{"id":290024,"date":"2023-07-12T19:48:19","date_gmt":"2023-07-12T18:48:19","guid":{"rendered":"https:\/\/www.procarton.com\/?p=290024"},"modified":"2023-07-18T19:51:09","modified_gmt":"2023-07-18T18:51:09","slug":"an-interview-with-sanjeev-das-ice-cream-research-development-head-for-packaging-systems-for-unilever","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/an-interview-with-sanjeev-das-ice-cream-research-development-head-for-packaging-systems-for-unilever\/","title":{"rendered":"Entrevista con Sanjeev Das, Jefe de Investigaci\u00f3n y Desarrollo de Envasado y Sistemas para Helados de Unilever"},"content":{"rendered":"
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Estamos encantados de contar con Sanjeev Das<\/a>Sanjeev, Jefe de Investigaci\u00f3n y Desarrollo de Envasado y Sistemas de Helados de Unilever, volver\u00e1 a formar parte del jurado en 2023. Sanjeev es juez tanto del European Carton Excellence Award (ECEA<\/a>) y el Pro Carton Young Designers Award (PCYDA<\/a>).<\/p>\n

Sanjeev estudi\u00f3 ingenier\u00eda de envases y tiene unos 20 a\u00f1os de experiencia diversa en diferentes categor\u00edas empresariales de productos de consumo y del sector sanitario. Es un firme defensor de los envases experienciales mediante una s\u00edntesis de dise\u00f1o, materiales sostenibles, tecnolog\u00eda y asociaciones.<\/p>\n

A medida que nos acercamos a las fases finales del Awards de 2023, con las candidaturas de la ECEA y el PCYDA ya preseleccionadas por Sanjeev y el jurado, y con las votaciones p\u00fablicas abiertas en julio, le pedimos a Sanjeev algunas ideas sobre su papel en el jurado.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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\u00bfC\u00f3mo empez\u00f3 a participar en la ECEA y el PCYDA Awards?<\/strong><\/p>\n

Pro Carton se me acerc\u00f3 con la oportunidad de juzgar las entradas Award en 2022. Pens\u00e9 que ser\u00eda gratificante formar parte del jurado, \u00a1y no me equivoqu\u00e9! Me alegro de haber aceptado el reto: revisamos creaciones apasionantes tanto de veteranos del sector (ECEA) como de j\u00f3venes mentes creativas (PCYDA).<\/em><\/p>\n

\u00bfEn qu\u00e9 elementos concretos te fijas y te fijas en las entradas?\u00a0 <\/strong><\/p>\n

Me interesa especialmente el problema del consumidor que resuelve cada creaci\u00f3n de cart\u00f3n en estos Awards. Tambi\u00e9n intento comprender la idea que hay detr\u00e1s del cart\u00f3n y en qu\u00e9 sentido es \u00fanico. Busco la creatividad pr\u00e1ctica, como elemento diferenciador. Tambi\u00e9n busco que el usuario tenga una gran experiencia general con el cart\u00f3n. Estos elementos combinados son los que hacen un ganador para m\u00ed.<\/em><\/p>\n

\u00bfEsto debe diferir para la AEPI y para el PCYDA? \u00bfCu\u00e1les son las diferencias?\u00a0\u00a0<\/strong><\/p>\n

Las principales diferencias son que para la ECEA, adem\u00e1s de lo que he dicho anteriormente, es importante la experiencia t\u00e9cnica y c\u00f3mo se ejecuta. Los productos de la ECEA son envases que ya est\u00e1n en producci\u00f3n, por lo que me fijo en el acabado general del producto, los detalles y la est\u00e9tica de la soluci\u00f3n. Por supuesto, tambi\u00e9n me atraen las candidaturas que se basan en un enfoque sostenible E2E.<\/em><\/p>\n

\u00bfPor qu\u00e9 recomendar\u00eda a un joven estudiante que entrara en el PCYDA? \u00bfQu\u00e9 hay para ellos? <\/strong><\/p>\n

El PCYDA Award es una gran plataforma para que los estudiantes sean reconocidos por mostrar su brillantez creativa. Tambi\u00e9n es una oportunidad para presentar soluciones a los problemas de los consumidores.Bolsas gemelas para palomitas y bebidas<\/a>\" y \"Swingtape<\/a>\"ganadores del PCYDA en 2022. El PCYDA es un buen punto de partida si eres ambicioso y quieres dar forma al pensamiento de dise\u00f1o del futuro. Esperamos ver tus dise\u00f1os en 2024.<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Nota:<\/strong><\/p>\n

ECEA<\/strong> Las entradas deben haber sido fabricadas para su venta en los \u00faltimos 3 a\u00f1os y vendidas en el mercado europeo.\u00a0 PCYDA<\/strong> est\u00e1 abierto a todos los estudiantes de dise\u00f1o de Europa que no trabajen como profesionales.<\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

Sanjeev Das, Jefe de Investigaci\u00f3n y Desarrollo de Helados para Envases y Sistemas de Unilever, forma parte del jurado en 2023 para ECEA y PCYDA.<\/p>","protected":false},"author":1286,"featured_media":289510,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42,79,44,242],"tags":[],"class_list":["post-290024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-brands-markets","category-marketing-trends","category-procarton"],"yoast_head":"\nAn interview with Sanjeev Das, Ice Cream Research & Development Head for Packaging & Systems for Unilever - Pro Carton<\/title>\n<meta name=\"description\" content=\"Sanjeev Das, Ice Cream Research & Development Head for Packaging & Systems for Unilever, sits on the judges panel in 2023 for ECEA and PCYDA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/an-interview-with-sanjeev-das-ice-cream-research-development-head-for-packaging-systems-for-unilever\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An interview with Sanjeev Das, Ice Cream Research & Development Head for Packaging & Systems for Unilever - 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