{"id":243310,"date":"2020-07-27T00:00:00","date_gmt":"2020-07-26T23:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/coming-out-of-the-crisis-stronger\/"},"modified":"2021-11-05T17:42:19","modified_gmt":"2021-11-05T17:42:19","slug":"coming-out-of-the-crisis-stronger","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/coming-out-of-the-crisis-stronger\/","title":{"rendered":"Salir fortalecido de la crisis"},"content":{"rendered":"<p><strong>En los \u00faltimos meses, casi todos los pa\u00edses europeos han impuesto amplias medidas que restringen la vida p\u00fablica y casi la paralizan por completo. Covid-19 se ha apoderado de Europa y del mundo, haciendo que el \"Business as usual\" ya no sea una opci\u00f3n.<\/strong><\/p>\n<p>La situaci\u00f3n de Covid-19 ha impuesto una inmensa <strong>desaf\u00edos en t\u00e9rminos de producci\u00f3n, adquisici\u00f3n y log\u00edstica<\/strong> para la industria del cart\u00f3n y del cart\u00f3n plegable y su cadena de suministro. Nuestra industria implement\u00f3 todas las medidas de seguridad necesarias para proteger a los empleados de la mejor manera posible en estos tiempos extraordinarios. A pesar de la tensa situaci\u00f3n a lo largo de las cadenas de suministro y transporte, la industria del cart\u00f3n y el cart\u00f3n plegable siempre pudo mantener la producci\u00f3n a un alto nivel, garantizando as\u00ed el suministro continuo de materiales de envasado esenciales para alimentos y productos farmac\u00e9uticos.<\/p>\n<p>Aparte de sus numerosos y dram\u00e1ticos efectos negativos, la crisis presenta <strong>oportunidades<\/strong> cambiar nuestro punto de vista. En el caso de nuestra industria, el<strong> importancia del envasado<\/strong> con sus indispensables funciones de protecci\u00f3n, higiene y transporte ha <strong>aumento de<\/strong>. Ya sean alimentos, medicamentos, productos de higiene o cualquier otro bien de consumo de uso cotidiano, el suministro continuo depende de la disponibilidad de un envase adecuado. El Ministerio Federal de Alimentaci\u00f3n y Agricultura de Alemania (BMEL), as\u00ed como muchos otros gobiernos europeos, confirmaron que los envases son relevantes para el sistema y forman parte de la \"infraestructura cr\u00edtica\".<\/p>\n<p>La crisis -al menos a corto plazo- est\u00e1 dejando huellas positivas en la naturaleza; tanto la calidad del aire como del agua han mejorado. Aun siendo una mera instant\u00e1nea del presente, puede ense\u00f1arnos a <strong>tratar la naturaleza con m\u00e1s respeto<\/strong> en el futuro. Los pa\u00edses que reaccionaron a la pandemia de forma temprana y proactiva son los que mejor est\u00e1n afrontando la crisis. Lo mismo ocurre con la crisis medioambiental. No podemos permitirnos el lujo de esperar, sino que tenemos que actuar ahora. El impacto de la crisis de la corona tiene que estar vinculado a una \"pol\u00edtica clim\u00e1tica ambiciosa\". La UE ha empezado con nuevas directivas para una transformaci\u00f3n de la econom\u00eda europea respetuosa con el clima. Las m\u00e1s importantes para la industria de los envases son la Directiva sobre pl\u00e1sticos de un solo uso (SUPD) y la Directiva sobre envases y residuos de envases (PPWD). Ambas tendr\u00e1n un impacto sustancial en la elecci\u00f3n de los materiales de envasado, y el cart\u00f3n, como envase m\u00e1s respetuoso con el medio ambiente, cobrar\u00e1 mayor importancia.<\/p>\n<p>Aprovechemos, pues, la situaci\u00f3n actual para hacer cambios duraderos y salir fortalecidos. Todo lo que necesitamos es valor y optimismo. Tenemos todos los motivos para mirar hacia adelante:<br \/>\n<strong>El cart\u00f3n es sostenible desde el punto de vista de la demanda y del medio ambiente.<\/strong><br \/>\n<strong>El cart\u00f3n es, y seguir\u00e1 siendo, el material de envasado del presente y del futuro.<\/strong><\/p>\n<p>Horst Bittermann<br \/>\nPresidente de Pro Carton<\/p>","protected":false},"excerpt":{"rendered":"<p>En los \u00faltimos meses, casi todos los pa\u00edses europeos han impuesto amplias medidas que restringen la vida p\u00fablica y casi la paralizan por completo. Covid-19 se ha apoderado de Europa y del mundo, haciendo que el \"Business as usual\" ya no sea una opci\u00f3n.<\/p>","protected":false},"author":1,"featured_media":242958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[79],"tags":[45],"class_list":["post-243310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-markets","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coming out of the crisis stronger - Pro Carton<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.procarton.com\/es\/coming-out-of-the-crisis-stronger\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coming out of the crisis stronger - Pro Carton\" \/>\n<meta property=\"og:description\" content=\"In recent months, nearly all European countries have imposed wide-ranging measures restricting public life and almost bringing it to a complete standstill. 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