{"id":293455,"date":"2023-12-17T20:44:46","date_gmt":"2023-12-17T20:44:46","guid":{"rendered":"https:\/\/www.procarton.com\/?p=293455"},"modified":"2023-12-18T16:43:52","modified_gmt":"2023-12-18T16:43:52","slug":"pro-carton-2023-a-year-in-review-by-winfried-muhling-pro-carton-director-of-marketing-communication","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/pro-carton-2023-a-year-in-review-by-winfried-muhling-pro-carton-director-of-marketing-communication\/","title":{"rendered":"Pro Carton 2023 - Resumen del a\u00f1o por Winfried M\u00fchling, Director de Marketing y Comunicaci\u00f3n de Pro Carton"},"content":{"rendered":"
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Es esta \u00e9poca del a\u00f1o en la que me siento en un avi\u00f3n rumbo al Este.\u00a0\u00a0<\/strong>Lejano Oriente, a Filipinas.\u00a0\u00a0<\/strong>Disfrutando de un Whiskey Cola a bordo y reflexionando sobre el a\u00f1o pasado.\u00a0\u00a0<\/strong>All\u00e1 vamos. \u00a1Vaya a\u00f1o!<\/strong><\/p>\n<\/div>\n<\/section>\n

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Winfried M\u00fchling, Director de Marketing y Comunicaci\u00f3n de Pro Carton<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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En cuanto a la normativa, Reglamento sobre envases y residuos de envases (PPWR)<\/strong> y las pr\u00f3ximas votaciones han desempe\u00f1ado un papel importante desde principios de a\u00f1o. Ha habido debates en las redes sociales centrados en el reciclaje y la reutilizaci\u00f3n. A veces dir\u00eda que de forma intransigente, incluso hostil.<\/p>\n

Mi propio intercambio de mensajes privados con los autores mostr\u00f3 un panorama distinto del que se mostraba \"en directo\" en las redes sociales. En la mayor\u00eda de los casos llegamos al acuerdo de que, finalmente, ambas soluciones ser\u00e1n necesarias para satisfacer la demanda de los consumidores.<\/p>\n

Siempre hemos mantenido nuestra postura de que tanto los envases reciclados como los reutilizados se complementan, dependiendo de la infraestructura existente y del uso previsto. Al fin y al cabo, perseguimos el mismo objetivo:<\/p>\n

Proteger los bienes valiosos, evitar el desperdicio de alimentos y permitir un consumo seguro<\/em>.<\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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A principios de a\u00f1o publicamos los resultados del Estudio de la huella de carbono del cart\u00f3n<\/strong><\/a>. La industria ha conseguido reducir sus emisiones de carbono de la cuna a la tumba en 24% CO2e en el periodo comprendido entre 2018 y 2021. Esto demuestra que todos los esfuerzos e inversiones est\u00e1n dando sus frutos. Nos gustar\u00eda dar las gracias a todos los miembros de Pro Carton y ECMA por proporcionar las cifras detalladas. Tambi\u00e9n nos gustar\u00eda dar las gracias al Instituto RISE<\/strong> y Michael Sturges<\/strong> por cotejar todas las cifras y elaborar un informe del que todos podemos sentirnos orgullosos.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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2023 fue el primer a\u00f1o de exposiciones y presentaciones en directo sin restricciones tras la pandemia. Aprovechamos muchas oportunidades para reforzar la posici\u00f3n del cart\u00f3n y las cajas plegables. Lo que recuerdo m\u00e1s v\u00edvidamente son las entrevistas en directo con Revista del embalaje<\/strong> en Interpack<\/strong>. En la feria se pod\u00eda sentir el alivio de que el sector volviera a reunirse por fin en persona. Las entrevistas con Julia Paul<\/strong> y Jan Malte Andresen<\/strong> tuvieron una puesta en escena brillante y fue divertido hablar de envases, de los resultados de nuestro estudio sobre la huella de carbono y de todo lo que mueve a nuestra industria. Gracias de nuevo a Packaging Journal.<\/p>\n

Tambi\u00e9n participamos en varias mesas redondas y otras entrevistas en directo. En una sesi\u00f3n con Nuevos envases<\/strong>compartimos los resultados de nuestro reciente Encuesta de consumidores<\/strong><\/a> sobre dep\u00f3sitos obligatorios. Los resultados muestran que los consumidores buscan opciones y no aceptar\u00e1n una decisi\u00f3n de arriba abajo sobre soluciones de dep\u00f3sito obligatorio en los canales HORECA (hosteler\u00eda, ocio y restauraci\u00f3n).<\/p>\n

Uno de los acontecimientos m\u00e1s memorables a los que asistimos fue EuroPack<\/strong> en Montreux, organizado por Marcus Evans<\/strong>. Un gran evento para establecer contactos con participantes de toda la cadena de valor del envasado. Presentaciones profesionales y momentos programados para establecer contactos.<\/p>\n

