{"id":292528,"date":"2023-10-04T19:45:59","date_gmt":"2023-10-04T18:45:59","guid":{"rendered":"https:\/\/www.procarton.com\/?p=292528"},"modified":"2023-10-18T19:47:06","modified_gmt":"2023-10-18T18:47:06","slug":"die-preistrager-des-carton-austria-awards-karton-naturlich","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/die-preistrager-des-carton-austria-awards-karton-naturlich\/","title":{"rendered":"Die Preistr\u00e4ger des Carton Austria Awards: \u00a1Cart\u00f3n, naturalmente!"},"content":{"rendered":"
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Los materiales naturales y el dise\u00f1o refinado caracterizan esta vez a la Preistr\u00e4ger des 6. Carton Austria Award. Carton Austria Award. El premio de la revista CASH Handelsmagazin-Redaktion fue para \"Birdhouse\" de B\u00f6sm\u00fcller. El p\u00fablico vot\u00f3 ex aequo por \"Recyclay\u00ae\" de MM Packaging y \"Lederhaas\", tambi\u00e9n de B\u00f6sm\u00fcller. Die Preistr\u00e4ger wurden bei der Verleihung am 3. Oktober 2023 im Rahmen des Packaging Dialog 2023 ausgiebig gefeiert.<\/strong><\/p>\n<\/div>\n<\/section>\n

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Tras los grandes \u00e9xitos cosechados en los \u00faltimos a\u00f1os, \u00d6sterreich ha vuelto a destacar en 2023 por sus mejores envases de cart\u00f3n. PROPAK Austria, Pro Carton y la revista Handelsmagazin CASH han establecido su cooperaci\u00f3n.<\/p>\n

Se han fabricado las mejores soluciones de envasado de productos defectuosos del pa\u00eds, tanto para el comercio estacionario como para las tiendas en l\u00ednea. Los criterios son los siguientes El efecto en el punto de venta (visual, t\u00e1ctil y como plataforma de informaci\u00f3n), el momento de asombro en las ofertas en l\u00ednea, el valor del envase y, por supuesto, la sostenibilidad.
\nLos premios fueron anunciados por Margaretha Jurik, directora de la revista CASH Handelsmagazin, Florian Fuchs, portavoz de PROPAK Austria Faltschachtelindustrie, y Horst Bittermann, director general de Pro Carton.<\/p>\n

La entrega de premios tuvo lugar en el marco del Packaging Dialogs 2023, el evento de marketing para la cadena de suministro de envases y embalajes. Theresa Imre, fundadora y directora general de markta, habl\u00f3 sobre su \u00e9xito con markta, mientras que Horst Bittermann, director general de Pro Carton, inform\u00f3 sobre los \u00faltimos avances en las normativas de la UE. El acto se complet\u00f3 con un coloquio con Evelyn Wolfslehner del Klimaministerium, moderado por Margaretha Jurik.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Premio del Jurado:<\/strong><\/h4>\n

Casa para p\u00e1jaros<\/strong>
\nFabricante de cajas plegables:\u00a0B\u00f6sm\u00fcller Gesti\u00f3n de impresi\u00f3n<\/a>
\nPropietario de la marca:\u00a0Gut Hardegg<\/a>\u00a0\/ Ingeniero Maximilian Hardegg
\nDise\u00f1ador de estructuras:\u00a0Ingeniero Maximilian Hardegg<\/a>
\nDise\u00f1adora gr\u00e1fica: Alice Nemecek \/ stock & nemecek, Productor: J\u00f6rg G\u00fcnther
\nFabricante de cart\u00f3n:\u00a0WestRock<\/a><\/em><\/p>\n<\/div>\n<\/section>\n

