headline press information

Date 28th October 2009 / www.procarton.com
Title Pro Carton 2010
Text Due to the difficult economic situation, the Pro Carton budget for 2010 has been reduced from previous levels but despite this an exciting and valuable programme has been planned. Many of the well known events and activities will continue and the focus for 2010 will be very much on sustainability and the role that carton packaging has in that debate.

At the Congress in November we will be hearing for the first time the results of a survey undertaken for Pro Carton by GfK Consumer Tracking that will analyse for Pro Carton the main and specific attitudes towards packaging and sustainability and to identify target groups with the willingness to pay more for sustainable packaging in different categories. After the announcement of the results, it is planned to publish a summary of the findings and make this widely available to all those interested in packaging.

At the Pro Carton congress that is being held on 25th and 26th November in Dusseldorf, Pro Carton will be announcing the results of the new carbon footprint analysis that has recently been carried out. This will update the results that were announced at Interpack in 2006 and will show that the industry continues to improve in its environmental performance.

The Annual Carton Awards which have been run for the last 13 years will again be run in 2010 and the websites will be consistently updated to ensure that the best possible information on cartons and cartonboard is available as widely as possible. The new e-news service that was begun in 2009 will continue to highlight matters of importance to the whole packaging community. Our extensive contacts with the press will continue through 2010 and we are planning again a newsletter that will bring together, in one publication, all the important issues.

So in spite of the reduction in funding, Pro Carton will continue with a dynamic programme in 2010 and build on its past activities whilst at the same time focussing on sustainability as this issue is at the top of the agenda for many businesses.

Stéphane Thiollier, President Pro Carton


Stéphane Thiollier, President Pro Carton International

Stéphane Thiollier, President Pro Carton International.


Richard Dalgleish +44 777 613 8510 dalgleish@procarton.com
Suzanne McEwen +43 1 218 6918 mcewen@procarton.com
Background Pro Carton is the European Association of Carton and Cartonboard manufacturers. Its main purpose is to promote the use of cartons and cartonboard to brand owners, the trade as well as designers, the media and politicians as an economically and ecologically balanced packaging medium.