{"id":288386,"date":"2023-05-22T17:12:13","date_gmt":"2023-05-22T16:12:13","guid":{"rendered":"https:\/\/www.procarton.com\/?p=288386"},"modified":"2023-06-06T08:07:17","modified_gmt":"2023-06-06T07:07:17","slug":"inform-inspire-interact-when-packaging-comes-to-life-augmented-reality-from-snoopstar","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/inform-inspire-interact-when-packaging-comes-to-life-augmented-reality-from-snoopstar\/","title":{"rendered":"Informar. Inspirar. Interactuar. Cuando el envase cobra vida Realidad aumentada de SnoopStar"},"content":{"rendered":"
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Su producto: 100 % \u00fanico.<\/strong><\/p>\n

Su historia: 100% aut\u00e9ntico. <\/strong><\/p>\n

\u00bfY c\u00f3mo se lo dice a los consumidores?<\/strong><\/p>\n

Es sencillo: envases con realidad aumentada (RA)<\/strong>. La RA, una megatendencia mundial, a\u00f1ade una nueva dimensi\u00f3n multimedia a cada envase y a cada pieza impresa. Permite m\u00e1s informaci\u00f3n, m\u00e1s inspiraci\u00f3n y m\u00e1s interacci\u00f3n del consumidor directamente con el producto.<\/p>\n

Minoristas como Aldi S\u00fcd, marcas como Bitburger, L'Or\u00e9al o Johnson & Johnson, as\u00ed como agencias, proveedores de servicios y fabricantes de papel, que utilizan la tecnolog\u00eda de RA como soluci\u00f3n de software como servicio (SaaS), est\u00e1n abriendo camino. \u00bfY c\u00f3mo lo han hecho? Asoci\u00e1ndose con la plataforma tecnol\u00f3gica de D\u00fcsseldorf snoopstar, l\u00edder del mercado de RA para marcas.<\/p>\n

V\u00eddeos entretenidos, presentaciones de productos, instrucciones \u00fatiles, informaci\u00f3n de fondo para promover las ventas, actividades de emparejamiento y concursos exclusivos, con la ayuda de Snoopstar<\/a><\/strong>Las p\u00e1ginas impresas de folletos, revistas, expositores, envases o encartes de paquetes se convierten en una experiencia digital envolvente. Los consumidores abre la aplicaci\u00f3n gratuita snoopstar<\/a><\/strong> y apuntan la c\u00e1mara de su m\u00f3vil a una p\u00e1gina. El contenido digital especificado por cada marca aparece entonces en la pantalla del m\u00f3vil del consumidor. Los cartones impresos reciben una experiencia de producto ampliada. Se pueden incluir f\u00e1cilmente enlaces directos a la tienda electr\u00f3nica de la marca, a accesorios o a campa\u00f1as en redes sociales.<\/p>\n

Lo mejor de todo: cada clic es medible, de modo que la comunicaci\u00f3n de la marca puede ajustarse con mayor precisi\u00f3n a los objetivos de la empresa, incluso en la impresi\u00f3n. La tecnolog\u00eda no requiere marcadores especiales, por lo que incluso los productos existentes pueden mejorarse digitalmente, sin necesidad de reimprimir ni alterar los c\u00f3digos QR. El contenido digital puede adaptarse diariamente y mostrarse en distintos idiomas, as\u00ed como individualizarse localmente (gracias a la geolocalizaci\u00f3n con una precisi\u00f3n de hasta seis metros).<\/p>\n

En la era digital de las experiencias, este puente entre offline y online satisface claramente el deseo de los consumidores de una mayor interactividad en la impresi\u00f3n y el envasado. As\u00ed lo demuestran no solo numerosos estudios sobre marcas, sino tambi\u00e9n tres premios Awards de la marca alemana y un Effie -el \u00d3scar de la industria de la comunicaci\u00f3n-, todos ellos concedidos a snoopstar.<\/p>\n

Gracias al concepto de socio de confianza de la empresa, las agencias, los proveedores de servicios de impresi\u00f3n y los fabricantes pueden convertirse ellos mismos en proveedores de RA. La soluci\u00f3n SaaS les permite ofrecer el servicio AR a sus propios clientes, ampliando as\u00ed su cartera y sus ventas, y a\u00f1adiendo una nueva dimensi\u00f3n a la impresi\u00f3n de valor a\u00f1adido.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Pru\u00e9belo. Descargar la aplicaci\u00f3n gratuita snoopstar<\/a> y apunte con la c\u00e1mara de su m\u00f3vil a las im\u00e1genes de abajo!:<\/strong><\/h3>\n<\/div>\n<\/section>\n<\/div>\n
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Descargue aqu\u00ed la aplicaci\u00f3n Snoopstar<\/span><\/a><\/div>\n<\/div>\n
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El envasado con realidad aumentada (RA) a\u00f1ade una nueva dimensi\u00f3n multimedia a cada pieza de envasado, y a cada pieza impresa. Permite m\u00e1s informaci\u00f3n, inspiraci\u00f3n e interacci\u00f3n del consumidor directamente con el producto.<\/p>","protected":false},"author":1286,"featured_media":288387,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-288386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorised"],"yoast_head":"\nInform. Inspire. Interact. When packaging comes to life! 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