{"id":283285,"date":"2022-12-15T09:20:24","date_gmt":"2022-12-15T09:20:24","guid":{"rendered":"https:\/\/www.procarton.com\/?p=283285"},"modified":"2022-12-16T07:58:41","modified_gmt":"2022-12-16T07:58:41","slug":"an-interview-with-michele-bianchi-president-of-pro-carton","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/an-interview-with-michele-bianchi-president-of-pro-carton\/","title":{"rendered":"Opiniones de Michele Bianchi, Presidente de Pro Carton"},"content":{"rendered":"
\n
\n
\n

Lleva 50 d\u00edas en el cargo de Presidente de Pro Carton. Cu\u00e1l es su impresi\u00f3n inmediata de dirigir CEPI Cartonboard y Pro Carton hacia un futuro conjunto?<\/strong><\/p>\n

Estoy convencido de que la uni\u00f3n de fuerzas de CEPI Cartonboard y Pro Carton en una asociaci\u00f3n fuerte, y una colaboraci\u00f3n m\u00e1s estrecha con ECMA, ser\u00e1 la plataforma adecuada para el futuro de la industria europea del cart\u00f3n y el cart\u00f3n plegable. Tenemos muchos retos por delante, incluyendo cambios legislativos que hacen que una fuerte representaci\u00f3n de la industria sea m\u00e1s importante que nunca.<\/p>\n

Pro Carton se ha centrado m\u00e1s en la comunicaci\u00f3n, mientras que CEPI Cartonboard lo ha hecho en los datos t\u00e9cnicos y estad\u00edsticos: por esta raz\u00f3n, Pro Carton y CEPI Cartonboard se complementan mutuamente.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n

\u00bfCu\u00e1les cree que son las principales sinergias entre Pro Carton y CEPI Cartonboard?<\/strong><\/p>\n

Los principales objetivos son acercarnos para lograr m\u00e1s eficacia, eficiencia y voz de representaci\u00f3n a trav\u00e9s de nuevas l\u00edneas de trabajo espec\u00edficas, Marketing y Comunicaciones y Asuntos P\u00fablicos, y un mayor compromiso de los afiliados. Precisamente por eso necesitamos ser r\u00e1pidos y claros a la hora de comunicar y responder a las necesidades de nuestros afiliados.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

\n
\n
\n

Ha mencionado el aumento del compromiso de los afiliados como uno de los principales beneficios de la fusi\u00f3n. \u00bfQu\u00e9 tiene que ocurrir en los primeros 12 meses para que aumente el compromiso de los afiliados? <\/strong><\/p>\n

Debemos crear l\u00edneas de trabajo espec\u00edficas, Marketing y Comunicaciones y Asuntos P\u00fablicos, e invitar a expertos en molinos y convertidores a trabajar juntos en beneficio de nuestro sector. Adem\u00e1s, tenemos que llevar las comunicaciones con los miembros al siguiente nivel, especialmente para los miembros m\u00e1s peque\u00f1os.<\/p>\n

Por \u00faltimo, estamos trabajando en grupos de discusi\u00f3n para aumentar el compromiso de los afiliados.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n
\n
\n
\n

\u00bfQu\u00e9 espera de las organizaciones miembros?<\/strong><\/p>\n

Queremos ser la voz y el apoyo de nuestros miembros de forma eficaz y eficiente. La creciente participaci\u00f3n de los miembros en la asociaci\u00f3n nos guiar\u00e1 para defender los temas adecuados y comunicar lo esencial, y aumentaremos nuestra presencia y tambi\u00e9n la concienciaci\u00f3n dentro de las empresas miembros. Es simplemente importante escuchar a m\u00e1s representantes de los miembros y expertos para hacer lo correcto.<\/p>\n<\/div>\n<\/section>\n<\/div>\n

