{"id":242911,"date":"2020-03-26T00:00:00","date_gmt":"2020-03-26T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/the-carton-campaigners-to-the-rescue\/"},"modified":"2022-02-10T18:08:11","modified_gmt":"2022-02-10T18:08:11","slug":"the-carton-campaigners-to-the-rescue","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/the-carton-campaigners-to-the-rescue\/","title":{"rendered":"\u00a1Los Campa\u00f1istas del Cart\u00f3n al rescate!"},"content":{"rendered":"<div class=\"av-animated-generic top-to-bottom flex_column av_two_third  flex_column_div av-zero-column-padding first  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p><strong>Las 5R de la responsabilidad<\/strong><\/p>\n<p>En <a href=\"https:\/\/www.globalrecyclingday.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>D\u00eda Mundial del Reciclaje<\/strong> (18<sup>th<\/sup> Marzo)<\/a>En el a\u00f1o 2008, reflexionamos sobre la problem\u00e1tica actual de los envases y el papel que desempe\u00f1a el reciclaje en ella. Las \"5R de la responsabilidad\" de Pro Carton destacan la jerarqu\u00eda de los residuos para que los consumidores, los propietarios de marcas, los minoristas, los fabricantes y el gobierno tengan una visi\u00f3n clara de d\u00f3nde pueden ayudar a reducir el impacto que los residuos est\u00e1n teniendo en nuestro medio ambiente.  Pero hemos llegado a la conclusi\u00f3n de que tenemos que hacer m\u00e1s.<\/p>\n<p>Necesitamos m\u00e1s impacto del que se puede lograr con palabras y una simple infograf\u00eda, necesitamos dar vida al concepto, detallando acciones pr\u00e1cticas que la gente pueda realizar y necesitamos una fuerza poderosa para transmitir esos mensajes... una fuerza animada... \u00a1de superh\u00e9roes!  Tenemos que llamar a nuestro equipo de superh\u00e9roes: <a href=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2020\/02\/5Rs-Carton-Campaigners.mp4\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a1Los Caminantes del Cart\u00f3n!<\/a><\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_third  flex_column_div av-zero-column-padding   avia-builder-el-2  el_after_av_two_third  el_before_av_two_third\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-3  avia-builder-el-no-sibling  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"271\" height=\"300\" class='wp-image-272208 avia-img-lazy-loading-not-272208 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/01\/5Rs-CerealBox_EN-with-c-page-001-271x300.jpg\" alt='' title='5Rs-CerealBox_EN-with-c-page-001'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/01\/5Rs-CerealBox_EN-with-c-page-001-271x300.jpg 271w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/01\/5Rs-CerealBox_EN-with-c-page-001-932x1030.jpg 932w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/01\/5Rs-CerealBox_EN-with-c-page-001-768x849.jpg 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/01\/5Rs-CerealBox_EN-with-c-page-001-1390x1536.jpg 1390w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/01\/5Rs-CerealBox_EN-with-c-page-001-1853x2048.jpg 1853w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/01\/5Rs-CerealBox_EN-with-c-page-001-11x12.jpg 11w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/01\/5Rs-CerealBox_EN-with-c-page-001-1357x1500.jpg 1357w, https:\/\/www.procarton.com\/wp-content\/uploads\/2022\/01\/5Rs-CerealBox_EN-with-c-page-001-638x705.jpg 638w\" sizes=\"(max-width: 271px) 100vw, 271px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_two_third  flex_column_div av-zero-column-padding first  avia-builder-el-4  el_after_av_one_third  el_before_av_one_third  column-top-margin\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p>Hace tiempo, exist\u00edan las 3R del reciclaje:  Reducir, Reutilizar y Reciclar.<\/p>\n<p>Entonces Pro Carton actualiz\u00f3 las 3Rs a\u00f1adiendo Replace y Renew a la mezcla.<\/p>\n<p>Ahora, las \"5R de la responsabilidad\" representan una pauta para que la sociedad asuma m\u00e1s responsabilidad por ser respetuosa con el medio ambiente, para reducir sus niveles de residuos de envases y para avanzar hacia una econom\u00eda verdaderamente circular.<\/p>\n<p><strong>Los Caminantes del Cart\u00f3n:<\/strong><\/p>\n<ul>\n<li><strong>Ricki Recycle<\/strong><\/li>\n<li><strong>Ryan Reuse<\/strong><\/li>\n<li><strong>Ronnie Replace<\/strong><\/li>\n<li><strong>Renee Renew<\/strong><\/li>\n<li><strong>Rhianna Reduce<\/strong><\/li>\n<\/ul>\n<p>Estos 5 superh\u00e9roes de dibujos animados ilustran las 5R de la responsabilidad y reflejan los valores de Pro Carton.  La declaraci\u00f3n de la misi\u00f3n de su equipo es clara:<\/p>\n<p style=\"text-align: center;\"><strong>Ayudar a las marcas y a los consumidores a responsabilizarse del reciclaje de materiales, la reutilizaci\u00f3n de productos, la reducci\u00f3n de recursos renovables, el aumento del uso de materiales sostenibles y la reducci\u00f3n de residuos<\/strong><\/p>\n<p>Creen que si se eligen los materiales adecuados, los envases no da\u00f1an el medio ambiente.