{"id":285529,"date":"2023-02-01T14:56:07","date_gmt":"2023-02-01T14:56:07","guid":{"rendered":"https:\/\/www.procarton.com\/?p=285529"},"modified":"2023-03-15T11:05:14","modified_gmt":"2023-03-15T11:05:14","slug":"pro-carton-consumer-research-circularity-will-only-work-with-the-trust-and-belief-of-the-consumer","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/pro-carton-consumer-research-circularity-will-only-work-with-the-trust-and-belief-of-the-consumer\/","title":{"rendered":"Investigaci\u00f3n de Pro Carton sobre el consumidor: La circularidad s\u00f3lo funcionar\u00e1 con la confianza y la fe del consumidor."},"content":{"rendered":"
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Los miembros de Pro Carton pueden ver la presentaci\u00f3n Estudio del consumidor - Resultados de la encuesta en la zona de Presentaciones para miembros de nuestro sitio web.<\/a><\/h4>\n<\/div>\n<\/section>\n<\/div>\n
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Winfried Muehling, febrero de 2023<\/strong><\/p>\n

En un entrevista reciente<\/a> Al hablar de mis prop\u00f3sitos de A\u00f1o Nuevo para la industria, afirm\u00e9 que era absolutamente vital que nos gui\u00e1ramos por la ciencia y no por una corazonada. Este tema me parece especialmente oportuno tras la publicaci\u00f3n por la Comisi\u00f3n Europea del informe sobre envases y embalajes. Propuesta de Reglamento sobre residuos de envases<\/strong>que, en nuestra opini\u00f3n, no destacaba suficientemente la importancia de los conocimientos cient\u00edficos, como los estudios independientes de An\u00e1lisis del Ciclo de Vida (ACV).<\/p>\n

La importancia de utilizar la ciencia para ayudar a lograr nuestros objetivos es una creencia compartida por Pro Carton y nuestros muchos miembros, cuya innovaci\u00f3n nos est\u00e1 ayudando a dar enormes pasos hacia nuestros objetivos de circularidad.<\/p>\n

Sobre esta base hemos encargado nuestro \u00faltimo estudio de consumidores<\/strong>, en el que se pregunta a m\u00e1s de 5.000 consumidores europeos sobre su actitud hacia el medio ambiente y su percepci\u00f3n de los envases, y se analizan desde la gesti\u00f3n sostenible de los bosques y el transporte hasta otras preocupaciones mundiales como la guerra en Ucrania, Covid-19 y la crisis econ\u00f3mica.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Winfried Muehling<\/strong><\/a> es Directora de Marketing y Comunicaci\u00f3n de Pro Carton<\/p>\n<\/div>\n<\/section>\n

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El estudio arroj\u00f3 una serie de resultados fascinantes. Entre los mayores retos identificados por los consumidores, el cambio clim\u00e1tico (63%) ocupa el segundo lugar despu\u00e9s del coste de la vida (71%), pero por delante de la guerra (59%), la econom\u00eda (55%) y la pobreza (52%). Tambi\u00e9n revel\u00f3 que dos tercios de los consumidores creen que un estilo de vida sostenible es m\u00e1s importante, lo que demuestra inequ\u00edvocamente que el cuidado del medio ambiente ocupa un lugar prioritario en la agenda de unos consumidores cada vez m\u00e1s concienciados con la ecolog\u00eda, incluso en tiempos de volatilidad y gran incertidumbre.<\/p>\n

En lo que respecta a los envases, la investigaci\u00f3n fue concluyente. Un dato especialmente revelador fue que m\u00e1s de la mitad (54%) de los consumidores europeos eligieron una marca espec\u00edficamente por el envase utilizado durante 2022. Adem\u00e1s, 47% de los consumidores europeos han cambiado de marca o de producto porque les preocupa el envase utilizado. Ambos datos revelan que los consumidores creen que los propietarios de las marcas y los proveedores de materiales de envasado tienen una responsabilidad con el planeta, y que el envasado desempe\u00f1a un papel fundamental en la fidelidad a la marca.<\/p>\n

\u00bfY cu\u00e1les fueron las caracter\u00edsticas m\u00e1s importantes de los envases a ojos del consumidor europeo? En primer lugar, \"f\u00e1cil de reciclar\", con un asombroso 86% de consumidores que lo consideran \"muy importante\" o \"algo importante\", lo que indica claramente que los consumidores tienen en cuenta las consecuencias medioambientales de la decisi\u00f3n de compra en el punto de venta. Le siguieron \"fabricado con materiales naturales renovables\" (81%) y \"proteger el producto\" (81%), lo que demuestra que las credenciales de sostenibilidad del envase desempe\u00f1an un papel importante en su atractivo, junto con sus consideraciones pr\u00e1cticas.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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La importancia percibida de estas tres caracter\u00edsticas del envase explica en gran medida la preferencia cada vez mayor de los consumidores por el cart\u00f3n. El material de envasado sostenible, que cuenta con una tasa de reciclado de 82% y se obtiene de la pulpa de madera de bosques gestionados de forma sostenible en Europa, fue preferido por la friolera de 86% de los consumidores al pl\u00e1stico. Y lo que es m\u00e1s revelador, 82% de los consumidores europeos confiaban en su reciclabilidad, por delante del vidrio (80%) y el cart\u00f3n ondulado (79%), un claro indicio de la confianza de los consumidores en el sistema de recogida y reciclaje de los envases de fibra.<\/p>\n

S\u00f3lo conseguiremos implantar un sistema circular si nos ganamos la confianza de los consumidores en la separaci\u00f3n y el reciclado significativos del material de envasado. El reciclaje sigue a la recogida.<\/p>\n

Nuestro objetivo es alcanzar una tasa de reciclado de 90% para los envases de papel y cart\u00f3n en 2030. Esto requiere una tasa de recogida superior a 90% para el material de fibra valioso. Confiamos en el apoyo de los consumidores en Europa. Queremos que todo el material de cart\u00f3n vuelva a reciclarse para defender nuestra posici\u00f3n de liderazgo como material de envasado circular. Un verdadero campe\u00f3n de la circularidad.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Los miembros de Pro Carton pueden ver la presentaci\u00f3n del Estudio del consumidor - Resultados de la encuesta en el \u00e1rea de miembros de nuestro sitio web:\u00a0 Marketing y Comunicaci\u00f3n \/ Presentaciones.<\/a><\/h5>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

Winfried Muehling comenta el \u00faltimo estudio de investigaci\u00f3n del consumidor de Pro Carton<\/p>","protected":false},"author":1286,"featured_media":283887,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,241,44,242,52],"tags":[],"class_list":["post-285529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-legislation","category-marketing-trends","category-procarton","category-sustainability"],"yoast_head":"\nPro Carton Consumer Research: Circularity will only work with the trust and belief of the consumer! - Pro Carton<\/title>\n<meta name=\"description\" content=\"Winfried Muehling comments on the findings of the latest Consumer research study from Pro Carton\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/pro-carton-consumer-research-circularity-will-only-work-with-the-trust-and-belief-of-the-consumer\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro Carton Consumer Research: Circularity will only work with the trust and belief of the consumer! 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