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Six young designers were among the winners at the Printissimo/Emballissimo gala evening on 3 May 2011 with its 400 hundred invited guests – the two award winners and four finalists of the ”Pro Carton/PPV AUSTRIA Design Award 2010“. For over ten years the award has successfully showcased new ideas.
And, as every year, the jury of the design award included prominent members from all areas of the supply chain:
- representing the carton industry, Mag. Martin Widermann, Managing Director PPV AUSTRIA,
- representing branded consumer goods Martin Luh, European Procurement Category Manager, Nestlé,
- representing the retail trade and consumers Dr. Arnold Steinbrecher, Head of Demand Side ECR Austria, Visiting Professor Vienna University of Economics,
- representing design, Clemens Heider, Heider Klausner Corporate Design, and
- DI Philipp Prause, Prausedesign.
The prizes were presented by Ing. Franz Rappold (Pro Carton Austria) and Mag. Martin Widermann (PPV AUSTRIA). The award has already become a tradition and is supported by numerous design schools. The majority of professors also attended to celebrate with their proteges. 67 entries, 42 in the category packaging and 25 for other applications, tell their own story.
The evening was moderated by Dkfm. Wolfgang Pfarl, President of Austropapier – the Association of the Austrian Paper Industry, Dr. Gertrude Eder, board member of Roxcel and chairperson of the advisory committee, together with ATV moderator Volker Piesczek.
“Innovative and efficient packaging solutions not only ensure safe transport and protect packaged goods, they also support buying decisions at the point of sale through presentation and information“, as Wolfgang Pfarl, the evenings’s host, pointed out.
Award winners and finalists
Category Packaging
Award winner: Christian Lang, deltabox
 
Triangular folded, extremely stable packaging
 
Christian Lang, Martin Widermann, Volker Piesczek
The jury: the unusual design of the deltabox offers excellent opportunities for giving products that special packaging. Uses range from chocolates to jewellery and are virtually unlimited. The entered version demonstrates the thinking behind product and packaging by applying the concept of a conventional chocolate bar. The new chocolate shape works perfectly, is stable and can be snapped as intended. A highly entertaining overall concept, product and packaging provide a playful element and are most suitable as a gift.
Designer Christian Lang, FH Joanneum, Graz: “Design Austria and a friend of mine in packaging design told me about Pro Carton and this award and its marketing opportunities. I had already conceived this packaging and this was my chance to make it available to a larger audience.”
Finalist: Reinhard Putscher, “The Kick with the Klick”
 
Packaging with acoustic effect
Franz Rappold, Reinhard Putscher, Martin Widermann
The jury: an interesting approach to a new dimension – acoustic signals. The clicking sound effect when opening offers a completely new additional effect.
Designer Reinhard Putscher, Werbe-Design-Akademie, Salzburg: “I participated as part of the school project and really enjoyed working in three dimensions.”
Finalist: Maria Pramberger, Pocket Aid
 
Packaging for medical patches
Martin Widermann, Maria Pramberger, Susanne Lippitsch
The jury: this solution is very practical, the curved edges provide an attractive look and a good haptic feeling. The idea is convincing as form and function are in harmony. The packaging is readily available in emergencies and can also be used single-handedly.
Designer Maria Pramberger, FH Joanneum, Graz: “I have always been interested in packaging design. The award is a great opportunity for trying to do things with cartonboard.”
Category Other Applications
Award winner: Flora Hauser, “Have a good trip“
 
Can holder for small cans
 
Flora Hauser, Volker Piesczek, Franz Rappold
The jury: this entry looked at a consumer problem and found a practical solution with numerous application possibilities.
Designer Flora Hauser, Die Graphische, Vienna: “The cans of numerous energy drinks are too small to find a firm hold in conventional holders. It was fun finding a solution as part of the award.”
Finalist: Tina Greisberger, Jewelleryscope
 
Jewellery packaging with kaleidoscope effect
Franz Rappold, Tina Greisberger, Martin Widermann
The jury: a gem of an idea in the true sense of the word, not only for jewellery, also for confectionery. The kaleidoscope can be fun galore for children. Metallisation could add considerably to the effect.
Designer Tina Greisberger, Werbe-Design-Akademie, Salzburg: “My decision to take part was spontaneous, it was fun working in three dimensions instead of the usual two, being able to play with all facets of the product and to be creative in all dimensions.”
Finalist: Ferdinand Freiler, Ice cup
 
Ice cream cone holder
Franz Rappold, Ferdinand Freiler, Martin Widermann
The jury: the problem is well known, where to deposit an ice cream cone. The basic idea is both amusing and very good, the design still needs some attention though.
Designer Ferdinand Freiler, Werbeakademie, Vienna: “At last, no sticky fingers when eating a cone of ice cream as you can put it somewhere! I participated as part of the school project, it was cool and interesting.”
“Group photo“
Privy councillor DI Gustav W. Linnert (Director, Die Graphische, Vienna), Clemens Heider (Heider.Klausner Corporate Design, jury), Reinhard Putscher (finalist), Dr. Arnold Steinbrecher (ECR Austria, jury), Tina Greisberger (finalist), Mag. Martin Widermann (Managing Director PPV AUSTRIA, jury), Flora Hauser (award winner), Ferdinand Freiler (finalist), Maria Pramberger (finalist), Christian Lang (award winner), Susanne Lippitsch (Lecturer FH Joanneum Graz, Werbeakademie Salzburg, SL-Design), Franz Rappold (Pro Carton).
Statements on the Pro Carton/PPV AUSTRIA Design Award
Franz Rappold, Pro Carton: “A sustainable future will only be successful with future-oriented design by young talents. It is therefore always a pleasure to sponsor them.”
Mag. Martin Widermann, PPV AUSTRIA and jury: “A fabulous competition, both in terms of variety and acceptance at the schools. Industry has been sponsoring young designers for many years now – and cartonboard as a material is very important.“
Mag. Severin Filek, Design Austria: “We have again witnessed some excellent performances, the standard is increasing every year.“
Clemens Heider, jury: “Packaging as a topic has become increasingly important over the last few years. This competition ensures that more impetus comes from young talent. The students work independently on packaging solutions, and the quality has increased significantly over the years.”
Martin Luh, jury: “The ideas continue to provide new creative solutions – the future remains challenging, and that is a good thing.”
Dr. Arnold Steinbrecher, jury: “This year’s standard was again extremely high, a solid basis for optimism.”
DI Philipp Prause, jury: “It is very satisfying to see how consumer problems are recognised and then result in new solutions.“
The organisers:
www.procarton.com
www.ppv.at
Partner:
www.designaustria.at
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