{"id":294225,"date":"2024-03-12T10:25:24","date_gmt":"2024-03-12T10:25:24","guid":{"rendered":"https:\/\/www.procarton.com\/?p=294225"},"modified":"2024-03-18T10:50:14","modified_gmt":"2024-03-18T10:50:14","slug":"new-european-study-reveals-that-despite-war-and-inflation-climate-change-remains-number-one-concern","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/new-european-study-reveals-that-despite-war-and-inflation-climate-change-remains-number-one-concern\/","title":{"rendered":"Un nuevo estudio europeo revela que, a pesar de la guerra y la inflaci\u00f3n, el cambio clim\u00e1tico sigue siendo la principal preocupaci\u00f3n"},"content":{"rendered":"
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Las conclusiones de un nuevo estudio sobre la percepci\u00f3n de los consumidores europeos en materia de envases revelan que el cambio clim\u00e1tico (68%), el coste de la vida (66%) y la guerra (56%) son los tres principales problemas que afectan a los consumidores. Paralelamente, a pesar de estas importantes preocupaciones globales, 62% de los encuestados europeos afirmaron que un estilo de vida sostenible se ha vuelto \"m\u00e1s importante\" o \"mucho m\u00e1s importante\" en los \u00faltimos dos a\u00f1os.<\/strong><\/em><\/p>\n

La encuesta -encargada por Pro Carton, la principal asociaci\u00f3n europea de fabricantes de cart\u00f3n y envases de cart\u00f3n, y realizada por Perspectus Global- encuest\u00f3 a m\u00e1s de 5.000 consumidores de cinco pa\u00edses europeos -Alemania, Francia, Italia, Espa\u00f1a y Reino Unido- para explorar sus actitudes hacia el medio ambiente y sus percepciones sobre los envases.<\/strong><\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Las preocupaciones mundiales encabezan las listas<\/strong><\/p>\n

En Italia (77%), Espa\u00f1a (72%) y Francia (70%), el cambio clim\u00e1tico se situ\u00f3 como el problema m\u00e1s importante para los consumidores, mientras que el Reino Unido se\u00f1al\u00f3 el coste de la vida como el m\u00e1s grave (75%). Alemania -con un mill\u00f3n de refugiados procedentes de Ucrania en el pa\u00eds- expres\u00f3 que la guerra era su mayor preocupaci\u00f3n (66%), y para las generaciones de m\u00e1s edad, el cambio clim\u00e1tico era su mayor preocupaci\u00f3n, con los mayores de 60 a\u00f1os superando la media europea con 71%.<\/p>\n

A pesar de todo, la encuesta refleja que los consumidores siguen dedicando tiempo a ser considerados con el medio ambiente, por ejemplo reciclando, ya que algo menos de la mitad (49%) de los encuestados declaran que ahora reciclan m\u00e1s que hace un a\u00f1o.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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La confianza en el reciclaje se dispara<\/strong><\/p>\n

A la pregunta de qu\u00e9 materiales de envasado pueden reciclarse, la encuesta puso de relieve que los consumidores europeos demuestran un encomiable nivel de confianza. 82% de las personas expresaron un grado de confianza suficiente en su capacidad para discernir entre envases reciclables y no reciclables.<\/p>\n

En particular, existe una s\u00f3lida confianza en la reciclabilidad de los materiales sostenibles, como el cart\u00f3n ondulado y las cajas plegables, con niveles de confianza que alcanzan 90% y 87% respectivamente de media en Europa. Esto indica una aceptaci\u00f3n y un apoyo generalizados de las pr\u00e1cticas de recogida y reciclaje bien establecidas, que hacen especial hincapi\u00e9 en los atributos reciclables de los principales materiales de envasado.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Reducir la brecha de percepci\u00f3n de la confianza del consumidor<\/strong><\/p>\n

Aunque una parte sustancial de los consumidores europeos se muestra dispuesta a pagar m\u00e1s por envases ecol\u00f3gicos, el estudio revela percepciones dispares de los esfuerzos de minoristas y propietarios de marcas en este \u00e1mbito. El 58,2% de los consumidores de la UE cree que las empresas est\u00e1n haciendo lo suficiente, y el 41,8% indica que queda m\u00e1s por hacer. Italia es el pa\u00eds que m\u00e1s destaca, con 66% de consumidores que consideran que las empresas van por buen camino, seguida del Reino Unido (63%), Alemania y Espa\u00f1a (56%), mientras que Francia tiene opiniones menos optimistas (50%).<\/p>\n

Esto representa una oportunidad para que los minoristas y los propietarios de marcas aborden las preocupaciones de los consumidores, comuniquen sus iniciativas de sostenibilidad con eficacia y ofrezcan opciones de envasado m\u00e1s ecol\u00f3gicas para salvar la distancia y ganarse la confianza.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Haga clic en la imagen para ver el estudio completo y los resultados<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Winfried Muehling, Director de Marketing y Comunicaci\u00f3n de Pro Carton, coment\u00f3 los resultados de la \u00faltima encuesta: \"A pesar de las continuas preocupaciones en torno a los conflictos mundiales y la econom\u00eda, est\u00e1 claro que las cuestiones medioambientales siguen ocupando un lugar muy destacado en la agenda del consumidor. Como tercer estudio de Pro Carton sobre la percepci\u00f3n de los envases, los resultados reflejan claramente que la sostenibilidad es importante para los consumidores europeos y que est\u00e1n dispuestos a actuar en consecuencia\".<\/p>\n

\"Las empresas que dan prioridad a las soluciones de envasado respetuosas con el medio ambiente, minimizan los materiales innecesarios y garantizan la reciclabilidad, est\u00e1n muy bien posicionadas para captar este creciente segmento de mercado y obtener una ventaja competitiva. Los consumidores europeos apoyan y conf\u00edan plenamente en el sistema establecido de recogida y reciclado de cart\u00f3n. Es muy positivo ver este resultado, y en nombre de Pro Carton y sus miembros, deseamos que esta investigaci\u00f3n sea perspicaz, abra la puerta al debate y sirva de motivaci\u00f3n para guiar a nuestra sociedad m\u00e1s cerca de nuestro objetivo compartido de una econom\u00eda circular sostenible.\"<\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

Los resultados de un nuevo estudio sobre la percepci\u00f3n de los consumidores europeos en materia de envases revelan que el cambio clim\u00e1tico (68%), el coste de la vida (66%) y la guerra (56%) son los tres principales problemas que afectan a los consumidores.<\/p>","protected":false},"author":1286,"featured_media":294196,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,44,242],"tags":[],"class_list":["post-294225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-marketing-trends","category-procarton"],"yoast_head":"\nNew European study reveals that despite war and inflation, climate change remains number one concern - Pro Carton<\/title>\n<meta name=\"description\" content=\"European consumer packaging perceptions study reveals climate change, cost of living & warfare are the 3 largest issues affecting consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/new-european-study-reveals-that-despite-war-and-inflation-climate-change-remains-number-one-concern\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New European study reveals that despite war and inflation, climate change remains number one concern - 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