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La innovadora funda de cart\u00f3n natural de alta calidad es tan atractiva como pr\u00e1ctica. Es perfecto como bolso y como sin\u00f3nimo de \"regalo\". El Futterh\u00e4uschen es con pocos Handgriffen einsatzbereit y se anschlie\u00dfend mittels beiliegender Schnur en einen Baum oder unter das Vordach geh\u00e4ngt oder einfach an einen m\u00f6glichst wettergesch\u00fctzten und erh\u00f6hten Platz gestellt. Ideal auch f\u00fcr Terrasse und Balkon, so k\u00f6nnen die V\u00f6gel aus n\u00e4chster N\u00e4he beobachtet werden. Das H\u00e4uschen ist bereits mit Premium-Wildvogelfutter vom Gut Hardegg bef\u00fcllt. Un lugar ecol\u00f3gico y respetuoso con el medio ambiente.<\/p>\n

La decisi\u00f3n del jurado<\/strong>
\nEl jurado del concurso \"BIRDHOUSE\", de B\u00f6sm\u00fcller Print para Gut Hardegg, ha quedado impresionado, y ello por varios motivos: Por un lado, la combinaci\u00f3n de embalaje y producto en esta intensidad y forma es la categor\u00eda m\u00e1s alta. El embalaje est\u00e1 hecho a medida, es f\u00e1cil de manipular, est\u00e1 completamente integrado y, adem\u00e1s, se adapta perfectamente al producto. Un Vogelfutter de alta calidad envasado en una caja de cart\u00f3n es totalmente seguro y, por lo tanto, genial, ya que los componentes del producto est\u00e1n completamente integrados en el envase. De este modo se consigue un mayor valor a\u00f1adido, ya que el embalaje se convierte en un producto completo (Vogelhaus). El concepto hol\u00edstico se aplica de principio a fin de forma pr\u00e1ctica y sin fisuras, y las caracter\u00edsticas del cart\u00f3n como material de embalaje se ponen aqu\u00ed en escena.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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V\u00eddeo-Declaraci\u00f3n\u00a0<\/strong>\"Pajarera\"<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Horst Bittermann (Pro Carton), Markus Purker (B\u00f6sm\u00fcller Print Management), Margaretha Jurik (CASH Handelsmagazin), Helmut Urbanec (B\u00f6sm\u00fcller Print Management), Florian Fuchs (PROPAK Austria Faltschachtelindustrie, MM Packaging)<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Publikumspreise:<\/strong><\/h4>\n

En este a\u00f1o se han adjudicado dos premios, a pesar de que ambos est\u00e1n muy alejados unos de otros y de que su participaci\u00f3n ha sido muy elevada; las \u00faltimas votaciones han sido muy emocionantes.<\/p>\n

Tazas Espresso Recyclay<\/strong>
\nFabricante de cajas plegables:\u00a0Embalaje MM<\/a>\u00a0(Planta: MM Neupack)
\nPropietario de la marca:\u00a0Nespresso<\/a>
\nDise\u00f1ador de estructuras:\u00a0Embalaje MM<\/a>
\nFabricante de cart\u00f3n:\u00a0MM Board & Paper<\/a><\/em><\/p>\n<\/div>\n<\/section>\n

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Si se combina el know-how con la calidad, se obtiene mucho m\u00e1s. Para las latas de Nespresso, MM ha utilizado Recyclay\u00ae (un material fabricado \u00edntegramente con madera de porcino reciclada, patentado y fabricado por Revol, un fabricante de madera de porcino de Francia) para crear un envase con un dise\u00f1o sostenible. El material de empaquetado, que no es transparente, ha sido estampado en color beige claro y muestra los beneficios que aporta, no s\u00f3lo para el cliente, sino tambi\u00e9n para el vendedor. El manguito farbenfrohe muestra Flechtmuster simbabwischer Binga-K\u00f6rbe y es el Werk des zeitgen\u00f6ssischen K\u00fcnstlers Kombo Chapfika. Este nuevo dise\u00f1o interpretativo se adapta tambi\u00e9n a las tazas de espresso y pretende crear un ambiente estimulante entre el producto y el embalaje.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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V\u00eddeo-Declaraci\u00f3n\u00a0\"Reciclaje\"<\/a><\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Horst Bittermann (Pro Carton), Roman Billiani (MM Packaging), Marijana Djuric (MM Neupack Austria), Michael Wadsak (MM Group), Florian Fuchs (PROPAK Austria Faltschachtelindustrie, MM Packaging), Margaretha Jurik (CASH Handelsmagazin)<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Pol\u00edgono-Faltschachteln \"Lederhaas\"<\/strong><\/h4>\n

