{"id":294416,"date":"2024-04-20T10:24:50","date_gmt":"2024-04-20T09:24:50","guid":{"rendered":"https:\/\/www.procarton.com\/?p=294416"},"modified":"2024-04-24T13:38:15","modified_gmt":"2024-04-24T12:38:15","slug":"spring-2024-update-on-the-pro-carton-marketing-pr-and-public-affairs-workstreams","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/spring-2024-update-on-the-pro-carton-marketing-pr-and-public-affairs-workstreams\/","title":{"rendered":"Primavera 2024 Actualizaci\u00f3n de los flujos de trabajo de marketing y relaciones p\u00fablicas y asuntos p\u00fablicos de Pro Carton"},"content":{"rendered":"<div   class='hr hr-default   avia-builder-el-0  el_before_av_one_fifth  avia-builder-el-first'><span class='hr-inner' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-1  el_after_av_hr  el_before_av_three_fourth\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-2  el_before_av_textblock  avia-builder-el-first  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"180\" height=\"180\" class='wp-image-293256 avia-img-lazy-loading-not-293256 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Winfried-Muehling-180x180.jpeg\" alt='' title='Winfried Muehling'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Winfried-Muehling-180x180.jpeg 180w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Winfried-Muehling-300x300.jpeg 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Winfried-Muehling-80x80.jpeg 80w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Winfried-Muehling-768x768.jpeg 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Winfried-Muehling-12x12.jpeg 12w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Winfried-Muehling-36x36.jpeg 36w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Winfried-Muehling-705x705.jpeg 705w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Winfried-Muehling.jpeg 800w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div>\n<\/div>\n<\/div>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p style=\"text-align: center;\">Winfried Muehling, Director de Marketing y Comunicaci\u00f3n, <strong>Pro Carton<\/strong><\/p>\n<p style=\"text-align: center;\">Correo electr\u00f3nico: <a href=\"mailto:muehling@procarton.com\" target=\"_blank\" rel=\"noopener\">muehling@procarton.com<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_three_fourth  flex_column_div av-zero-column-padding   avia-builder-el-4  el_after_av_one_fifth  el_before_av_three_fourth\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<h3>Marketing y Relaciones P\u00fablicas<\/h3>\n<\/div>\n<\/section>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p>El grupo de trabajo de marketing y relaciones p\u00fablicas de Pro Carton &amp; ECMA se re\u00fane cada dos meses para impulsar la planificaci\u00f3n y ejecuci\u00f3n de actividades clave de marketing y relaciones p\u00fablicas. Contamos con la plena participaci\u00f3n de nueve organizaciones miembros.<\/p>\n<p>Nuestro enfoque m\u00e1s reciente se ha centrado en la participaci\u00f3n en ferias y eventos comerciales. El grupo de trabajo confirm\u00f3 la importancia de participar en <a href=\"https:\/\/www.procarton.com\/see-you-at-fachpack-2024-in-nuremberg-save-the-date\/\" target=\"_blank\" rel=\"noopener\">Fachpack <\/a>en Nuremberg en septiembre de 2024 y se expres\u00f3 la idea de incluir <a href=\"https:\/\/www.procarton.com\/activities\/4evergreen\/\" target=\"_blank\" rel=\"noopener\">4evergreen<\/a> como socio para una aparici\u00f3n conjunta con FFI, 4evergreen y Pro Carton. Los preparativos est\u00e1n en plena marcha.<\/p>\n<p>Tras el \u00e9xito de la primera ronda de presentaci\u00f3n de interesantes Focos de Talento del Sector sobre profesiones y perfiles laborales dentro de nuestra industria, hemos confirmado la pr\u00f3xima serie de Focos de Talento del Sector que lanzaremos en mayo. Encontrar\u00e1s otros 4 perfiles laborales en las redes sociales que mostrar\u00e1n interesantes oportunidades profesionales en nuestro sector. De nuevo contaremos con una mezcla de colegas de f\u00e1bricas de cart\u00f3n y convertidores de cart\u00f3n.<\/p>\n<p>Los talentos de la industria en 2023:<\/p>\n<ul>\n<li><strong><a title=\"Enlace permanente: Entrevista con Thomas Braun, responsable de dise\u00f1o asistido por ordenador en VG Nicolaus.\" href=\"https:\/\/www.procarton.com\/industry-talent-spotlight-interview-with-thomas-braun-head-of-computer-aided-design-at-vg-nicolaus\/\" rel=\"bookmark\">Talentos del sector en el punto de mira: Entrevista con Thomas Braun: Jefe de Dise\u00f1o Asistido por Ordenador en VG Nicolaus<\/a><\/strong><\/li>\n<li><strong><a title=\"Enlace permanente: Los talentos de la industria en el punto de mira: Leonie Vetter, pionera en envases de cart\u00f3n sostenibles en Faller Packaging\" href=\"https:\/\/www.procarton.com\/industry-talent-spotlight-leonie-vetter-pioneering-sustainable-cartonboard-packaging-at-faller-packaging\/\" rel=\"bookmark\">Los talentos del sector en el punto de mira: Leonie Ve<\/a><a title=\"Enlace permanente: Los talentos de la industria en el punto de mira: Leonie Vetter, pionera en envases de cart\u00f3n sostenibles en Faller Packaging\" href=\"https:\/\/www.procarton.com\/industry-talent-spotlight-leonie-vetter-pioneering-sustainable-cartonboard-packaging-at-faller-packaging\/\" rel=\"bookmark\">tter, pionero en envases de cart\u00f3n sostenibles en Faller Packaging<\/a><\/strong><\/li>\n<li><strong><a title=\"Enlace permanente: El talento de la industria en el punto de mira: Elisabeth Salajka - Una