{"id":293749,"date":"2024-01-18T16:21:25","date_gmt":"2024-01-18T16:21:25","guid":{"rendered":"https:\/\/www.procarton.com\/?p=293749"},"modified":"2024-01-18T16:25:48","modified_gmt":"2024-01-18T16:25:48","slug":"pcyda-case-study-ishitas-journey-from-pro-carton-young-designers-award-to-graphic-packaging-international","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/pcyda-case-study-ishitas-journey-from-pro-carton-young-designers-award-to-graphic-packaging-international\/","title":{"rendered":"Estudio de caso PCYDA: El viaje de Ishita: de Pro Carton Young Designers Award a Graphic Packaging International"},"content":{"rendered":"
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Ishita Arora, una talentosa estudiante de Dise\u00f1o de Productos de la Universidad de Nottingham Trent, emprendi\u00f3 un viaje transformador en el mundo del envasado. Su \u00e9xito comenz\u00f3 al ganar el prestigioso concurso UK Pro Carton Young Designers Award de 2022, que la situ\u00f3 como la candidata perfecta para iniciar unas pr\u00e1cticas en la empresa l\u00edder mundial en envases de consumo de fibra -. Graphic Packaging International<\/a>.<\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Al crecer en la India, donde describe su cultura como vasta, ruidosa y cautivadora, Ishita estaba acostumbrada a pr\u00e1cticas como la reutilizaci\u00f3n de bolsas de pl\u00e1stico de un solo uso, lo que a su vez la hizo dedicarse a\u00fan m\u00e1s a promover un estilo de vida sostenible. Su pasi\u00f3n por la sostenibilidad dio forma a su identidad como dise\u00f1adora, impulsada por la creencia de que el dise\u00f1o -en concreto, el dise\u00f1o de envases- debe ser accesible para todos.<\/p>\n

Tras haber estudiado en Estados Unidos, Reino Unido e India, la diversa formaci\u00f3n acad\u00e9mica de Ishita y su pasi\u00f3n por la creatividad la inspiraron para poner en marcha su propio peque\u00f1o negocio art\u00edstico durante la pandemia de Covid-19 en 2020, experimentando con formas art\u00edsticas tradicionales indias como el intrincado estilo de bordado chikankari, as\u00ed como con actividades contempor\u00e1neas como la fotograf\u00eda y el modelismo.<\/p>\n

Para reforzar a\u00fan m\u00e1s su amor por las artes, Ishita comenz\u00f3 en septiembre de 2021 un programa universitario de Dise\u00f1o de Productos en la Nottingham Trent University. Fue durante su primer a\u00f1o cuando Ishita dej\u00f3 huella al entrar en el Pro Carton Young Designers Award. Su buen ojo para los nichos de mercado la llev\u00f3 a redise\u00f1ar un envase de cart\u00f3n de compresas menstruales para la conocida marca Siempre<\/em>destacando sus credenciales sostenibles e integradoras. El objetivo de Ishita era crear una soluci\u00f3n de envasado respetuosa con el medio ambiente para un producto sanitario esencial para la mujer. El envase de cart\u00f3n da una segunda vida a la caja exterior, ya que la convierte en un soporte una vez abierta. Adem\u00e1s, el tama\u00f1o y la forma de la caja organizan el producto en su interior, facilitando su almacenamiento.<\/p>\n

Ishita fue coronada ganadora del 2022 UK Pro Carton Young Designers Award por su dise\u00f1o, presentado en el Evento de Verano de BPIF Cartons por Jon Clark, Director General de BPIF Cartons, la Asociaci\u00f3n Nacional del Reino Unido de la industria del cart\u00f3n y el cartoncillo. Su \u00e9xito y comprensi\u00f3n de los procesos de dise\u00f1o de principio a fin la llevaron a buscar oportunidades de colocaci\u00f3n en la industria del envasado, que es lo que la llev\u00f3 a conseguir un puesto en Graphic Packaging International, miembro de Pro Carton y proveedor l\u00edder de soluciones de envasado de consumo a base de fibra, incluyendo envases de cart\u00f3n plegables, vasos, envases para servicios de alimentos.<\/p>\n

De cara al futuro, Ishita prev\u00e9 colaborar con empresas afines que compartan sus valores. El Pro Carton Young Designers Award ilumin\u00f3 la creatividad de Ishita, y ahora la industria del envasado se ha convertido en la base de sus aspiraciones. Con el Pro Carton Young Designers Award mostrando el brillante mundo de los envases a la pr\u00f3xima generaci\u00f3n, Ishita demostr\u00f3 que hay infinitas oportunidades para tener un impacto significativo como joven dise\u00f1adora que entra en la industria del envase. Bienvenidos al colorido mundo del cart\u00f3n y las cajas plegables.<\/p>\n

Jon Clark, Director General de BPIF Cartons, coment\u00f3<\/strong>Creemos que proporcionar una plataforma para celebrar y reconocer a las j\u00f3venes mentes creativas con el Pro Carton Young Designers Award del Reino Unido y ponerlas delante de nuestros miembros es muy valioso para continuar con el \u00e9xito de nuestra industria. E Ishita es el ejemplo perfecto de c\u00f3mo la conexi\u00f3n de la actual y la pr\u00f3xima generaci\u00f3n de dise\u00f1adores de envases alberga muchos beneficios mutuos, todo para promover a\u00fan m\u00e1s la sostenibilidad del cart\u00f3n.\"<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Haga clic aqu\u00ed <\/a>para hacer un viaje en el tiempo hasta el momento en que Ishita recibi\u00f3 el Award 2022 de los J\u00f3venes Dise\u00f1adores del Reino Unido, de manos de Jon Clark, de BPIF Cartons.<\/p>\n<\/div>\n<\/section>\n

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\u00a1INSCR\u00cdBETE AHORA!<\/h4>\n

El concurso Pro Carton Young Designers Award 2024 ya est\u00e1 abierto:<\/p>\n<\/div>\n<\/section>\n

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Lee la historia de Ishita Adora, ganadora del PCYDA 2022 del Reino Unido por su redise\u00f1o del envase de cart\u00f3n de las compresas menstruales para la marca \"Always\".<\/p>","protected":false},"author":1286,"featured_media":293805,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42,79,77,242],"tags":[],"class_list":["post-293749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-brands-markets","category-national-activities","category-procarton"],"yoast_head":"\nPCYDA Case Study: Ishita\u2019s journey: from Pro Carton Young Designers Award to Graphic Packaging International - Pro Carton<\/title>\n<meta name=\"description\" content=\"Ishita Adora crowned winner of 2022 UK PCYDA for her cartonboard menstrual pad packaging redesign for the Always brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/pcyda-case-study-ishitas-journey-from-pro-carton-young-designers-award-to-graphic-packaging-international\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PCYDA Case Study: Ishita\u2019s journey: from Pro Carton Young Designers Award to Graphic Packaging International - 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