Fabricante de cajas plegables: B\u00f6sm\u00fcller Gesti\u00f3n de impresi\u00f3n<\/a>Productor:\u00a0nullacht16<\/a>
\nPropietario de la marca:\u00a0Cosm\u00e9ticos Lederhaas<\/a>
\nDise\u00f1ador de estructuras:\u00a0B\u00f6sm\u00fcller Gesti\u00f3n de impresi\u00f3n<\/a>
\nDise\u00f1adora gr\u00e1fica: Alexandra Pecher, Wolfgang Lederhaas, Roland H\u00f6rmann\/phospho; Fotograf\u00eda y v\u00eddeo: Mark Glassner
\nFabricante de cart\u00f3n:\u00a0Stora Enso<\/a>
\nDirecci\u00f3n art\u00edstica: Alexandra Pecher, Wolfgang Lederhaas<\/em><\/p>\n<\/div>\n<\/section>\n

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Lederhaas Cosmetics dise\u00f1a sus productos a partir de ingredientes naturales aut\u00f3ctonos (plantas, minerales, tierra) y sus formas naturales, a menudo geom\u00e9tricas. Adem\u00e1s de las series anteriores, se ha ampliado el espectro de la cosmetolog\u00eda del bienestar. La Honey Bee Edition ofrece la capacidad regenerativa de los productos cosm\u00e9ticos con antioxidantes naturales, l\u00edpidos bioactivos y efectos naturales de alta tecnolog\u00eda. Tanto el envasado como el dise\u00f1o del envase realzan la geometr\u00eda de los envases. En la misma estructura por niveles de los envases se han introducido y variado las distintas secciones. Predominan las flores naturales y los elementos decorativos de madera confieren a la forma, casi escult\u00f3rica, elegancia y delicadeza.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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V\u00eddeo-Declaraci\u00f3n\u00a0\"Lederhaas\"<\/a><\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Horst Bittermann (Pro Carton), Wolfgang Lederhaas (Lederhaas Cosmetics), Walter Chadim (B\u00f6sm\u00fcller Print Management), Margaretha Jurik (CASH Handelsmagazin), Markus Purker (B\u00f6sm\u00fcller Print Management), Florian Fuchs (PROPAK Austria Faltschachtelindustrie, MM Packaging)<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Horst Bittermann (Pro Carton), Marijana Djuric (MM Neupack Austria), Michael Wadsak (MM Group), Helmut Urbanec (B\u00f6sm\u00fcller Print Management), Roman Billiani (MM Packaging), Markus Purker (B\u00f6sm\u00fcller Print Management), Walter Chadim (B\u00f6sm\u00fcller Print Management), Wolfgang Lederhaas (Lederhaas Cosmetics), Florian Fuchs (PROPAK Austria Faltschachtelindustrie, MM Packaging), Margaretha Jurik (CASH Handelsmagazin).<\/p>\n<\/div>\n<\/section>\n

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Reserve la fecha: El pr\u00f3ximo Di\u00e1logo sobre Embalajes tendr\u00e1 lugar el 8 de octubre de 2024. Oktober 2024 statt, wieder um 17:00 Uhr in der Marx Restauration.<\/em><\/strong><\/p>\n

M\u00e1s informaci\u00f3n:
\nSuzanne E. McEwen<\/em><\/a><\/p>\n

www.cash.at<\/a>
\nwww.propak.at<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

Los materiales naturales y el dise\u00f1o refinado caracterizan esta vez a la Preistr\u00e4ger des 6. Carton Austria Award. Carton Austria Award.<\/p>","protected":false},"author":1286,"featured_media":289150,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-292528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national-activities"],"yoast_head":"\nDie Preistr\u00e4ger des Carton Austria Awards: Karton, nat\u00fcrlich! - Pro Carton<\/title>\n<meta name=\"description\" content=\"Nat\u00fcrliche Materialien und hinrei\u00dfendes Design kennzeichnen diesmal die Preistr\u00e4ger des 6. 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