carrera en la industria del cart\u00f3n y del cart\u00f3n plegable\" href=\"https:\/\/www.procarton.com\/industry-talent-spotlight-elisabeth-salajka-a-career-in-the-cartonboard-and-folding-carton-industry\/\" rel=\"bookmark\">Los talentos de la industria en el punto de mira: Elisabeth Salajka - Una carrera en la industria del cart\u00f3n y del cart\u00f3n plegable<\/a><\/strong><\/li>\n<li><strong><a title=\"Enlace permanente: El talento de la industria en el punto de mira: Gunilla Nykopp - Una carrera en la industria del cart\u00f3n y del cart\u00f3n plegable\" href=\"https:\/\/www.procarton.com\/industry-talent-spotlight-gunilla-nykopp-a-career-in-the-cartonboard-and-folding-carton-industry\/\" rel=\"bookmark\">Los talentos de la industria en el punto de mira: Gunilla Nykopp - Una carrera en la industria del cart\u00f3n y del cart\u00f3n plegable<\/a><\/strong><\/li>\n<\/ul>\n<h1 class=\"main-title entry-title\"><\/h1>\n<p>Tambi\u00e9n hemos incluido en el orden del d\u00eda seguir mejorando la <a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-young-designers-award\/\" target=\"_blank\" rel=\"noopener\">Premio PCYDA<\/a> maximizar el valor para las organizaciones miembros de Pro Carton y ECMA. Aumentaremos la visibilidad de los proyectos PCYDA para los miembros de Pro Carton y ECMA.<\/p>\n<p>Veremos una mayor armonizaci\u00f3n de los mensajes clave en la labor de los grupos de trabajo. Estamos avanzando mucho en esta direcci\u00f3n.  Me gustar\u00eda agradecer la participaci\u00f3n activa de todos los miembros del equipo.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_three_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-7  el_after_av_three_fourth  el_before_av_one_fifth  column-top-margin\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<h3>Asuntos p\u00fablicos<\/h3>\n<\/div>\n<\/section>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p>El grupo de trabajo de asuntos p\u00fablicos de Pro Carton &amp; ECMA sigue reuni\u00e9ndose cada dos meses para debatir las \u00e1reas pol\u00edticas clave que afectan a la cadena de valor de los envases de fibra. Nuestro principal objetivo ha sido informar a los miembros sobre el Reglamento de Envases y Residuos de Envases (PPWR), a medida que avanza hacia su plena adopci\u00f3n a falta de s\u00f3lo 2 votaciones en el Parlamento Europeo y el Consejo de Ministros.  Nuestra atenci\u00f3n se ha centrado cada vez m\u00e1s en el Reglamento de la Uni\u00f3n Europea sobre deforestaci\u00f3n (EUDR), que sustituye al Reglamento de la madera y cuya entrada en vigor est\u00e1 prevista para finales de 2024.  A estas alturas, muchos aspectos del Reglamento no est\u00e1n claros y, si la Comisi\u00f3n no retrasa la fecha de aplicaci\u00f3n, muchas partes interesadas advierten de graves perturbaciones en las cadenas de suministro de materias primas.<\/p>\n<p>Adem\u00e1s, el grupo de trabajo vigila otros \u00e1mbitos pol\u00edticos, como la Waste Framework Directive, Substantiating Green Claims, Ecodesign rules for Sustainable Products y la Late Payments Directive.<\/p>\n<p>La asistencia y el compromiso en las reuniones de la corriente de trabajo por parte de una mezcla de f\u00e1bricas de cart\u00f3n y transformadores sigue siendo alentadora.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_fifth  flex_column_div av-zero-column-padding   avia-builder-el-10  el_after_av_three_fourth  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-11  el_before_av_textblock  avia-builder-el-first  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"180\" height=\"180\" class='wp-image-293257 avia-img-lazy-loading-not-293257 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Mike-Turner-180x180.jpeg\" alt='' title='Mike Turner'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Mike-Turner-180x180.jpeg 180w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Mike-Turner-300x300.jpeg 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Mike-Turner-80x80.jpeg 80w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Mike-Turner-768x768.jpeg 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Mike-Turner-12x12.jpeg 12w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Mike-Turner-36x36.jpeg 36w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Mike-Turner-705x705.jpeg 705w, https:\/\/www.procarton.com\/wp-content\/uploads\/2023\/11\/Mike-Turner.jpeg 800w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div>\n<\/div>\n<\/div>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p style=\"text-align: center;\">Mike Turner, Director General,\u00a0<strong>ECMA - Asociaci\u00f3n Europea de Fabricantes de Cart\u00f3n<\/strong><\/p>\n<p style=\"text-align: center;\">Correo electr\u00f3nico: <a href=\"mailto:mturner@ecma.org\" target=\"_blank\" rel=\"noopener\">mturner@ecma.org<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Con la llegada de la primavera, ha llegado el momento de poner al d\u00eda a los grupos de trabajo de marketing y relaciones p\u00fablicas y de asuntos p\u00fablicos de Pro Carton.<\/p>","protected":false},"author":1286,"featured_media":282498,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,228,241,44,242,66],"tags":[],"class_list":["post-294416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-eu-political-news","category-legislation","category-marketing-trends","category-procarton","category-latest-member-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spring 2024 Update on the Pro Carton Marketing &amp; 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