Tambi\u00e9n estamos agradecidos por las exitosas asociaciones con los medios de comunicaci\u00f3n que iniciamos en 2023. Un agradecimiento especial a packAKTUELL<\/strong> donde iniciamos un cap\u00edtulo regular sobre \"Verbandsnachrichten\" - noticias de envasado de las asociaciones.<\/p>\n

El Cumbre sobre envases sostenibles<\/strong> organizado por Empaquetado en Europa<\/strong> tambi\u00e9n fue estupendo. El contenido es rico y el formato tambi\u00e9n favorece la creaci\u00f3n de redes con colegas de toda la cadena de valor.<\/p>\n

Sin olvidar, por supuesto, la Congreso de la ECMA<\/strong> y el Cart\u00f3n Awards Gala<\/strong> en Sevilla. Este a\u00f1o, ECMA y Pro Carton dieron la bienvenida a m\u00e1s de 200 participantes en el congreso y a m\u00e1s de 250 en la noche de gala:<\/p>\n<\/div>\n<\/section>\n

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Muchas gracias a todos nuestros miembros por presentar m\u00e1s de 100 candidaturas al concurso. ECEA (European Carton Excellence Award)<\/strong><\/a>. Hemos conseguido invertir una tendencia a la baja que ven\u00edamos observando en los \u00faltimos a\u00f1os. Aspiramos a alcanzar un nuevo r\u00e9cord de 110 contribuciones en 2024. Ser\u00e1 un esfuerzo, pero contamos con su apoyo para alcanzar este objetivo.<\/p>\n

Nuestro estudiante Awards - Pro Carton Young Designers Award (PCYDA)<\/strong><\/a> y V\u00eddeo de estudiante de Pro Carton Award (PCSVA)<\/strong><\/a> - tambi\u00e9n recibi\u00f3 un elevado n\u00famero de inscripciones y de participaci\u00f3n. Hemos colaborado m\u00e1s estrechamente con las universidades y los estudiantes, y tenemos previsto acercar m\u00e1s a los estudiantes y a nuestros representantes de la industria en las pr\u00f3ximas ediciones de la feria. Congreso 2024<\/strong><\/a>. La interacci\u00f3n es clave. Todos los estudiantes han demostrado su inter\u00e9s por nuestra industria y la excelencia de sus proyectos.<\/p>\n

Muchas gracias a los profesores y estudiantes. Cada a\u00f1o es genial ver lo apasionados que est\u00e1is por los envases.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Hubo muchas otras cosas que ocurrieron en 2023. Seguro que no lo he mencionado todo. Me gustar\u00eda dar las gracias una vez m\u00e1s a todos nuestros afiliados por su apoyo durante el a\u00f1o y, por supuesto, a nuestros cada vez m\u00e1s numerosos seguidores en nuestras redes sociales. El a\u00f1o que viene queremos alcanzar la cifra m\u00e1gica de 8.888. LinkedIn<\/strong><\/a> seguidores. Ser\u00e1 un gran esfuerzo, pero haremos todo lo posible por conseguirlo. Con cada marca de 1.000 seguidores, nuestros mensajes llegan a un p\u00fablico m\u00e1s amplio. Agradecemos tu apoyo compartiendo, reenviando y aprobando activamente nuestros mensajes. Una base de seguidores activa nos ayudar\u00e1 a amplificar la voz del cart\u00f3n.<\/p>\n<\/div>\n<\/section>\n

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Por \u00faltimo, unas palabras de agradecimiento a todas las personas que apoyan a Pro Carton en el fondo.\u00a0 Comunicaciones Storm<\/strong><\/a> y Katie Ryan<\/strong><\/a> merecen menciones especiales. Son las muchas manos en segundo plano las que dan vida a nuestra visi\u00f3n.<\/p>\n<\/div>\n<\/section>\n

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Estamos en plena campa\u00f1a de Cart\u00f3n Awards para 2024. El sitio Pro Carton Student Video Award<\/strong> y el Pro Carton Young Designers Award<\/strong> est\u00e1n abiertos a la presentaci\u00f3n de candidaturas. Tambi\u00e9n, ECEA 2024<\/strong> pronto se abrir\u00e1 el plazo de inscripci\u00f3n.<\/p>\n

El Congreso de la ECMA<\/strong> y el Awards Ceremonia<\/strong> en 2024 nos llevar\u00e1 a Berl\u00edn, un lugar muy especial. Berl\u00edn se ha convertido en un s\u00edmbolo del cambio en Alemania. Una ciudad en r\u00e1pida evoluci\u00f3n con una fuerte historia, resistente y acogedora, multicultural y colorida, \u00e1gil y orientada al futuro. Todos ellos atributos que tambi\u00e9n reivindicamos para nuestro sector. \u00a1Qu\u00e9 gran incorporaci\u00f3n! Nos gustar\u00eda dar la bienvenida a 300 personas a la Award's Night del 19 de septiembre.<\/p>\n

Les deseo unas Navidades tranquilas y un 2024 lleno de salud, color y \u00e9xito.<\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

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