\n
\n
\n

\u00bfCu\u00e1les son sus tres deseos para el sector en 2023?<\/strong><\/p>\n

    \n
  1. Resiliencia<\/strong> - nuestra industria debe seguir demostrando su resistencia a casi todas las crisis para suministrar a nuestros clientes productos sostenibles y relevantes para el sistema.<\/li>\n
  2. Claridad normativa<\/strong> - necesitamos claridad sobre la normativa, especialmente sobre la de envases en la UE y en cada pa\u00eds, para poder invertir en soluciones de envasado ecol\u00f3gicas y reforzar y alinear nuestro poder de innovaci\u00f3n para apoyar el acuerdo ecol\u00f3gico de la UE.<\/li>\n
  3. Fuerte compromiso de los afiliados<\/strong>.<\/li>\n<\/ol>\n<\/div>\n<\/section>\n<\/div>\n
    \n
    \n
    \n
    <\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Michele Bianchi, Presidente de Pro Carton, revisa los planes para dirigir CEPI Cartonboard y Pro Carton hacia un futuro conjunto.<\/p>","protected":false},"author":1286,"featured_media":283288,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,241,247,77,242,52],"tags":[],"class_list":["post-283285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-legislation","category-members-news","category-national-activities","category-procarton","category-sustainability"],"yoast_head":"\nInsights from Michele Bianchi, President of Pro Carton - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/an-interview-with-michele-bianchi-president-of-pro-carton\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insights from Michele Bianchi, President of Pro Carton - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Michele Bianchi, President of Pro Carton, reviews plans for leading CEPI Cartonboard and Pro Carton into a joint future.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/es\/an-interview-with-michele-bianchi-president-of-pro-carton\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-15T09:20:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-16T07:58:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/11\/Michele-Bianchi-RDM-Group-CEO.-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ryan@procarton.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ryan@procarton.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/an-interview-with-michele-bianchi-president-of-pro-carton\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/an-interview-with-michele-bianchi-president-of-pro-carton\\\/\"},\"author\":{\"name\":\"ryan@procarton.com\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/8f52811f36555e3fbe8aa433fda4f5b5\"},\"headline\":\"Insights from Michele Bianchi, President of Pro Carton\",\"datePublished\":\"2022-12-15T09:20:24+00:00\",\"dateModified\":\"2022-12-16T07:58:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/an-interview-with-michele-bianchi-president-of-pro-carton\\\/\"},\"wordCount\":2383,\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/an-interview-with-michele-bianchi-president-of-pro-carton\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Michele-Bianchi-RDM-Group-CEO.-scaled.jpg\",\"articleSection\":[\"Brands & Markets\",\"Legislation\",\"Members News\",\"National Activities\",\"Pro Carton\",\"Sustainability\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/an-interview-with-michele-bianchi-president-of-pro-carton\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/an-interview-with-michele-bianchi-president-of-pro-carton\\\/\",\"name\":\"Insights from Michele Bianchi, President of Pro Carton - Pro Carton\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/an-interview-with-michele-bianchi-president-of-pro-carton\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/an-interview-with-michele-bianchi-president-of-pro-carton\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Michele-Bianchi-RDM-Group-CEO.-scaled.jpg\",\"datePublished\":\"2022-12-15T09:20:24+00:00\",\"dateModified\":\"2022-12-16T07:58:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/an-interview-with-michele-bianchi-president-of-pro-carton\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.procarton.com\\\/an-interview-with-michele-bianchi-president-of-pro-carton\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/an-interview-with-michele-bianchi-president-of-pro-carton\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Michele-Bianchi-RDM-Group-CEO.-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Michele-Bianchi-RDM-Group-CEO.-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/an-interview-with-michele-bianchi-president-of-pro-carton\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.procarton.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights from Michele Bianchi, President of Pro Carton\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"name\":\"Pro Carton\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#organization\",\"name\":\"ProCarton\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"contentUrl\":\"https:\\\/\\\/www.procarton.