{"id":280658,"date":"2022-07-28T12:03:50","date_gmt":"2022-07-28T11:03:50","guid":{"rendered":"https:\/\/www.procarton.com\/?p=280658"},"modified":"2022-08-08T12:22:11","modified_gmt":"2022-08-08T11:22:11","slug":"earth-overshoot-day-28th-july-2022-by-winfried-muehling-general-manager-of-pro-carton","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/earth-overshoot-day-28th-july-2022-by-winfried-muehling-general-manager-of-pro-carton\/","title":{"rendered":"D\u00eda del Sobregiro de la Tierra: 28 de julio de 2022 - por Winfried Muehling, Director General de Pro Carton"},"content":{"rendered":"<div class=\"av-animated-generic top-to-bottom flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-0  avia-builder-el-no-sibling\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p>En Pro Carton, somos grandes defensores de las iniciativas que aumentan nuestra conciencia sobre la crisis clim\u00e1tica. Hoy, 28 de julio, se celebra el D\u00eda del Sobregiro de la Tierra: el d\u00eda en que la demanda de recursos y servicios naturales por parte de la humanidad en un a\u00f1o determinado supera lo que la Tierra puede regenerar en 12 meses. Aunque esto puede parecer un poco abrumador, hay acciones positivas que todos podemos hacer ahora mismo para hacer frente a esto, para proteger nuestro planeta para las generaciones futuras.<\/p>\n<h5>Los bosques contribuyen al secuestro de CO2<\/h5>\n<p>Aproximadamente 40% del territorio europeo est\u00e1 cubierto de bosques. Gracias a la captaci\u00f3n de carbono por parte de los bosques -el proceso de aumentar el contenido de carbono de los bosques mediante procesos que eliminan el di\u00f3xido de carbono de la atm\u00f3sfera-, los bosques europeos desempe\u00f1an un papel fundamental para ayudar a invertir el efecto invernadero y estabilizar nuestro clima. En este sentido, la gesti\u00f3n forestal sostenible no s\u00f3lo es importante para nuestro futuro, ya que los bosques de la UE absorben cada a\u00f1o el equivalente a casi 10% del total de las emisiones de gases de efecto invernadero de la UE. En la lucha contra el cambio clim\u00e1tico, ayudan a combatir la velocidad a la que estamos agotando los recursos de la Tierra.<\/p>\n<p>Al igual que en la reciente ola de calor sufrida en el Reino Unido, donde las temperaturas superaron <a href=\"https:\/\/www.metoffice.gov.uk\/about-us\/press-office\/news\/weather-and-climate\/2022\/july-heat-review\" target=\"_blank\" rel=\"noopener\">un r\u00e9cord de 38 grados<\/a>La presi\u00f3n para resolver la crisis clim\u00e1tica es m\u00e1s urgente que nunca. Por eso, plantar m\u00e1s \u00e1rboles para invertir el efecto invernadero y reducir la acumulaci\u00f3n de di\u00f3xido de carbono en nuestra atm\u00f3sfera contribuir\u00e1 a la soluci\u00f3n.<\/p>\n<p>Adem\u00e1s, los bosques europeos eliminan cerca de 450 millones de toneladas de CO2 cada a\u00f1o, cifra que aumentar\u00e1 a medida que nuestros bosques se expandan. La industria forestal europea se ha comprometido a plantar otros 3.000 millones de \u00e1rboles de aqu\u00ed a 2030, adem\u00e1s de la reforestaci\u00f3n de las zonas explotadas. Y la cosa no queda ah\u00ed; nuestros bosques van a seguir creciendo con un crecimiento neto de 150 m3 cada a\u00f1o.<\/p>\n<h5>La importancia de los recursos renovables<\/h5>\n<p>As\u00ed que, mientras buscamos formas de mejorar nuestra huella de carbono, las credenciales de renovabilidad del cart\u00f3n son cada vez m\u00e1s atractivas para los consumidores europeos. Demostrando el apetito por los materiales de envasado sostenibles, la Encuesta de Consumidores Europeos 2021 de Pro Carton encontr\u00f3 que 75% de los consumidores elegir\u00edan los envases de cart\u00f3n \/ cartoncillo en lugar de pl\u00e1stico. A pesar del aumento de la cadena de suministro y de los precios de los materiales en toda Europa, sigue habiendo una gran demanda de materiales de envasado sostenibles por parte de los consumidores, cada vez m\u00e1s conscientes de la ecolog\u00eda. Cada d\u00eda est\u00e1 m\u00e1s claro que el cart\u00f3n es el envase m\u00e1s respetuoso con el medio ambiente: las investigaciones han demostrado que las fibras utilizadas para fabricar el cart\u00f3n pueden reciclarse m\u00e1s de 25 veces. Con una capacidad de reciclaje tan alta, cada cart\u00f3n reciclado proporciona la materia prima para un nuevo envase, lo que demuestra por qu\u00e9 la industria europea del cart\u00f3n representa la verdadera circularidad.<\/p>\n<p>Es evidente para todos en Pro Carton que ya no necesitamos declarar la importancia del envasado sostenible porque todo el mundo ya conoce el hecho b\u00e1sico: reduce nuestra huella ecol\u00f3gica. En su lugar, debemos seguir actuando de forma responsable eligiendo los productos adecuados, envasados en materiales sostenibles, para reducir nuestro impacto medioambiental global. Con estas t\u00e1cticas, podemos asegurarnos de que la resiliencia est\u00e1 integrada en nuestras acciones para #M Mover la Fecha para el futuro y ayudar a retrasar el D\u00eda del Sobregiro de la Tierra.<\/p>\n<p>(Fuente de la imagen: https:\/\/www.overshootday.org\/)<\/p>\n<\/div>\n<\/section>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Hoy, 28 de julio de 2022, se celebra el D\u00eda del Sobregiro de la Tierra: el d\u00eda en que la demanda de recursos y servicios naturales por parte de la humanidad en un a\u00f1o determinado supera lo que la Tierra puede regenerar en 12 meses.<\/p>","protected":false},"author":1286,"featured_media":280660,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[241,242,52],"tags":[],"class_list":["post-280658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legislation","category-procarton","category-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Earth Overshoot Day: 28th July 2022 - by Winfried Muehling, General Manager of Pro Carton - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/earth-overshoot-day-28th-july-2022-by-winfried-muehling-general-manager-of-pro-carton\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Earth Overshoot Day: 28th July 2022 - by Winfried Muehling, General Manager of Pro Carton - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"Today, 28th July 2022, marks Earth Overshoot Day - the day that humanity\u2019s demand for natural resources and services in any given year exceeds what the Earth can regenerate over 12 months.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.procarton.com\/es\/earth-overshoot-day-28th-july-2022-by-winfried-muehling-general-manager-of-pro-carton\/\" \/>\n<meta property=\"og:site_name\" content=\"Pro Carton\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/procartondesignaward\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-28T11:03:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-08T11:22:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/08\/Earth-Overshoot-Day-2022.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"771\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ryan@procarton.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:site\" content=\"@pro_carton\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ryan@procarton.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/earth-overshoot-day-28th-july-2022-by-winfried-muehling-general-manager-of-pro-carton\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.procarton.com\\\/earth-overshoot-day-28th-july-2022-by-winfried-muehling-general-manager-of-pro-carton\\\/\"},\"author\":{\"name\":\"ryan@procarton.com\",\"@id\":\"https:\\\/\\\/www.procarton.com\\\/es\\\/#\\\/schema\\\/person\\\/8f52811f36555e3fbe8aa433fda4f5b5\"},\"headline\":\"Earth Overshoot Day: 28th July 2022 &#8211; 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