{"id":293216,"date":"2023-11-21T17:35:06","date_gmt":"2023-11-21T17:35:06","guid":{"rendered":"https:\/\/www.procarton.com\/?p=293216"},"modified":"2023-11-24T17:56:49","modified_gmt":"2023-11-24T17:56:49","slug":"4evergreen-alliance-moves-from-guidance-to-action-at-annual-conference-the-pathway-to-circularity","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/4evergreen-alliance-moves-from-guidance-to-action-at-annual-conference-the-pathway-to-circularity\/","title":{"rendered":"La alianza 4evergreen pasa de la orientaci\u00f3n a la acci\u00f3n en la Conferencia Anual: \"El camino hacia la circularidad\""},"content":{"rendered":"
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Bruselas, 21 de noviembre de 2023:<\/strong><\/em> M\u00e1s de 150 personas se reunieron en Bruselas y en l\u00ednea para celebrar el tercer aniversario de 4evergreen en una conferencia en la que se reconocieron los logros de la alianza hasta la fecha y se estudi\u00f3 c\u00f3mo maximizar la adopci\u00f3n por parte de la industria de las herramientas de circularidad de 4evergreen.<\/em><\/h4>\n<\/div>\n<\/section>\n<\/div>\n
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\"Despu\u00e9s de tres a\u00f1os de intenso trabajo, tenemos una conjunto de recursos<\/a> abierto a todos\", afirm\u00f3 Hans Wortman, Presidente de 4evergreen<\/strong>. \"Ahora les toca a las empresas, los socios y las autoridades p\u00fablicas utilizarlos y seguir allanando el camino hacia el futuro ecol\u00f3gico de Europa\".<\/p>\n

Con el Reglamento sobre envases y residuos de envases (PPWR) que se vota la misma semana en el Parlamento Europeo, un punto destacado de la conferencia fue un panel de pol\u00edtica que explora c\u00f3mo los envases a base de fibra pueden seguir liderando la sostenibilidad y la circularidad en el nuevo panorama pol\u00edtico.<\/p>\n

\"Somos optimistas en cuanto a que, tras la adopci\u00f3n de la propuesta de Reglamento de Envases y Residuos de Envases (PPWR), podremos hacer que funcione colectivamente. Reconociendo que no poseemos todas las soluciones, nuestro compromiso es mantenernos comprometidos con la industria y las organizaciones ecologistas. Juntos, aspiramos a identificar soluciones econ\u00f3micamente eficientes que se ajusten a las expectativas de sostenibilidad de los consumidores\", ha declarado Aurel Ciobanu Dordea, Director de la Direcci\u00f3n General de Medio Ambiente y Econom\u00eda Circular de la Comisi\u00f3n Europea.<\/p>\n

Ante la creciente demanda de envases sostenibles, Sarah Price, Michelle Gibbons, copresidenta de 4evergreen<\/strong>Director General de la Asociaci\u00f3n de Marcas Europeas (AIM), Arnas Liauksminas<\/strong>Agregado de Medio Ambiente de la Representaci\u00f3n Permanente de Lituania ante la UE, y Tahmid Chowdhury, Director de Programas del Cambridge Institute for Sustainability Leadership (CISL), debatieron los retos y oportunidades del sector. Las conversaciones pusieron de relieve la necesidad de una mayor colaboraci\u00f3n de las partes interesadas en toda la cadena de valor para impulsar el cambio. Tambi\u00e9n destacaron el papel clave de los consumidores en este proceso y el reto de adoptar un enfoque sist\u00e9mico para la circularidad y navegar por las complejidades legislativas.<\/p>\n

Un viaje para mantener altas las ambiciones circulares <\/strong><\/p>\n

Durante los \u00faltimos tres a\u00f1os, 4evergreen ha estado trabajando en la publicaci\u00f3n de sus tres principales productos para la sostenibilidad de los envases de fibra: el Protocolo de Evaluaci\u00f3n de la Reciclabilidad, la Gu\u00eda de Circularidad por Dise\u00f1o y la Gu\u00eda de Mejora de la Recogida y Clasificaci\u00f3n. Durante la conferencia, los expertos de 4evergreen mostraron c\u00f3mo las empresas pueden utilizar las herramientas para mejorar los resultados del reciclado.<\/p>\n

