headline press information

Date 26th November 2009 / www.procarton.com

Pro Carton / ECMA-Award 2009: Confectionery

Hopperbox for Chocolate-Tablets: Form follows quality

Text Many chocolate packaging look attractive, that is, prior to opening. There the premium look ends: crumpled cartons, torn aluminium foil and chocolate crumbs - and those messy stains. “Truly exquisite chocolate deserves really good packaging”, words by Andreas Werner, the Créateur at Jaclulu. For Download in print quality click on the picture.

He asked Glanzmann Verpackungen AG to create packaging like never before, made only of cartonboard and paper.

- it should be resealable and always look like new
- it should be handy and sturdy enough for handbags
- it should underline Jaclulu’s claim to be a premium chocolate in terms of haptics
- it should allow stylish presentation and easy handling
- it should enable “crumble-free” enjoyment

The Hopperbox met all the criteria - and more. A corrugated strip retains the wafers (buttons) in the box, keeps them apart from each other and protects them against mechanical damage. This follows a principle which Glanzmann Verpackungen AG developed for Swiss watch manufacturers for transporting their intricate dials. The corrugated strip also offers ecological benefits. The wafers need not be packed individually, thus resulting in considerably less waste than for comparable competitor products. In short: the hopperbox is like the chocolate it was made for - to the point, practical, pure and simply exquisite.

Jury Comments
This was truly something that the Judges had never seen before. At first glance it looked simple but when opened it displayed the contents clearly and also had the added advantage of making the chocolates easy to get out without getting any crumbs or chocolate on your fingers. The opening system was intuitive and easy to use and the graphics that showed clearly the different types of chocolates contained in the different packs was clear, easy to read and attractive. The overall shape was also felt to be unusual in this market and as such would appeal to impulse purchasers.

Carton producer: Glanzmann Verpackungen AG
End user: Choco Mundo GmbH
Cartonboard manufacturer: Igg esund Paperboard

Information and comments by the jury on all previous Pro Carton/ECMA-Awards as well as the information brochures are available for download in five languages on www.procarton.com and on www.cartonawards.com - printed versions in English are available from Pro Carton via Suzanne E. McEwen, mcewen@procarton.com

Congress Center Düsseldorf

Hopperbox for Chocolate-Tablets

Congress Center Düsseldorf


Congress Center Düsseldorf



Richard Dalgleish +44 777 613 8510 dalgleish@procarton.com
Suzanne McEwen +43 1 218 6918 mcewen@procarton.com
Background Pro Carton is the European Association of Carton and Cartonboard manufacturers. Its main purpose is to promote the use of cartons and cartonboard to brand owners, the trade as well as designers, the media and politicians as an economically and ecologically balanced packaging medium.