{"id":243478,"date":"2020-10-15T00:00:00","date_gmt":"2020-10-14T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/first-pro-carton-student-video-award\/"},"modified":"2021-11-05T17:36:33","modified_gmt":"2021-11-05T17:36:33","slug":"first-pro-carton-student-video-award","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/first-pro-carton-student-video-award\/","title":{"rendered":"Primer Pro Carton Student Video Award"},"content":{"rendered":"<p><strong>El primer Pro Carton Student Video Award desafi\u00f3 a los estudiantes a crear un v\u00eddeo corto e imaginativo que explorara las ventajas del uso del cart\u00f3n para tener la oportunidad de ganar un premio de 5000 euros. El jurado qued\u00f3 tan impresionado con el nivel de los trabajos presentados que decidi\u00f3 que habr\u00eda dos ganadores y que compartir\u00edan el premio en met\u00e1lico.<\/strong><\/p>\n<p>El primer trabajo ganador se titulaba \"Carton Obscura - How I learned to recycle and love my dream\" y fue creado por Gianluca Quaranta, Yonathan Frantz y Simon Lambert. El v\u00eddeo destaca la naturaleza reutilizable del cart\u00f3n siguiendo a un aventurero cart\u00f3n \"parlante\" que se transforma de envase desechado en una flamante c\u00e1mara. Los jueces quedaron impresionados por la creatividad y el humor de la propuesta, as\u00ed como por su atractivo para un p\u00fablico m\u00e1s joven, que realmente capta uno de los objetivos clave de Pro Carton de educar a la pr\u00f3xima generaci\u00f3n.<\/p>\n<p><a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-student-video-award\/2020\/winners-and-highly-commended\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-107395\" style=\"width: 600px!important;\" src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/video-carton-obscura-3-600.jpg\" alt=\"c\u00e1mara oscura\" width=\"600\" height=\"400\" \/><\/a><\/p>\n<p>El otro ganador fue tambi\u00e9n de la Design Akademie de Berl\u00edn. Melina Faschian, Mary Berhane y Nina Bolwin impresionaron al jurado con su trabajo \"Carton ASMR - the sounds of natural packaging\". El trabajo educa a los espectadores sin conocimientos sobre el cart\u00f3n utilizando t\u00e9cnicas de respuesta meridiana autosensorial, tambi\u00e9n conocidas como ASMR. Los jueces, entre los que se encontraban un productor y un director de cine, as\u00ed como el experimentado comercializador y presidente de Pro Carton, Horst Bittermann, comentaron que el enfoque art\u00edstico de transformar el cart\u00f3n en m\u00fasica era \"muy inteligente y atrae a la gente a un nivel diferente\".<\/p>\n<p><a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-student-video-award\/2020\/winners-and-highly-commended\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-107395\" style=\"width: 600px!important;\" src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/video-carton-ASMR-3-600.jpg\" alt=\"c\u00e1mara oscura\" width=\"600\" height=\"400\" \/><\/a><\/p>\n<p>Los jueces tambi\u00e9n decidieron que otros dos trabajos deb\u00edan ser declarados \"altamente recomendados\". Los jueces elogiaron a Emily Miller, del National College of Art and Design de Dubl\u00edn, por su v\u00eddeo \"Why Carton?\", as\u00ed como a Joonyoung Kim, Pantea Pakniyat y Parham Nikseresht, de la Universidad Metropolitana de Budapest, por su trabajo \"Cycle\".<br \/>\nTony Hitchin, Director General de Pro Carton, coment\u00f3: \"Estamos incre\u00edblemente satisfechos con el \u00e9xito de nuestro Student Video Award y no ten\u00edamos por qu\u00e9 preocuparnos de que la interrupci\u00f3n causada por la pandemia de coronavirus pudiera dificultar la cantidad y la calidad de las presentaciones. Hemos disfrutado mucho viendo los v\u00eddeos, y ha sido estupendo ver a tantos j\u00f3venes creativos de marketing y cine de toda Europa aceptar el reto. Volveremos a organizar este concurso en 2021 y estamos deseando ver los contenidos innovadores que se creen el a\u00f1o que viene\".<\/p>\n<p><a href=\"https:\/\/www.procarton.com\/awards\/pro-carton-student-video-award\/2020\/winners-and-highly-commended\/\">Los v\u00eddeos ganadores pueden verse aqu\u00ed.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>El jurado qued\u00f3 tan impresionado por el nivel de los participantes que decidi\u00f3 que hubiera dos ganadores y que compartieran el premio en met\u00e1lico.<\/p>","protected":false},"author":1,"featured_media":243481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[42],"tags":[37],"class_list":["post-243478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","tag-events-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>First Pro Carton Student Video Award - 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