{"id":288901,"date":"2023-06-05T23:14:54","date_gmt":"2023-06-05T22:14:54","guid":{"rendered":"https:\/\/www.procarton.com\/?p=288901"},"modified":"2023-07-07T17:16:09","modified_gmt":"2023-07-07T16:16:09","slug":"to-beatplasticpollution-this-world-environment-day-we-must-listen-to-the-consumer","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/to-beatplasticpollution-this-world-environment-day-we-must-listen-to-the-consumer\/","title":{"rendered":"Para alcanzar los ambiciosos objetivos del Pacto Verde de la UE debemos escuchar a los consumidores"},"content":{"rendered":"
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Pro Carton, la Asociaci\u00f3n Europea de Fabricantes de Cart\u00f3n y Cart\u00f3n, sostiene que para cumplir con \u00e9xito los ambiciosos objetivos del Green Deal de la UE es necesario concienciar a legisladores y empresas sobre la complejidad de los requisitos de envasado de los consumidores en diferentes ocasiones de uso. El 30 de noviembre de 2022, la Comisi\u00f3n Europea present\u00f3 su propuesta de modificaci\u00f3n del Reglamento de Envases y Residuos de Envases (PPWR). Aunque los objetivos eran bienintencionados, la decisi\u00f3n de centrarse en la implantaci\u00f3n de envases reutilizables suscit\u00f3 algunas inquietudes.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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A primera vista, promover los envases reutilizables para eliminar los de un solo uso parece una decisi\u00f3n l\u00f3gica. Despu\u00e9s de todo, puede ayudar a desviar m\u00e1s envases de los vertederos al reducir el n\u00famero de envases en el mercado y aumentar el n\u00famero de ciclos de uso. Sin embargo, para que esta normativa tenga \u00e9xito, es necesaria la implicaci\u00f3n de los consumidores.<\/p>\n

Un nuevo informe de McKinsey, titulado \"El impacto potencial de los envases reutilizables\", concluye que la imposici\u00f3n de objetivos estrictos en materia de envases reutilizables de aqu\u00ed a 2030 tendr\u00e1 graves repercusiones en la huella medioambiental de la UE y en la competitividad y resistencia de la econom\u00eda europea. Al evaluar el cambio a los envases reutilizables en la restauraci\u00f3n para llevar en B\u00e9lgica de aqu\u00ed a 2030, el estudio revel\u00f3 un aumento potencial de las emisiones de CO2 de 140-160% y un posible incremento de los costes de 80-130%, debido principalmente al transporte y la limpieza. Una cosa es cierta: los consumidores quieren saber que los sistemas y pol\u00edticas vigentes son \u00f3ptimos para el medio ambiente y para sus bolsillos. Se podr\u00eda argumentar que este no es el caso de los envases reutilizables.<\/p>\n

Tambi\u00e9n hay una serie de implicaciones negativas para la sociedad que podr\u00edan ir en detrimento de la aceptaci\u00f3n de los consumidores, que es esencial para garantizar altos \u00edndices de rentabilidad y rotaci\u00f3n. Entre ellas, la implantaci\u00f3n de sistemas que exigen un cambio radical de comportamiento. En Alemania, por ejemplo, los establecimientos de comida r\u00e1pida han instituido sistemas de dep\u00f3sito para envases reutilizables. Por el momento no tiene buena acogida. El futuro pr\u00f3ximo mostrar\u00e1 la aceptaci\u00f3n. Y la aceptaci\u00f3n es clave para alcanzar los \u00edndices de devoluci\u00f3n previstos. Esto tambi\u00e9n crea complicaciones potenciales en t\u00e9rminos de precio -un dep\u00f3sito por una comida para llevar puede aumentar el precio de una comida hasta 10 euros- e higiene alimentaria. \u00bfC\u00f3mo pueden estar seguros los consumidores de que los envases reutilizables devueltos sin limpiar tras haber permanecido durante d\u00edas en casa o en el coche se han lavado realmente de forma eficaz?<\/p>\n

Los propietarios y operadores de comida r\u00e1pida conocen las mejores soluciones de envasado para las necesidades de sus clientes. Los requisitos ser\u00e1n diferentes seg\u00fan se trate de comida para llevar o para consumir en el propio local, o de locales situados dentro o fuera de la ciudad. En el proceso de toma de decisiones habr\u00e1 que tener en cuenta los conocimientos cient\u00edficos y las necesidades de los consumidores. No existe una soluci\u00f3n \u00fanica, sino que la combinaci\u00f3n de distintas opciones dar\u00e1 el mejor resultado.<\/p>\n

Nuestro reciente estudio sobre los consumidores europeos en Alemania tambi\u00e9n indica una preferencia por los envases de un solo uso en muchos casos. M\u00e1s de tres cuartas partes de los encuestados creen que los envases de cart\u00f3n reciclables y biodegradables son mejores para el medio ambiente, dos tercios afirmaron que preferir\u00edan que las marcas invirtieran en envases de cart\u00f3n biodegradables y reciclables, mientras que m\u00e1s del 60% preferir\u00edan desechar sus envases para reciclarlos, en lugar de almacenar, enjuagar y devolver los envases de pl\u00e1stico reutilizables a un punto de recogida. Ignorar una preferencia tan obvia es fatal y probablemente conducir\u00e1 a bajos niveles de aceptaci\u00f3n.<\/p>\n

Pro Carton hace un llamamiento para que los legisladores escuchen las demandas de los consumidores y revisen el enfoque desarrollado para preparar el terreno para una transici\u00f3n exitosa hacia una econom\u00eda circular. Los envases de un solo uso f\u00e1ciles de reciclar, como el cart\u00f3n, el material de envasado con las mayores tasas de reciclaje y el preferido por los consumidores, deben desempe\u00f1ar un papel decisivo junto al sistema reutilizable. Es \"ambos y\", no \"uno o el otro\", lo que ofrecer\u00e1 los mejores resultados para los consumidores y para nuestro medio ambiente.<\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

En el D\u00eda Mundial del Medio Ambiente, animamos a los legisladores a que permitan que los envases de un solo uso y f\u00e1ciles de reciclar, como el cart\u00f3n, desempe\u00f1en un papel decisivo junto a los envases reutilizables.<\/p>","protected":false},"author":1286,"featured_media":288902,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,241,242,52],"tags":[],"class_list":["post-288901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-legislation","category-procarton","category-sustainability"],"yoast_head":"\nTo reach the ambitious targets of the EU Green Deal we must listen to consumers - Pro Carton<\/title>\n<meta name=\"description\" content=\"On World Environment Day, we encourage legislators to enable single-use easy to recycle packaging, such as cartonboard, to play a decisive role alongside reusable packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/to-beatplasticpollution-this-world-environment-day-we-must-listen-to-the-consumer\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To reach the ambitious targets of the EU Green Deal we must listen to consumers - 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