{"id":286216,"date":"2023-04-15T16:42:57","date_gmt":"2023-04-15T15:42:57","guid":{"rendered":"https:\/\/www.procarton.com\/?p=286216"},"modified":"2023-06-01T15:47:52","modified_gmt":"2023-06-01T14:47:52","slug":"european-consumers-intent-on-creating-a-more-sustainable-lifestyle","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/european-consumers-intent-on-creating-a-more-sustainable-lifestyle\/","title":{"rendered":"Los consumidores europeos quieren crear un estilo de vida m\u00e1s sostenible"},"content":{"rendered":"
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El m\u00e1s reciente Encuesta de consumidores<\/strong> **<\/strong> realizado en nombre de Pro Carton, pregunt\u00f3 a m\u00e1s de 5.000 consumidores de toda Europa sobre sus actitudes hacia el medio ambiente y las percepciones de los envases - explorando todo, desde la deforestaci\u00f3n y el transporte, frente a otras preocupaciones globales como la guerra en Ucrania, Covid-19, y la crisis econ\u00f3mica.<\/h4>\n<\/div>\n<\/section>\n<\/div>\n
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2022: \u00a1el a\u00f1o de la inflaci\u00f3n, el clima extremo y las guerras!<\/u><\/strong><\/h4>\n

Uno de los mayores retos identificados por los consumidores es la preocupaci\u00f3n por los pl\u00e1sticos y los envases de pl\u00e1stico. envases ecol\u00f3gicos<\/strong> y orientaciones sobre reciclaje<\/strong>. Los fabricantes de envases y los propietarios de las marcas son los responsables, no los pol\u00edticos. Los consumidores votan con los pies: casi 50% han cambiado de marca en los \u00faltimos 12 meses s\u00f3lo por el envase.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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TICCIT Plantaci\u00f3n de \u00e1rboles - Alemania<\/strong><\/em><\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Recicle m\u00e1s, plante m\u00e1s \u00e1rboles, utilice materiales renovables.<\/u><\/strong><\/h4>\n

Las 3 caracter\u00edsticas m\u00e1s importantes de los envases solicitadas por los consumidores que desean hacer frente al cambio clim\u00e1tico son:<\/p>\n

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  1. F\u00e1cil reciclaje<\/strong><\/li>\n
  2. Fabricado con materiales renovables<\/strong><\/li>\n
  3. Protecci\u00f3n de los productos<\/strong><\/li>\n<\/ol>\n

    El cart\u00f3n cumple las 3 caracter\u00edsticas de envasado m\u00e1s solicitadas.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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    Las puntuaciones m\u00e1s altas en papel y cart\u00f3n cuando se trata de reciclar<\/u><\/strong><\/h4>\n

    La alta tasa de reciclado de envases de papel y cart\u00f3n de 82%<\/strong> combinada con la fuerte resistencia de las fibras utilizadas para producir cart\u00f3n hace de este material un verdadero campe\u00f3n de la circularidad.<\/p>\n

    El cart\u00f3n goza de la mayor confianza entre los consumidores europeos en un sistema eficaz de recogida y reciclado. Le siguen el vidrio y el cart\u00f3n ondulado. Los consumidores tienen algunas dudas sobre los vasos de pl\u00e1stico y los materiales pl\u00e1sticos flexibles: existe cierta incertidumbre sobre si estos materiales se reciclar\u00e1n realmente.<\/p>\n

    86% de los consumidores prefieren los envases de fibra a los de pl\u00e1stico. Esto supone un aumento significativo de 5% en comparaci\u00f3n con el Estudio sobre las percepciones de los consumidores europeos de envases de Pro Carton de 2018<\/a>.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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    Comentando los resultados de este \u00faltimo estudio, Winfried Muehling, Director de Marketing y Comunicaci\u00f3n de Pro Carton, dijo:<\/p>\n

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    \"Los resultados de nuestra \u00faltima encuesta entre consumidores demuestran inequ\u00edvocamente que, cuando se trata de reciclar y respetar el planeta, los consumidores est\u00e1n dispuestos a poner su granito de arena. La investigaci\u00f3n apunta no s\u00f3lo al impacto de las actuales crisis mundiales, sino a la firme actitud de los consumidores desde que el debate sobre la sostenibilidad salt\u00f3 a la palestra. El cart\u00f3n goza de la confianza de los consumidores europeos, que prefieren nuestro material a otros sustratos de envasado\".<\/p>\n<\/blockquote>\n<\/div>\n<\/section>\n

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    **<\/strong> \"2022 Pro Carton Consumer Survey - National Results\" est\u00e1 disponible para los miembros y patrocinadores de Pro Carton, Miembros de ECMA y Miembros de las Asociaciones Nacionales afiliadas a ECMA -. en el \u00c1rea de Miembros.<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

    En la Encuesta de Consumidores Pro Cart\u00f3n 2022 se pregunt\u00f3 a m\u00e1s de 5.000 consumidores de toda Europa sobre su actitud hacia el medio ambiente y los envases.<\/p>","protected":false},"author":1286,"featured_media":286328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,44,242,52],"tags":[],"class_list":["post-286216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-marketing-trends","category-procarton","category-sustainability"],"yoast_head":"\nEuropean consumers intent on creating a more sustainable lifestyle - Pro Carton<\/title>\n<meta name=\"description\" content=\"The 2022 Pro Carton Consumer Survey asked more than 5,000 consumers across Europe about their attitude towards the environment and packaging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/european-consumers-intent-on-creating-a-more-sustainable-lifestyle\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"European consumers intent on creating a more sustainable lifestyle - 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