{"id":284524,"date":"2023-02-14T12:41:03","date_gmt":"2023-02-14T12:41:03","guid":{"rendered":"https:\/\/www.procarton.com\/?p=284524"},"modified":"2023-02-15T14:06:49","modified_gmt":"2023-02-15T14:06:49","slug":"love-your-partner-and-the-planet-this-valentines-day","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/love-your-partner-and-the-planet-this-valentines-day\/","title":{"rendered":"Ama a tu pareja y al planeta este San Valent\u00edn"},"content":{"rendered":"
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Winfried Muehling, Director de Marketing y Comunicaci\u00f3n de Pro Carton:<\/strong><\/p>\n

Para muchos brit\u00e1nicos, San Valent\u00edn es una cita ineludible en el calendario. Celebrado anualmente el 14 de febrero, no existe un origen universalmente conocido de esta popular ocasi\u00f3n, pero hay pocas dudas sobre su significado actual. El D\u00eda de San Valent\u00edn se caracteriza por las muestras de amor a la pareja, a menudo con intercambio de regalos. Pero la compra bienintencionada de regalos puede tener efectos secundarios negativos en nuestro planeta. Afortunadamente, gracias a las soluciones sostenibles de la industria del envasado, hay razones para ser optimistas y pensar que San Valent\u00edn puede ser un d\u00eda de amor para tu pareja y para nuestro planeta.<\/p>\n

Recientemente encargamos un estudio a m\u00e1s de 5.000 consumidores, entre ellos 1.008 ciudadanos brit\u00e1nicos, sobre su actitud hacia el medio ambiente y su percepci\u00f3n de los envases, y los resultados arrojaron muchas conclusiones interesantes. En lo que respecta a los envases, los brit\u00e1nicos est\u00e1n dispuestos a aportar su granito de arena al medio ambiente. Por ejemplo, demostraron rotundamente su amor por el cart\u00f3n, el envase m\u00e1s equilibrado desde el punto de vista ecol\u00f3gico, con 79% declarando que lo preferir\u00edan al pl\u00e1stico. Esto es un buen augurio para las fiestas de este a\u00f1o.<\/p>\n

Adem\u00e1s, los brit\u00e1nicos demostraron claramente que el medio ambiente era una consideraci\u00f3n importante incluso despu\u00e9s de devorar el chocolate, abrir la caja de la joya y rociar el perfume. 85% citaron \"f\u00e1cil de reciclar\" como una caracter\u00edstica importante del envase, por delante de \"proteger el producto\" (75%), mientras que casi la mitad (46%)% declararon que el impacto medioambiental del envase de un producto ha cobrado m\u00e1s importancia en los \u00faltimos 12 meses.<\/p>\n

Si estos resultados no hacen que las marcas se levanten y tomen nota, es probable que lo siguiente s\u00ed lo haga. A pesar de la crisis del coste de la vida, 43% de los consumidores brit\u00e1nicos han elegido una marca espec\u00edficamente por el envase utilizado, mientras que casi la mitad (42%) han cambiado de marca o de producto debido a su preocupaci\u00f3n por el envase utilizado. Esto plantea algunas consideraciones importantes para las marcas, entre ellas que la inversi\u00f3n en envases sostenibles y un compromiso m\u00e1s amplio para operar de forma m\u00e1s sostenible ya no es una opci\u00f3n, sino un imperativo comercial.<\/p>\n

Cada vez m\u00e1s, en respuesta a este fen\u00f3meno, las marcas est\u00e1n invirtiendo en cart\u00f3n para envasar sus productos, y es probable que el medio de envasado circular, que cuenta con una tasa de reciclaje de 82%, desempe\u00f1e un papel importante este D\u00eda de San Valent\u00edn. Por ejemplo, el gigantesco fabricante de chocolate Lindt & Spr\u00fcngli opt\u00f3 este a\u00f1o por envasar sus mariquitas de chocolate en cart\u00f3n, mientras que la marca alemana de cosm\u00e9ticos Dr. Grandel lo hizo para envasar sus llamativos productos para la salud. Por cierto, ambos envases fueron ganadores del Award de Oro en el European Carton Excellence Award 2022 de Pro Carton.<\/p>\n

\u00bfHas tenido en cuenta tu huella medioambiental este San Valent\u00edn? Afortunadamente, la industria del cart\u00f3n -l\u00edder en sostenibilidad y circularidad- est\u00e1 ayudando a garantizar que amar al planeta, as\u00ed como a tu pareja, es muy factible.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

Seguir un enlace a\u00f1adido manualmente<\/a><\/p>\n
<\/span><\/span><\/div>\n
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Lindt Gl\u00fccksk\u00e4fer-278367<\/div>\n<\/div>\n<\/div>\n
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Mariquitas de chocolate Lindt & Spr\u00fcngli envasadas en cart\u00f3n - Ganadoras del Award de Oro en el European Carton Excellence Award 2022 de Pro Carton.<\/p>\n<\/div>\n<\/section>\n

<\/span><\/span><\/div>\n
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Dr. Grandel PopArt -277135<\/div>\n<\/div>\n<\/div>\n
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Los llamativos productos sanitarios Dr. Grandel, ganadores del Award de Oro en el European Carton Excellence Award 2022 de Pro Carton.<\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"

Ten en cuenta tu huella ecol\u00f3gica este San Valent\u00edn y busca productos envueltos en envases de cart\u00f3n: \u00a1ama al planeta y a tu pareja!<\/p>","protected":false},"author":1286,"featured_media":281123,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42,79,44,52],"tags":[],"class_list":["post-284524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-brands-markets","category-marketing-trends","category-sustainability"],"yoast_head":"\nLove your partner and the planet this Valentine\u2019s Day - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/love-your-partner-and-the-planet-this-valentines-day\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Love your partner and the planet this Valentine\u2019s Day - 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