headline press information

Date 30th November 2011 / www.procarton.com
Title Pro Carton launches new Resource Efficiency section on its website. http://resource-efficiency.procarton.com

The European Commission has made a resource-efficient Europe a key element of its future strategy. The new website explains how the cartonboard packaging industry, which already has a good record on efficiency and improving environmental performance, is responding to this new challenge.


In general, packaging has a major role to play in resource efficiency by protecting goods and thus conserving more resources than it uses. For cartonboard packaging, innovations in the carton itself, such as improving the sustainable characteristics of the pack and the choice of packaging material, are significant factors in the efficient use of resources. And at the end of life, the possibility to recover and recycle the used cartons saves resources.

Life cycle thinking is clearly at the heart of Resource Efficiency and how this applies to cartonboard packaging is illustrated in the chart below.


Pro Carton’s Resource Efficiency website covers sections on Raw Material Use, Renewable Natural Resource, Water and Carbon, which explain the steps illustrated in the chart. More details of relevance to cartonboard packaging will be added to these sections as they become available.

Ensuring efficiency through the value chain is also crucial and packaging is key to protecting the resources embedded in the manufactured goods. This is especially true in the food industry, where dealing with the issue of Food Waste and wasted resources is becoming a priority. Packaging, including cartonboard packaging is part of the solution.

To visit the Pro Carton Resource Efficiency website : http://resource-efficiency.procarton.com

CEPI Sustainability Report 2011
A useful overview of the total European Paper Industry’s Sustainability record can be found in the new Sustainability Report 2011 issued by CEPI (Confederation of European Paper Industries). A pdf can be downloaded at: www.cepi-sustainability.eu

Key achievements include:
69% = the European Recycling Rate (ratio between the recycling and the consumption of paper). This is a world record
94% of water used by the industry is returned to its source
14% reduction in energy consumption since 1990

Resource Website




Jennifer Buhaenko +44 1371 856 577 buhaenko@procarton.com
Background Pro Carton is the European Association of Carton and Cartonboard manufacturers. Its main purpose is to promote the use of cartons and cartonboard to brand owners, the trade as well as designers, the media and politicians as an economically and ecologically balanced packaging medium.