{"id":289994,"date":"2023-07-11T19:47:54","date_gmt":"2023-07-11T18:47:54","guid":{"rendered":"https:\/\/www.procarton.com\/?p=289994"},"modified":"2023-07-18T19:50:30","modified_gmt":"2023-07-18T18:50:30","slug":"an-interview-with-simon-bolton-group-ceo-at-group-xp-and-chairman-at-superunion","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/an-interview-with-simon-bolton-group-ceo-at-group-xp-and-chairman-at-superunion\/","title":{"rendered":"Entrevista con Simon Bolton, Consejero Delegado de Group XP y Presidente de Superunion"},"content":{"rendered":"
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Simon Bolton es un experto en marketing internacional con experiencia en la direcci\u00f3n de agencias de dise\u00f1o y comunicaci\u00f3n. Ha vivido y trabajado en 7 ciudades diferentes de 3 continentes.<\/h5>\n
Este es el tercer a\u00f1o que Simon acepta participar en el V\u00eddeo de estudiante de Pro Carton Award (PCSVA)<\/a> panel de jueces.<\/h5>\n<\/div>\n<\/section>\n<\/div>\n
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\u00bfC\u00f3mo surgi\u00f3 su relaci\u00f3n con PCSVA?<\/strong><\/p>\n

Estaba sentado en la sala VIP de la Terminal 5 de Heathrow a punto de volar a Barbados para unas vacaciones de submarinismo cuando recib\u00ed una llamada \"inesperada\" de Tony (Hitchin) pidi\u00e9ndome que me uniera al jurado y aportara la experiencia de mi larga carrera en publicidad y dise\u00f1o al PCSVA.<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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\u00bfQu\u00e9 fue lo que le atrajo para formar parte del jurado?<\/strong><\/p>\n

Bueno, yo dir\u00eda que se debi\u00f3 a dos factores: me gust\u00f3 la idea de que la comunidad estudiantil \"enfrentara su ingenio\" al reto y me intrig\u00f3 especialmente la necesidad de presentar la respuesta como una pel\u00edcula. Personalmente, me encanta el cine como medio.<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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\u00bfCu\u00e1l es para usted el v\u00eddeo m\u00e1s memorable o favorito hasta la fecha?<\/strong><\/p>\n

Evidentemente, no voy a revelar nada de las candidaturas de este a\u00f1o, pero creo que el a\u00f1o pasado recibimos candidaturas magn\u00edficas: \"Cartonovella\" fue la pel\u00edcula m\u00e1s destacada que recuerdo. El argumento estaba muy bien escrito y el guionista se las arregl\u00f3 para encontrar el verdadero drama y convertir al cart\u00f3n en el h\u00e9roe. Debo se\u00f1alar que tambi\u00e9n me pareci\u00f3 un trabajo valiente, bien juzgado y construido a partir de la tensi\u00f3n din\u00e1mica del principio de la pel\u00edcula.<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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\u00bfQu\u00e9 elementos busca que se incluyan en estos v\u00eddeos de estudiantes?<\/strong><\/p>\n

Quiero que los alumnos intenten resistirse a lo banal y lo obvio. Quiero que los estudiantes intenten resistirse a lo banal y lo obvio: crear un prop\u00f3sito para el cart\u00f3n en el que no he pensado, pero debo decir que no se trata de \"pisar\" otros materiales de envasado. Yo dir\u00eda - ensalzar las virtudes del cart\u00f3n y hacerlo con un impacto dram\u00e1tico.<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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\u00bfHa visto alguna evoluci\u00f3n en las entradas de los \u00faltimos tres a\u00f1os?<\/strong><\/p>\n

La verdad es que habr\u00eda esperado un mayor progreso y me habr\u00eda gustado ver evolucionar la narrativa a trav\u00e9s de nuevos temas, t\u00e9cnicas y la superaci\u00f3n de los l\u00edmites creativos.<\/em><\/p>\n

\u00bfHay algo que le gustar\u00eda ver en una entrada del PCSVA que no haya visto hasta ahora?<\/strong><\/p>\n

Eso es exactamente lo que yo esperar\u00eda .... \u00a1Algo extraordinario que no haya visto antes!<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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\u00bfCu\u00e1l ser\u00eda su consejo para los estudiantes que planean presentarse al PCSVA Award el a\u00f1o que viene?<\/strong><\/p>\n

Estimados estudiantes - No se centren \u00fanicamente en temas de \"comparaci\u00f3n y contraste\" - Empujen con un trozo de papel en blanco - creen algo que no se haya hecho antes pero, por supuesto, tienen que permanecer \"on (Pro Carton) brand\".<\/em><\/p>\n

\u00bfCu\u00e1l cree que es el beneficio para los estudiantes de unirse al PCSVA?<\/strong><\/p>\n

Una gran experiencia: la oportunidad de a\u00f1adir contenido y confianza a tu cartera.<\/em><\/p>\n

La oportunidad de marcar una diferencia significativa<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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\u00bfDesea a\u00f1adir algo m\u00e1s?<\/strong><\/p>\n

\"Tienes una gran libertad dentro de un briefing ajustado\".<\/em><\/h4>\n<\/div>\n<\/section>\n<\/div>\n
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El Pro Carton Student Video Award es un concurso europeo para contar historias en v\u00eddeo sobre los envases de cart\u00f3n y el cart\u00f3n. Pro Carton busca estudiantes creativos que nos ayuden a contar al mundo los beneficios de los envases de cart\u00f3n y el cart\u00f3n. En 2022 (el tercer a\u00f1o de los premios), hubo 2 ganadores conjuntos y 3 muy elogiados. El mejor v\u00eddeo de 2023 ganar\u00e1 5.000 euros. Los ganadores se dar\u00e1n a conocer en la cena de gala Awards en Sevilla, Espa\u00f1a, el 21 de septiembre.<\/h5>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

Simon Bolton es uno de los jueces del panel de este a\u00f1o para el Pro Carton Student Video Award (PCSVA).<\/p>","protected":false},"author":1286,"featured_media":290007,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42,79,242],"tags":[],"class_list":["post-289994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-brands-markets","category-procarton"],"yoast_head":"\nAn Interview with Simon Bolton, Group CEO at Group XP and Chairman at Superunion - Pro Carton<\/title>\n<meta name=\"description\" content=\"Simon Bolton is one of the judges on this years panel for the Pro Carton Student Video Award (PCSVA).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/an-interview-with-simon-bolton-group-ceo-at-group-xp-and-chairman-at-superunion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Interview with Simon Bolton, Group CEO at Group XP and Chairman at Superunion - 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