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo-mit-slogan.jpg\",\"width\":422,\"height\":519,\"caption\":\"ProCarton\"},\"image\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/procartondesignaward\\\/\",\"https:\\\/\\\/x.com\\\/pro_carton\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/8f52811f36555e3fbe8aa433fda4f5b5\",\"name\":\"ryan@procarton.com\",\"url\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/author\\\/pro-carton-3\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Opiniones de Michele Bianchi, Presidente de Pro Carton - Pro Carton","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.procarton.com\/es\/an-interview-with-michele-bianchi-president-of-pro-carton\/","og_locale":"es_ES","og_type":"article","og_title":"Insights from Michele Bianchi, President of Pro Carton - Pro Carton","og_description":"Michele Bianchi, President of Pro Carton, reviews plans for leading CEPI Cartonboard and Pro Carton into a joint future.","og_url":"https:\/\/www.procarton.com\/es\/an-interview-with-michele-bianchi-president-of-pro-carton\/","og_site_name":"Pro Carton","article_publisher":"https:\/\/www.facebook.com\/procartondesignaward\/","article_published_time":"2022-12-15T09:20:24+00:00","article_modified_time":"2022-12-16T07:58:41+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/11\/Michele-Bianchi-RDM-Group-CEO.-scaled.jpg","type":"image\/jpeg"}],"author":"ryan@procarton.com","twitter_card":"summary_large_image","twitter_creator":"@pro_carton","twitter_site":"@pro_carton","twitter_misc":{"Escrito por":"ryan@procarton.com","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.procarton.com\/an-interview-with-michele-bianchi-president-of-pro-carton\/#article","isPartOf":{"@id":"https:\/\/www.procarton.com\/an-interview-with-michele-bianchi-president-of-pro-carton\/"},"author":{"name":"ryan@procarton.com","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/8f52811f36555e3fbe8aa433fda4f5b5"},"headline":"Insights from Michele Bianchi, President of Pro Carton","datePublished":"2022-12-15T09:20:24+00:00","dateModified":"2022-12-16T07:58:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.procarton.com\/an-interview-with-michele-bianchi-president-of-pro-carton\/"},"wordCount":2383,"publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"image":{"@id":"https:\/\/www.procarton.com\/an-interview-with-michele-bianchi-president-of-pro-carton\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/11\/Michele-Bianchi-RDM-Group-CEO.-scaled.jpg","articleSection":["Brands & Markets","Legislation","Members News","National Activities","Pro Carton","Sustainability"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/www.procarton.com\/an-interview-with-michele-bianchi-president-of-pro-carton\/","url":"https:\/\/www.procarton.com\/an-interview-with-michele-bianchi-president-of-pro-carton\/","name":"Opiniones de Michele Bianchi, Presidente de Pro Carton - Pro Carton","isPartOf":{"@id":"https:\/\/www.procarton.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.procarton.com\/an-interview-with-michele-bianchi-president-of-pro-carton\/#primaryimage"},"image":{"@id":"https:\/\/www.procarton.com\/an-interview-with-michele-bianchi-president-of-pro-carton\/#primaryimage"},"thumbnailUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/11\/Michele-Bianchi-RDM-Group-CEO.-scaled.jpg","datePublished":"2022-12-15T09:20:24+00:00","dateModified":"2022-12-16T07:58:41+00:00","breadcrumb":{"@id":"https:\/\/www.procarton.com\/an-interview-with-michele-bianchi-president-of-pro-carton\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.procarton.com\/an-interview-with-michele-bianchi-president-of-pro-carton\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.procarton.com\/an-interview-with-michele-bianchi-president-of-pro-carton\/#primaryimage","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/11\/Michele-Bianchi-RDM-Group-CEO.-scaled.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/11\/Michele-Bianchi-RDM-Group-CEO.-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/www.procarton.com\/an-interview-with-michele-bianchi-president-of-pro-carton\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.procarton.com\/"},{"@type":"ListItem","position":2,"name":"Insights from Michele Bianchi, President of Pro Carton"}]},{"@type":"WebSite","@id":"https:\/\/www.procarton.com\/es\/#website","url":"https:\/\/www.procarton.com\/es\/","name":"Pro Carton","description":"","publisher":{"@id":"https:\/\/www.procarton.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.procarton.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.procarton.com\/es\/#organization","name":"ProCarton","url":"https:\/\/www.procarton.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","contentUrl":"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/logo-mit-slogan.jpg","width":422,"height":519,"caption":"ProCarton"},"image":{"@id":"https:\/\/www.procarton.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/procartondesignaward\/","https:\/\/x.com\/pro_carton"]},{"@type":"Person","@id":"https:\/\/www.procarton.com\/es\/#\/schema\/person\/8f52811f36555e3fbe8aa433fda4f5b5","name":"ryan@procarton.com","url":"https:\/\/www.procarton.com\/es\/author\/pro-carton-3\/"}]}},"_links":{"self":[{"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/posts\/283285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/users\/1286"}],"replies":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/comments?post=283285"}],"version-history":[{"count":6,"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/posts\/283285\/revisions"}],"predecessor-version":[{"id":283679,"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/posts\/283285\/revisions\/283679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/media\/283288"}],"wp:attachment":[{"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/media?parent=283285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/categories?post=283285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.procarton.com\/es\/wp-json\/wp\/v2\/tags?post=283285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}