fair SIAL, 28 media from across the globe have determined three food trends in their regions. 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