{"id":289970,"date":"2023-07-13T19:48:48","date_gmt":"2023-07-13T18:48:48","guid":{"rendered":"https:\/\/www.procarton.com\/?p=289970"},"modified":"2023-07-18T19:52:22","modified_gmt":"2023-07-18T18:52:22","slug":"update-on-the-newly-created-marketing-and-public-affairs-workstreams-from-pro-carton","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/update-on-the-newly-created-marketing-and-public-affairs-workstreams-from-pro-carton\/","title":{"rendered":"Informaci\u00f3n actualizada sobre las nuevas l\u00edneas de trabajo de marketing y asuntos p\u00fablicos de Pro Carton."},"content":{"rendered":"
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L\u00ednea de trabajo de marketing<\/h3>\n<\/div>\n<\/section>\n
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La corriente de trabajo de marketing de Pro Carton est\u00e1 formada por 9 expertos en marketing de empresas miembros de Pro Carton y ECMA<\/a>. El equipo de marketing cuenta con una representaci\u00f3n equilibrada de f\u00e1bricas de cart\u00f3n y transformadores. El equipo se re\u00fane cada dos meses y acaba de hacerlo por segunda vez desde su creaci\u00f3n.<\/p>\n

Los principales objetivos de la L\u00ednea de Trabajo de Marketing son:<\/p>\n

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  1. Garantizar que los puntos centrales y las actividades de marketing de Pro Carton PR coincidan con los temas e intereses clave de las organizaciones miembro.<\/li>\n
  2. Aumentar la penetraci\u00f3n de los productos de marketing disponibles m\u00e1s ampliamente en las organizaciones miembros a trav\u00e9s de los miembros individuales de marketing del equipo.<\/li>\n<\/ol>\n

    Entre las empresas representadas figuran Holmen Iggesund<\/a>, Grupo Metsa<\/a>, Grupo RDM<\/a>, Stora Enso<\/a>, MM Board & Paper<\/a>, Westrock<\/a>, Graphic Packaging International<\/a>, Embalaje Faller<\/a> y Van Genechten Packaging<\/a>.<\/p>\n<\/div>\n<\/section>\n

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    Winfried Muehling,<\/a> Director de Marketing y Comunicaci\u00f3n, Pro Carton.<\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>\n

    Seguir un enlace a\u00f1adido manualmente<\/a><\/p>\n
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    Productos de marketing recientes<\/p>\n<\/div>\n<\/section>\n

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    <\/div>\n<\/div>\n<\/div>\n
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    <\/div>\n<\/div>\n<\/div>\n
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    A disposici\u00f3n de nuestros socios<\/p>\n<\/div>\n<\/section>\n<\/div>\n

    <\/span><\/span><\/div>\n
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    Asuntos p\u00fablicos<\/h3>\n<\/div>\n<\/section>\n
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    \n

    El grupo de trabajo sobre asuntos p\u00fablicos, formado por 10 empresas miembros, con un equilibrio equitativo entre f\u00e1bricas y transformadores, ha celebrado ya 2 reuniones. El objetivo del grupo es facilitar un flujo bidireccional de informaci\u00f3n y debate sobre la legislaci\u00f3n que afecta a los envases plegables y al cart\u00f3n. En las reuniones ponemos al d\u00eda a los miembros sobre el trabajo de promoci\u00f3n en el que Pro Carton \/ ECMA est\u00e1n involucrados (con el objetivo de que esta informaci\u00f3n se transmita a trav\u00e9s de las empresas miembros y hasta el nivel de CEO) y cuando sea necesario, vamos a tratar de acordar \"posiciones de la industria\" como parte de nuestro trabajo para influir en el debate sobre la pol\u00edtica europea de envases.<\/p>\n

    Mike Turner, Director General,\u00a0ECMA - Asociaci\u00f3n Europea de Fabricantes de Cart\u00f3n\u00a0\u00a0<\/strong>E: mturner@ecma.org<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

    La \u00faltima actualizaci\u00f3n de los recientemente creados flujos de trabajo de marketing y asuntos p\u00fablicos de Pro Carton.<\/p>","protected":false},"author":1286,"featured_media":282498,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,228,241,44,77,242,66],"tags":[],"class_list":["post-289970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-eu-political-news","category-legislation","category-marketing-trends","category-national-activities","category-procarton","category-latest-member-news"],"yoast_head":"\nUpdate on the newly-created Marketing and Public Affairs Workstreams from Pro Carton - Pro Carton<\/title>\n<meta name=\"description\" content=\"The latest update from the newly-created Marketing and Public Affairs Workstreams from Pro Carton.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/update-on-the-newly-created-marketing-and-public-affairs-workstreams-from-pro-carton\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Update on the newly-created Marketing and Public Affairs Workstreams from Pro Carton - 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