{"id":242873,"date":"2020-03-12T00:00:00","date_gmt":"2020-03-12T00:00:00","guid":{"rendered":"https:\/\/www.procarton.com\/the-green-shoots-of-4evergreen\/"},"modified":"2022-10-05T11:46:31","modified_gmt":"2022-10-05T10:46:31","slug":"the-green-shoots-of-4evergreen","status":"publish","type":"post","link":"https:\/\/www.procarton.com\/es\/the-green-shoots-of-4evergreen\/","title":{"rendered":"Los brotes verdes de 4Evergreen"},"content":{"rendered":"<p><strong>Como muchos miembros de la industria del cart\u00f3n sabr\u00e1n, a finales del a\u00f1o pasado se form\u00f3 una nueva alianza llamada 4Evergreen para impulsar la contribuci\u00f3n de los envases de fibra en la econom\u00eda circular. La alianza fue iniciada por la CEPI (Confederaci\u00f3n de Industrias del Papel) con el objetivo de aumentar la concienciaci\u00f3n sobre los beneficios de los materiales de envasado de fibra, abogar por una legislaci\u00f3n de la UE que apoye el dise\u00f1o de productos para su reciclado y pedir el desarrollo de sistemas de recogida optimizados e infraestructuras de reciclaje adecuadas. Hasta ahora, 44 empresas han firmado, entre ellas varias f\u00e1bricas de cart\u00f3n y empresas de transformaci\u00f3n, junto con otras partes interesadas de toda la cadena de suministro, como Nestl\u00e9, Danone y Mars.<\/strong><\/p>\n<p>Aunque algunos lectores estar\u00e1n familiarizados con lo sucedido en los \u00faltimos meses, pensamos que vale la pena compartir los planes y aspiraciones de 4Evergreen con aquellos que no est\u00e1n directamente involucrados.<\/p>\n<p>4Evergreen se ha creado con una esperanza de vida de 2-3 a\u00f1os con los objetivos de:<\/p>\n<ul>\n<li>Ser una plataforma de colaboraci\u00f3n e innovaci\u00f3n en materia de envases de fibra.<\/li>\n<li>Informar, educar y comprometer a los consumidores, as\u00ed como a la industria y a los responsables pol\u00edticos<\/li>\n<li>Definir una estrategia industrial y un enfoque de movilizaci\u00f3n para seguir desarrollando los envases sostenibles a base de fibra<\/li>\n<li>Desarrollar la transparencia y la trazabilidad de las cadenas de suministro sostenibles<\/li>\n<li>Desarrollar directrices reconocidas por la industria para el dise\u00f1o de envases<\/li>\n<li>Avanzar en la optimizaci\u00f3n de los sistemas de recogida y reciclaje - y su accesibilidad<\/li>\n<li>Promover las credenciales medioambientales a trav\u00e9s de hechos cient\u00edficos<\/li>\n<\/ul>\n<p>Se ha creado un presupuesto considerable y se ha programado un acto oficial de lanzamiento para el mes que viene. Se va a nombrar un Director de Programa que dirigir\u00e1 la iniciativa. Contar\u00e1 con el apoyo de una agencia de relaciones p\u00fablicas, Interel, que se encargar\u00e1 de preparar una estrategia de comunicaci\u00f3n que incluya mensajes y posiciones clave, as\u00ed como un sitio web. Interel es la mayor consultora independiente de asuntos p\u00fablicos y gesti\u00f3n de asociaciones del mundo, con oficinas en todo el planeta, incluida Bruselas. Adem\u00e1s, se ha designado a una empresa de consultores para que ayuden en la elaboraci\u00f3n de los mapas de referencia y la puesta en marcha de los planes de trabajo.<\/p>\n<p>4Evergreen cuenta ahora con la estructura y los recursos necesarios para lograr un impacto significativo en su objetivo de seguir aumentando la contribuci\u00f3n de los envases de fibra en la econom\u00eda circular.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-221874\" src=\"https:\/\/www.procarton.com\/wp-content\/uploads\/2021\/02\/4evergreen-logo-klein-300x200.png\" alt=\"\" width=\"300\" height=\"200\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Como muchos miembros de la industria del cart\u00f3n sabr\u00e1n, a finales del a\u00f1o pasado se form\u00f3 una nueva alianza llamada 4Evergreen para impulsar la contribuci\u00f3n de los envases de fibra en la econom\u00eda circular.<\/p>","protected":false},"author":1,"featured_media":242874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[270,79,241,247,242,52],"tags":[45],"class_list":["post-242873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4evergreen","category-brands-markets","category-legislation","category-members-news","category-procarton","category-sustainability","tag-experts-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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