{"id":258507,"date":"2021-03-16T13:00:01","date_gmt":"2021-03-16T13:00:01","guid":{"rendered":"\/awards\/european-carton-excellence-award\/2008\/jury\/"},"modified":"2022-01-10T09:32:12","modified_gmt":"2022-01-10T09:32:12","slug":"jury","status":"publish","type":"page","link":"https:\/\/www.procarton.com\/fr\/awards\/european-carton-excellence-award\/2008-2\/jury\/","title":{"rendered":"Jury"},"content":{"rendered":"

Commentaires de Satkar Gidda - Pr\u00e9sident du jury<\/strong>
J'ai longtemps pens\u00e9 que le v\u00e9ritable avenir de la communication des marques par l'emballage \u00e9tait le carton. Cependant, en l'espace d'un an, le volume des questions telles que le d\u00e9veloppement durable et la production de carbone est tel qu'il s'agit d\u00e9sormais de deux des sujets les plus br\u00fblants. L'industrie de la brique carton est parfaitement plac\u00e9e pour r\u00e9pondre \u00e0 ces questions et constitue le support id\u00e9al pour une communication cr\u00e9ative avec le client et le consommateur. Aucun autre mat\u00e9riau d'emballage ne peut \u00e9galer les cartons dans ce domaine.<\/p>\r\n\r\n\r\n\r\n

Il \u00e9tait donc particuli\u00e8rement satisfaisant de voir autant de candidatures une fois de plus. Les diff\u00e9rents niveaux de r\u00e9flexion, de cr\u00e9ativit\u00e9 et d'utilisation des cartons ont certainement rendu la t\u00e2che des juges tr\u00e8s difficile. Tellement difficile en fait que le jugement a pris beaucoup plus de temps et que nous \u00e9tions compl\u00e8tement \u00e9puis\u00e9s \u00e0 la fin du concours.<\/p>\r\n\r\n\r\n\r\n

C'est ce que j'appelle une bonne comp\u00e9tition.<\/p>\r\n\r\n\r\n\r\n

Les juges sont toujours \u00e0 la recherche de quelque chose qu'ils n'ont pas vu auparavant ou d'une application diff\u00e9rente d'une id\u00e9e existante. Un pack ne doit pas n\u00e9cessairement \u00eatre farfelu pour \u00eatre innovant. Parfois, une petite modification d'une id\u00e9e existante peut attirer l'attention. Nos clients, les propri\u00e9taires de marques, sont certainement \u00e0 la recherche d'innovation, de diff\u00e9rence et de r\u00e9flexion prospective de la part de l'industrie du carton.<\/p>\r\n\r\n\r\n\r\n

Satkar Gidda
Londres septembre 2008<\/em><\/p>\r\n\r\n\r\n\r\n

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\"\"<\/figure>\r\n
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SATKAR GIDDA<\/h3>\r\n\r\n\r\n\r\n

PR\u00c9SIDENT DU JURY<\/h4>\r\n\r\n\r\n\r\n

Satkar Gidda a \u00e9tudi\u00e9 les \u00e9tudes de commerce et le marketing et a travaill\u00e9 6 ans dans les ventes, le marketing commercial et le marketing de marque pour RHM Foods et Nestl\u00e9, puis 30 ans en tant que directeur des ventes et du marketing de SiebertHead, la plus ancienne soci\u00e9t\u00e9 de conseil en conception de marques et d'emballages au Royaume-Uni. Depuis mars 2020, Satkar op\u00e8re en tant que consultant ind\u00e9pendant.<\/p>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

Comments from Satkar Gidda \u2013 Chairman of the JuryI have long held the view that the real future for brand communication through packaging is cartons. However in the space of one year the volume on issues such as sustainability and carbon output is so loud that these are now two of the hottest subjects around. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":258282,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"templates\/award_details_page.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-258507","page","type-page","status-publish","hentry"],"yoast_head":"\nJury - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/fr\/awards\/european-carton-excellence-award\/2008-2\/jury\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jury - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Comments from Satkar Gidda \u2013 Chairman of the JuryI have long held the view that the real future for brand communication through packaging is cartons. 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