{"id":289487,"date":"2023-06-19T14:19:15","date_gmt":"2023-06-19T13:19:15","guid":{"rendered":"https:\/\/www.procarton.com\/?p=289487"},"modified":"2023-07-07T17:09:54","modified_gmt":"2023-07-07T16:09:54","slug":"recycle-vs-reuse-a-consumer-study-by-pro-carton-in-germany","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/recycle-vs-reuse-a-consumer-study-by-pro-carton-in-germany\/","title":{"rendered":"Reciclar frente a reutilizar. Un estudio realizado por Pro Carton entre consumidores alemanes."},"content":{"rendered":"
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Las nuevas normativas que obligan a introducir envases reutilizables en los establecimientos de hosteler\u00eda se han topado con la resistencia de los consumidores alemanes, seg\u00fan una nueva encuesta de Pro Carton*.<\/h4>\n

M\u00e1s de 1.000 consumidores alemanes fueron encuestados sobre sus preferencias en cuanto a materiales de envasado, a la luz de los recientes avances para promover la reutilizaci\u00f3n frente al reciclaje:<\/h4>\n<\/div>\n<\/section>\n<\/div>\n
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Dos tercios (66%) de los encuestados demostraron un bajo nivel de aceptaci\u00f3n de sistemas de dep\u00f3sito obligatorio<\/strong>que sugieren que la introducci\u00f3n de un sistema de dep\u00f3sito m\u00ednimo para los envases de pl\u00e1stico reutilizables reducir\u00eda la frecuencia con la que compran, cenan o hacen pedidos a las marcas afectadas. 28% no se ver\u00edan afectados, mientras que solo 6% est\u00e1n a favor de la medida y probablemente aumentar\u00edan su frecuencia de consumo o pedido.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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NOODS - para llevar-276608<\/div>\n<\/div>\n<\/div>\n
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En el \u00e1mbito de la comida r\u00e1pida, los comportamientos son en gran medida los mismos, con 61% prefieren desechar sus envases para reciclarlos<\/strong>frente a 39% que elegir\u00edan almacenar, enjuagar y devolver los envases de pl\u00e1stico reutilizables a un punto de recogida. Mientras tanto, la confianza en que los puntos de venta limpien adecuadamente los envases de pl\u00e1stico reutilizables sigue siendo baja, lo que suscita preocupaci\u00f3n sobre c\u00f3mo pueden garantizar los puntos de venta la higiene alimentaria en medio de estos cambios.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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El sentimiento identificado por los encuestados se refleja en sus preferencias por los envases reciclables, con casi dos tercios m\u00e1s o mucho m\u00e1s propensos a elegir una marca que utiliza envases reciclables<\/strong>sobre un competidor que utilice envases de pl\u00e1stico reutilizables. La inversi\u00f3n y la investigaci\u00f3n tambi\u00e9n se ven favorecidas en este espacio, ya que m\u00e1s de dos tercios (67%) prefieren que las marcas inviertan en biodegradables, envases de cart\u00f3n<\/strong> que puedan reciclarse, en lugar de envases de pl\u00e1stico reutilizables (33%).<\/p>\n<\/div>\n<\/section>\n

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La investigaci\u00f3n, realizada en mayo de 2023, una vez m\u00e1s destaca la confianza de los consumidores en los envases y el cart\u00f3n<\/strong>con m\u00e1s de tres cuartas partes (75%) que identifican envases de cart\u00f3n reciclables y biodegradables<\/strong> como mejores para el medio ambiente.<\/p>\n<\/div>\n<\/section>\n

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Hablando de los resultados, Winfried Muehling, Director de Marketing y Comunicaci\u00f3n, Pro Carton<\/a>, dijo:<\/p>\n

\"Pocos dudar\u00edan de que los envases reutilizables pueden ser un motor importante hacia una econom\u00eda circular. Ofrecen varias ventajas para ocasiones de uso espec\u00edficas y pueden contribuir a la reducci\u00f3n de envases innecesarios. Sin embargo, al abogar \u00fanicamente por los envases reutilizables, corremos el riesgo de poner en peligro sus objetivos al no prestar suficiente atenci\u00f3n a una cosa: el compromiso de los consumidores.<\/em><\/p>\n

Como demuestran los resultados de nuestra reciente encuesta entre los consumidores, su aceptaci\u00f3n ya es escasa. La cooperaci\u00f3n de los consumidores ser\u00e1 esencial para garantizar altos \u00edndices de devoluci\u00f3n y de rotaci\u00f3n. Habr\u00e1 diferentes requisitos para el consumo para llevar y para el consumo en casa, para la ciudad y para los lugares fuera de la ciudad. Aunque los envases reutilizables tienen su utilidad, no existe una \"talla \u00fanica\". Ambas soluciones pueden complementarse para desbloquear la econom\u00eda circular de los envases con bajas emisiones de carbono, en consonancia con el ambicioso objetivo de la Pacto Verde de la UE<\/a>. Aconsejamos encarecidamente a los responsables de la toma de decisiones que tengan en cuenta la voz del consumidor y utilicen los conocimientos cient\u00edficos en la decisi\u00f3n del mejor sistema de envasado. Esto impulsar\u00e1 la mejor soluci\u00f3n para el medio ambiente\".<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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*Los miembros de Pro Carton pueden leer m\u00e1s detalles sobre los resultados de la Encuesta de Consumidores en \u00c1rea de miembros de Pro Carton<\/a> del sitio web - busque en Presentaciones<\/strong><\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

Dos tercios de los consumidores alemanes se oponen a los sistemas de dep\u00f3sito obligatorio, seg\u00fan una nueva encuesta de Pro Carton.<\/p>","protected":false},"author":1286,"featured_media":289490,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,241,44,242,52],"tags":[],"class_list":["post-289487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-legislation","category-marketing-trends","category-procarton","category-sustainability"],"yoast_head":"\nRecycle vs Reuse. 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