{"id":279205,"date":"2022-06-23T08:04:42","date_gmt":"2022-06-23T07:04:42","guid":{"rendered":"https:\/\/www.procarton.com\/?p=279205"},"modified":"2022-06-23T08:22:25","modified_gmt":"2022-06-23T07:22:25","slug":"a-call-for-the-planet","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/a-call-for-the-planet\/","title":{"rendered":"Una llamada para el planeta"},"content":{"rendered":"<div class=\"av-animated-generic top-to-bottom flex_column av_three_fifth  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_two_fifth  avia-builder-el-first\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p>Todos estamos demasiado familiarizados con los retos de la cadena de suministro que actualmente acosan a nuestra industria. Las subidas de los precios de la energ\u00eda, el aumento de los precios de las materias primas y la log\u00edstica, la escasez de mano de obra y la inflaci\u00f3n, han marcado el entorno de todos nosotros en los dos \u00faltimos a\u00f1os. Tambi\u00e9n nos enfrentamos a la incertidumbre de la legislaci\u00f3n de la UE, que no prepara un terreno s\u00f3lido para las decisiones de inversi\u00f3n a largo plazo. Ninguno de estos factores adversos nos ha impedido producir a plena capacidad para satisfacer la creciente demanda de envases de cart\u00f3n sostenibles.<\/p>\n<p>Nuestra industria ha demostrado una vez m\u00e1s su resistencia frente a las perturbaciones. Hemos luchado respetablemente para satisfacer la elevada demanda de cart\u00f3n en el primer semestre del a\u00f1o. En cuanto a las fibras v\u00edrgenes, hemos visto c\u00f3mo se aliviaba la presi\u00f3n a medida que los vol\u00famenes rusos libres estaban disponibles para otros mercados europeos. En cuanto a las fibras recicladas, hemos tenido que adaptarnos a importantes contratiempos. En primer lugar, Baden Karton, agobiada por las considerables subidas del precio del gas, ces\u00f3 la producci\u00f3n, retirando del mercado unas 150.000 toneladas anuales de WLC, y m\u00e1s recientemente, el incendio de la f\u00e1brica de cart\u00f3n reciclado RDM Blendecques, hizo que se suspendiera temporalmente la producci\u00f3n. Afortunadamente, para RDM, el pron\u00f3stico es bueno, y es alentador leer acerca de los ambiciosos planes de RDM para ampliar su capacidad de producci\u00f3n de cart\u00f3n GD en hasta 200.000 toneladas en los pr\u00f3ximos 3 a\u00f1os, con la producci\u00f3n en Blendecques programada para reiniciar a principios del pr\u00f3ximo a\u00f1o.<\/p>\n<p>El segundo semestre de 2022 presenta retos similares, con la complicaci\u00f3n a\u00f1adida del aumento de la inflaci\u00f3n. Se prev\u00e9 que esto tenga un impacto perjudicial a trav\u00e9s del aumento de los precios, as\u00ed como la reducci\u00f3n del poder adquisitivo de los consumidores como resultado de la disminuci\u00f3n de los ingresos reales. Es probable que esto se manifieste en un menor n\u00famero de compras de bienes de lujo y no esenciales, ya que los europeos se enfrentan a un aumento sin precedentes del coste de la vida. Queda por ver c\u00f3mo y en qu\u00e9 medida afecta esto a nuestra industria.<\/p>\n<p>La guerra en Ucrania, el resurgimiento de las tasas de infecci\u00f3n por el virus Covid y el tsunami de normativas de la UE siguen generando incertidumbre en el mercado.<\/p>\n<p>Lo que es seguro, sin embargo, es que la industria del cart\u00f3n seguir\u00e1 adapt\u00e1ndose a las pr\u00f3ximas crisis, manteni\u00e9ndose \u00e1gil en todo momento. Siempre hemos demostrado ser resistentes y tenaces ante la adversidad, y estoy seguro de que saldremos de esta situaci\u00f3n m\u00e1s fuertes que nunca.<\/p>\n<p>La demanda de envases de fibra sigue aumentando, y los mayores minoristas y marcas del mundo buscan consolidar sus credenciales de sostenibilidad. Aunque la situaci\u00f3n es dif\u00edcil, nos sigue animando la perspectiva de desarrollar relaciones con nuestros clientes y apoyarlos mediante la innovaci\u00f3n de envases nuevos, renovables y reciclables, y liderar una econom\u00eda de envases circulares que el mundo merece.<\/p>\n<p>Es nuestra llamada y la llamada de nuestro planeta.<\/p>\n<p><em>Horst Bittermann, Presidente<\/em><\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_two_fifth  flex_column_div av-zero-column-padding   avia-builder-el-2  el_after_av_three_fifth  avia-builder-el-last\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-3  avia-builder-el-no-sibling  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"300\" height=\"200\" class='wp-image-279206 avia-img-lazy-loading-not-279206 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/bittermann_18-600-300x200.jpg\" alt='' title='bittermann_18 600'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/bittermann_18-600-300x200.jpg 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/bittermann_18-600-18x12.jpg 18w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/06\/bittermann_18-600.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>La industria del cart\u00f3n seguir\u00e1 adapt\u00e1ndose a las pr\u00f3ximas crisis, manteni\u00e9ndose \u00e1gil en todo momento.<\/p>","protected":false},"author":763,"featured_media":279206,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79,52],"tags":[],"class_list":["post-279205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","category-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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