<strong>\u00a0 <\/strong>Saben que <a href=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2020\/03\/202002-Recovery-Recycling1-scaled.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">85% de los envases de papel y cart\u00f3n en Europa ya se reciclan<\/a> y <strong>Ricki Recycle<\/strong> cree que es algo que hay que gritar.<\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_third  flex_column_div av-zero-column-padding   avia-builder-el-6  el_after_av_two_third  el_before_av_two_third  column-top-margin\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-7  avia-builder-el-no-sibling  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"1024\" height=\"300\" class='wp-image-242913 avia-img-lazy-loading-not-242913 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/carton-campaigners-group.jpg\" alt='' title='grupo de campa\u00f1a del cart\u00f3n'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/carton-campaigners-group.jpg 1024w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/carton-campaigners-group-300x88.jpg 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/carton-campaigners-group-768x225.jpg 768w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/carton-campaigners-group-18x5.jpg 18w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/carton-campaigners-group-705x207.jpg 705w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_two_third  flex_column_div av-zero-column-padding first  avia-builder-el-8  el_after_av_one_third  el_before_av_one_third  column-top-margin\" style='border-radius:0px; '>\n<section class=\"av_textblock_section\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" >\n<div class='avia_textblock'   itemprop=\"text\" >\n<p><strong>Ricki Recycle<\/strong><\/p>\n<p>Cada mascota superh\u00e9roe de Pro Carton tiene su propio mensaje que dar y en el D\u00eda Mundial del Reciclaje 2020, <strong>Ricki Recycle<\/strong>\u00a0lanzado <a href=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2020\/03\/Ricki-Recycle_English.mp4\" target=\"_blank\" rel=\"noopener noreferrer\">este breve v\u00eddeo<\/a> para ayudar a transmitir su mantra: \"\u00a1Incrementar las tasas de reciclaje, mediante un aumento de la reciclabilidad de los materiales de envasado y la mejora de los servicios de reciclaje tanto para los consumidores como para las empresas, es una soluci\u00f3n!\".  Vea el debut del v\u00eddeo en solitario de Ricki aqu\u00ed:<\/p>\n<p>En las pr\u00f3ximas semanas y meses, los divertidos (aunque serios) personajes de Pro Carton se incorporar\u00e1n a una serie de iniciativas de Pro Carton, como el <a href=\"https:\/\/www.procarton.com\/sustainability\/ticcit\/\" target=\"_blank\" rel=\"noopener noreferrer\">Programa educativo TICCIT<\/a> (Trees Into Cartons, Cartons Into Trees), nuestros canales de medios sociales (Twitter, FaceBook, Instagram, YouTube) e iniciativas de relaciones p\u00fablicas en toda Europa.<\/p>\n<p>\u00bfQu\u00e9 Campa\u00f1ista de Cart\u00f3n ser\u00e1 el pr\u00f3ximo protagonista con su propio diario en v\u00eddeo?<\/p>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"av-animated-generic top-to-bottom flex_column av_one_third  flex_column_div av-zero-column-padding   avia-builder-el-10  el_after_av_two_third  avia-builder-el-last  column-top-margin\" style='border-radius:0px; '>\n<div  class='avia-image-container  av-styling-    avia-builder-el-11  avia-builder-el-no-sibling  avia-align-center'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  >\n<div class='avia-image-container-inner'>\n<div class='avia-image-overlay-wrap'><img decoding=\"async\" width=\"600\" height=\"562\" class='wp-image-242883 avia-img-lazy-loading-not-242883 avia_image' src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/ricki-bike-1.png\" alt='' title='bicicleta ricki'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/ricki-bike-1.png 600w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/ricki-bike-1-300x281.png 300w, https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/ricki-bike-1-13x12.png 13w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Los Campa\u00f1istas del Cart\u00f3n son nuestro equipo de superh\u00e9roes que quieren ayudar a reducir el impacto que los residuos tienen en nuestro medio ambiente.<\/p>","protected":false},"author":1,"featured_media":242913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[242,52,93],"tags":[],"class_list":["post-242911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-procarton","category-sustainability","category-ticcit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Carton Campaigners to the rescue! 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