La l\u00e9g\u00e8re r\u00e9duction du nombre d'inscriptions cette ann\u00e9e s'est av\u00e9r\u00e9e inutile, car la qualit\u00e9 des cartonnages soumis \u00e9tait \u00e9gale, voire sup\u00e9rieure, \u00e0 celle de 2009.<\/p>\r\n\r\n\r\n\r\n
L'une des fa\u00e7ons de reconna\u00eetre la qualit\u00e9 des candidatures est de voir les juges se diviser sur le choix du gagnant et de la liste des finalistes. C'est ce qui s'est produit dans un certain nombre de cat\u00e9gories et il s'en est suivi un d\u00e9bat sur les m\u00e9rites individuels de chaque carton pr\u00e9s\u00e9lectionn\u00e9.<\/p>\r\n\r\n\r\n\r\n
Comme nous l'avons d\u00e9j\u00e0 dit, les meilleurs cartonnages ne sont pas n\u00e9cessairement les plus complexes. La simplicit\u00e9 de la construction, l'attrait pour le consommateur, l'interaction avec le consommateur, l'impact en rayon et la facilit\u00e9 de fabrication ne sont que quelques-uns des facteurs que nous prenons en compte. De m\u00eame, si les emballages haut de gamme sont souvent impressionnants, nous devons regarder au-del\u00e0 et d\u00e9terminer les qualit\u00e9s individuelles de chaque carton, quelle que soit la valeur du produit qu'il contient.<\/p>\r\n\r\n\r\n\r\n
Les cartonnages qui \u00e9taient enti\u00e8rement con\u00e7us avec des graphiques \u00e9taient les plus impressionnants car ils montraient qu'un design graphique et structurel int\u00e9gr\u00e9 peut \u00eatre extr\u00eamement puissant en tant qu'\u00e9l\u00e9ment de communication de la marque. Les cartonnages qui, \u00e0 premi\u00e8re vue, attirent l'\u0153il, sont devenus encore plus impressionnants dans la main et encore plus lorsque nous les avons d\u00e9compos\u00e9s pour mieux comprendre l'id\u00e9e qui se cache derri\u00e8re chacun d'eux.<\/p>\r\n\r\n\r\n\r\n
L'\u00e9conomie mondiale a une fois de plus \u00e9t\u00e9 \u00e9voqu\u00e9e \u00e0 juste titre, ce qui a conduit certains propri\u00e9taires de marques \u00e0 passer d'autres mat\u00e9riaux au carton pour divers gains d'efficacit\u00e9 ou pour r\u00e9duire la quantit\u00e9 de carton utilis\u00e9e. Cependant, il ne faut pas l'oublier et il faut l'associer \u00e0 la tendance des consommateurs \u00e0 exiger des emballages plus durables - cela permet \u00e9galement aux propri\u00e9taires de marques d'avoir une bonne image aux yeux de leurs consommateurs. Ces derniers sont tr\u00e8s conscients de l'impact des emballages sur l'environnement et l'industrie du carton est la mieux plac\u00e9e pour r\u00e9pondre \u00e0 cette demande.<\/p>\r\n\r\n\r\n\r\n
Satkar Gidda Londres septembre 2010<\/em><\/p>\r\n\r\n\r\n\r\n
\r\n<\/figure>\r\n
\r\n
SATKAR GIDDA<\/h3>\r\n\r\n\r\n\r\n
PR\u00c9SIDENT DU JURY<\/h4>\r\n\r\n\r\n\r\n
Satkar Gidda a \u00e9tudi\u00e9 les \u00e9tudes de commerce et le marketing et a travaill\u00e9 6 ans dans les ventes, le marketing commercial et le marketing de marque pour RHM Foods et Nestl\u00e9, puis 30 ans en tant que directeur des ventes et du marketing de SiebertHead, la plus ancienne soci\u00e9t\u00e9 de conseil en conception de marques et d'emballages au Royaume-Uni. Depuis mars 2020, Satkar op\u00e8re en tant que consultant ind\u00e9pendant.<\/p>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"
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<\/figure>\r\n