{"id":266993,"date":"2021-11-11T09:56:53","date_gmt":"2021-11-11T09:56:53","guid":{"rendered":"https:\/\/www.procarton.com\/?page_id=266993"},"modified":"2025-03-07T20:15:35","modified_gmt":"2025-03-07T20:15:35","slug":"strategy","status":"publish","type":"page","link":"https:\/\/www.procarton.com\/fr\/members\/marketing-communications\/strategy\/","title":{"rendered":"Strat\u00e9gie"},"content":{"rendered":"<div class=\"av-animated-generic top-to-bottom flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_three_fourth  avia-builder-el-first\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<h3>Pro Carton est l'association europ\u00e9enne des fabricants de carton et de cartonnages.<\/h3>\n<p>Nous sommes soutenus par les fournisseurs des industries respectives. Nous travaillons en \u00e9troite collaboration avec d'autres associations dans le but commun de faire du carton et de la solution d'emballage carton le choix d'emballage pr\u00e9f\u00e9r\u00e9 des propri\u00e9taires de marques, des d\u00e9taillants et des consommateurs.<\/p>\n<h4>Cibles et activit\u00e9s de Pro Carton<\/h4>\n<p>Nous allons promouvoir l'utilisation du carton et des cartons en tant que mat\u00e9riau d'emballage moderne, fonctionnel, attrayant et durable. Le choix naturel et privil\u00e9gi\u00e9 des utilisateurs responsables.<\/p>\n<p><strong>Nous interagissons activement avec les parties prenantes de la cha\u00eene de valeur de l'emballage carton :<\/strong><\/p>\n<ul>\n<li>Propri\u00e9taires de la marque<\/li>\n<li>D\u00e9taillants<\/li>\n<li>Consommateurs<\/li>\n<li>Recycleurs<\/li>\n<li>Institutions<\/li>\n<li>M\u00e9dias<\/li>\n<li>Autres associations<\/li>\n<\/ul>\n<p>Nous promettons d'\u00eatre la caisse de r\u00e9sonance des m\u00e9dias et de la l\u00e9gislation pour les questions relatives au carton et au carton.<\/p>\n<p>Nous sommes la plateforme de mise en r\u00e9seau de tous les partenaires de la cha\u00eene de valeur.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_three_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-2  el_after_av_one_full  el_before_av_one_fourth  column-top-margin\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p><a href=\"https:\/\/www.procarton.com\/members\/marketing-communications\/\" target=\"_blank\" rel=\"noopener\"><strong>Notre site <\/strong><strong>Les recherches et les \u00e9tudes montrent<\/strong><strong>:<\/strong><\/a><\/p>\n<ul>\n<li>Les consommateurs font confiance aux mat\u00e9riaux d'emballage \u00e0 base de fibres car ils sont fabriqu\u00e9s \u00e0 partir de ressources renouvelables, biod\u00e9gradables et enti\u00e8rement recyclables.<\/li>\n<li>Avec un taux de recyclage de 83,21 TTP8T, les consommateurs de l'UE t\u00e9moignent de leur confiance dans le syst\u00e8me de collecte, de tri et de recyclage le plus efficace et le plus fiable qui soit.<\/li>\n<li>Cela fait des cartonnages et du carton le choix naturel pour un emballage durable.<\/li>\n<li>9 Europ\u00e9ens sur 10 choisiraient le carton s'ils avaient le choix entre un emballage en plastique et un emballage en carton pour le m\u00eame produit.<\/li>\n<li>Cela fait du mat\u00e9riau d'emballage carton un gestionnaire de marque important pour les leaders du d\u00e9veloppement durable.<\/li>\n<\/ul>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-4  el_after_av_three_fourth  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-5  avia-builder-el-no-sibling  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"2560\" height=\"1703\" class='wp-image-264806 avia-img-lazy-loading-not-264806 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-scaled.jpg\" alt='' title='R\u00e9cup\u00e9ration et recyclage'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-scaled.jpg 2560w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-300x200.jpg 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-1030x685.jpg 1030w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-768x511.jpg 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-1536x1022.jpg 1536w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-2048x1363.jpg 2048w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-18x12.jpg 18w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-1500x998.jpg 1500w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/10\/Recovery-and-Recycling-page-shutterstock_510078571-705x469.jpg 705w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":266973,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-266993","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategy - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/members\/marketing-communications\/strategy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy - Pro Carton\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/fr\/members\/marketing-communications\/strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-07T20:15:35+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/members\\\/marketing-communications\\\/strategy\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/members\\\/marketing-communications\\\/strategy\\\/\",\"name\":\"Strategy - Pro Carton\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\"},\"datePublished\":\"2021-11-11T09:56:53+00:00\",\"dateModified\":\"2025-03-07T20:15:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/members\\\/marketing-communications\\\/strategy\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/members\\\/marketing-communications\\\/strategy\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/members\\\/marketing-communications\\\/strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.procarton.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Members Area\",\"item\":\"https:\\\/\\\/www.procarton.com\\\/members\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing &#038; 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