La creaci\u00f3n de una caja de herramientas accesible es fundamental para el objetivo de 4evergreen de alcanzar una tasa de reciclado de envases de fibra de 90% en 2030. Susanne Haase, Directora del Programa 4evergreen<\/strong>y las representantes Regina Knoll (WestRock), Maria Holopainen (Stora Enso) y Gabriella Tomolillo (Tetra Pak), recordaron el camino recorrido por la alianza para establecer este objetivo y trabajar para completar la caja de herramientas, desde sus inicios en 2020.<\/p>\n

Aprovechar las mejores pr\u00e1cticas circulares<\/strong><\/p>\n

A partir de lo que est\u00e1n haciendo la cadena de valor y las marcas, la conferencia mostr\u00f3 c\u00f3mo el sector puede seguir trabajando por una Europa competitiva y sostenible, convirtiendo en acci\u00f3n las orientaciones y las mejores pr\u00e1cticas.<\/p>\n

Esto es en lo que cree 4evergreen, y para demostrar c\u00f3mo el propio conjunto de herramientas de la alianza permite un cambio accionable, las empresas miembros presentaron sus \"Historias de \u00e9xito de la circularidad\".<\/p>\n

Se presentaron cinco proyectos:<\/p>\n

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  1. Afrontar los retos de la reciclabilidad: Aquapak Desarrollo de recubrimientos de barrera repulpables y biodigestibles para envases funcionales a base de fibra<\/li>\n
  2. Dise\u00f1o para la circularidad: SIG, SIG Terra barrera completa sin aluminio<\/li>\n
  3. Mejorar la recogida y clasificaci\u00f3n: Huhtamaki, Seda, Stora Enso, McDonalds - The Cup Collective<\/li>\n
  4. Buenas pr\u00e1cticas de circularidad: Elopak - Tetra Pak - SIG - Planta de reciclaje de Palurec PolyAl<\/li>\n
  5. Proyecto de inversiones emblem\u00e1ticas que permite alcanzar nuestros objetivos clave: DS Smith, Laboratorio de Desarrollo de Fibra y Papel, o \"Fibre Lab\".<\/li>\n<\/ol>\n

    Una publicaci\u00f3n especial, el \"Informe del 3er aniversario\",<\/a> con enlaces a las 22 circulares de sus miembros.<\/p>\n

    A lo largo de toda la jornada, los participantes tuvieron la oportunidad de leer el informe y de establecer contactos y debatir posibles colaboraciones durante el almuerzo y un c\u00f3ctel final de networking. La ocasi\u00f3n proporcion\u00f3 una valiosa plataforma para la interacci\u00f3n directa con los responsables pol\u00edticos y los esfuerzos colectivos para construir una sociedad m\u00e1s circular.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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    M\u00e1s informaci\u00f3n sobre 4evergreen:<\/strong><\/a><\/h3>\n<\/div>\n<\/section>\n
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    <\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

    M\u00e1s de 150 personas se reunieron en Bruselas y en Internet para celebrar el tercer aniversario de 4evergreen en una conferencia en la que se reconocieron los logros de la alianza hasta la fecha.<\/p>","protected":false},"author":1286,"featured_media":282976,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[270,79,242],"tags":[],"class_list":["post-293216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4evergreen","category-brands-markets","category-procarton"],"yoast_head":"\n4evergreen alliance moves from guidance to action at Annual Conference: \u201cThe Pathway to Circularity\u201d - Pro Carton<\/title>\n<meta name=\"description\" content=\"More than 150\u00a0people joined in Brussels and online to celebrate the 3-year anniversary of 4evergreen at a conference recognising the alliance\u2019s achievements so far.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/4evergreen-alliance-moves-from-guidance-to-action-at-annual-conference-the-pathway-to-circularity\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4evergreen alliance moves from guidance to action at Annual Conference: \u201cThe Pathway to Circularity\u201d - 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