headline press information

Date 26th November 2009 / www.procarton.com

Pro Carton / ECMA-Award 2009: Sustainability

Universelle Setverpackung: Variations on a theme

Text In mid-September 2008 Coltène/Whaledent assigned development to Carl Edelmann. The customer’s brief was clear and precise. Excellent product presentation, coupled with easy handling and filling. The general idea was to replace moulded plastic components by cartonboard. As a result, Edelmann came up with the concept of combining all kits in a modular design made of cartonboard. For Download in print quality click on the picture.

The basic modules, such as tray, lid and sleeve always remain identical. The inserts can be selected in accordance with the various products. The modular design reduces tooling costs, increases cost effectiveness and facilitates packing.

The main difference to the previous plastic packaging was the choice of material. Cartonboard offers a superior quality appearance, especially in terms of appealing haptics, and also better printability. The bright white carton also underpins the appearance of “clean, spotless” packaging, which is extremely important for presentation in dental surgeries.

The finished packaging was supplied in March 2009, only six months after development commenced. The change from plastic to environmentally-friendly carton as well as the user friendly design were well received by customers and sales personnel, and in fact caused quite a stir worldwide. This new concept is being taken a step further, new modules already exist for larger kits, using existing elements.

Jury Comments
The Judging panel were most impressed with the new design that with a single piece of cartonboard replaced a totally plastic two piece pack. It was well designed, functional and easy to open and close and inside the contents were separated by dividers making it simple for the user to find the correct item. Now made from 100% cartonboard, this carton was more sustainable and easy to recover and recycle and had significant advantages over its plastic predecessor. A fine example of replacing one pack with a more sustainable alternative.

Carton producer: Carl Edelmann GmbH
End user: Colténe / Whaledent AG
Cartonboard manufacturer: Iggesund Paperboard

Information and comments by the jury on all previous Pro Carton/ECMA-Awards as well as the information brochures are available for download in five languages on www.procarton.com and on www.cartonawards.com - printed versions in English are available from Pro Carton via Suzanne E. McEwen, mcewen@procarton.com

Congress Center Düsseldorf

Universelle Setverpackung

Congress Center Düsseldorf


Congress Center Düsseldorf



Richard Dalgleish +44 777 613 8510 dalgleish@procarton.com
Suzanne McEwen +43 1 218 6918 mcewen@procarton.com
Background Pro Carton is the European Association of Carton and Cartonboard manufacturers. Its main purpose is to promote the use of cartons and cartonboard to brand owners, the trade as well as designers, the media and politicians as an economically and ecologically balanced packaging medium.